Tuesday, January 30, 2024

New Era of Co-Living: lyf Cebu City

Unlocking a New Era of Co-Living: lyf Cebu City's Grand Opening Delivers the Ultimate Community Experience 

On January 16, lyf Cebu City formally opened its doors, marking a significant milestone for the Queen City of the South and the beginning of a new era in co-living and community-focused services. Philip Barnes, the country's general manager; Rey Vergel Mulat, lyf Champion (the residence manager) of lyf Cebu City; Mathias Bergundthal, the director of hotels and assets of Cebu Landmaster's; Jose Franco Soberano, the organization's SEVP and COO; Jose Soberano III, the chairman and CEO of Cebu Landmaster's; Mike Rama, the mayor of Cebu City; Judy Gabato, the chief tourism operations officer of DOT - Central Visayas; and Atty. Councilor Jocelyn Pesquerra of Cebu City. These notable individuals took the spotlight during the digital ribbon-cutting ceremony, setting the tone for an unforgettable travel experience.

lyf Cebu City is one of the properties developed by Cebu Landmasters INC., a Visayas-based firm, alongside Citadines Cebu City, Citadines Bacolod City, and Citadines Paragon Davao.

“lyf Cebu City is not merely a space; it's a dynamic, vibrant lifestyle that we're bringing to Cebu for the very first time. We are thrilled to bridge the gap between local warmth and international coliving innovation here in Visayas and Mindanao as the first international co-living serviced residence,” Rey Vergel Mulat, lyf Champion (Residence Manager).  

The innovative co-living spaces and lively common areas were unveiled during the grand opening, which included a tour of the property via a picture scavenger hunt. Additionally, visitors may take selfies with lyf's custom-designed pop interior, providing an eye-candy experience for those keen to document the occasion. embodying the lively and sociable spirit of the brand. 

The property is perfectly located at Tower 3, Baseline Center, Cebu, which perfectly blends into the vibrant spirit of the city. Travelers can find a comfortable haven indoors. Choose an apartment that suits your needs from the One of a Kind (Studio), Side by Side (Twin), and All Together (Two-bedroom and Four-bedroom) options. 

Amenities for Every Lifestyle

A unique co-living experience is what lyf Cebu City promises. In addition to giving an unmatched living experience, lyf's "Connect" (Coworking Space and Communal Lounge) is the ideal setting for focused work, networking, and collaboration. This workstation is optimized for maximum productivity, featuring plenty of power outlets, comfy chairs, and reliable internet. Lyf's "Nook" (Private Working Space) provides a quiet, distraction-free space for introverts to find comfort, while the "Stadium" (Lounge Area) is an ideal spot for individuals to unwind and mingle. 

Among the full variety of facilities offered by lyf is the "Bond" (Social Kitchen), a shared cooking and dining space where guests have the opportunity to prepare delectable meals, trade recipes, and enjoy the excitement of cooking together. 

Bring the party outside from the kitchen to lyf's "Unwind" Rooftop Clubhouse, where guests may enjoy a drink while taking in the breathtaking views or even watch the sunset over Cebu. 

Fitness aficionados can work up a sweat in lyf's fully furnished, 24-hour "Burn" (Social Gym). "Burn" adds even more sparkle to the pleasure with its indoor slide that connects to Bond's outdoor area.  Furthermore, Lyf makes cleaning up easy with a "Wash and Hang" (Social Launderette) area where visitors can spend time reading, playing games, or just hanging out while their clothes are being washed. 

Furthermore, lyf Cebu City is the ideal starting point for visitors to easily discover the energetic metropolis. Numerous vibrant restaurants, taverns, and social centers are conveniently located near the property, providing a vibrant and thrilling nighttime experience.

Because lyf is ideally situated in the center of the city, visitors can take a stroll to popular hangouts with ease, transforming every corner of Cebu into an open-air playground for discovery and fun. Because of lyf's accessible central location, guests can easily attend events ranging from social gatherings to fashionable bars to cultural events, all of which are at the core of Cebu's vibrant lifestyle.

Experience the crew at lyf Cebu City now. Their introduction rates start at PHP3,000 for their "One Of A Kind" or "Side By Side" rooms, which are excellent for two people. Their All Together 2BR rooms are good for four people, and their 4BR rooms are good for ten people, or P10,000 for four people. Visit their website at https://www.discoverasr.com/en/lyf/philippines/lyf-cebu-city to make reservations for your stay. Follow lyf Cebu's official social media accounts on Facebook, Instagram, and TikTok for more updates and information.

Regular travelers might benefit from the Ascott Star Rewards program as well. To take advantage of the best prices and gain access to exclusive discounts and benefits, members of the ASR can accumulate reward points. Click this link to find out more about the Ascott Star Rewards program.

About The Ascott Limited

With the 1984 launch of The Ascott Singapore, Ascott became the first international-class serviced residence operator in Asia Pacific. Today, Ascott is a reputable hospitality firm with over 930 properties worldwide. With its headquarters located in Singapore, Ascott has a presence in over 220 cities across 40 countries in the USA, Europe, the Middle East, Africa, Asia Pacific, and Central Asia. 

Ascott’s diversified accommodation offerings span serviced residences, coliving properties, hotels, and independent senior living apartments, as well as student accommodation and rental housing. Its award-winning hospitality brands include Ascott, Citadines, lyf, Oakwood, Quest, Somerset, The Crest Collection, The Unlimited Collection, Preference, Fox, Harris, POP!, Vertu, and Yello; and it has a brand partnership with Domitys. Through Ascott Star Rewards (ASR), Ascott’s loyalty program, members enjoy exclusive privileges and offers at participating properties.

A wholly owned business unit of CapitaLand Investment Limited, Ascott is a leading vertically integrated lodging operator. Harnessing its extensive network of third-party owners and in-market expertise, Ascott grows fee-related earnings through its hospitality management and investment management capabilities. Ascott also expands its funds under management by growing its sponsored CapitaLand Ascott Trust and private funds.

About CapitaLand Investment Limited (www.capitalandinvest.com)

Headquartered and listed in Singapore, CapitaLand Investment Limited (CLI) is a leading global real estate investment manager (REIM) with a strong Asia foothold. As of 30 June 2023, CLI had S$134 billion of real estate assets under management, S$89 billion of real estate funds under management (FUM) held via six listed real estate investment trusts and business trusts, and more than 30 private vehicles across Asia Pacific, Europe, and USA. Its diversified real estate asset classes cover retail, office, lodging, business parks, industrial, logistics, and data centers. 

CLI aims to scale its FUM and fee-related earnings through fund management, lodging management and its full stack of operating capabilities, and maintain effective capital management. As the investment management arm of CapitaLand Group, CLI has access to the development capabilities of and pipeline investment opportunities from CapitaLand’s development arm. 

As a responsible company, CLI places sustainability at the core of what it does and has committed to achieve Net Zero emissions for scope 1 and 2 by 2050. CLI contributes to the environmental and social well-being of the communities where it operates, as it delivers long-term economic value to its stakeholders.