IMAX Corporation hosted the 11th Annual CEO Forum at the Ojai Valley Inn in California, USA from April 4 to 7, 2024. This IMAX conference welcomed global heads of the entertainment industry to discuss current trends in the industry and its future.
Panel discussion topics ranged from the changing tastes of moviegoers, new sources of blockbuster entertainment, and the role of AI in cinema. Panelists for these included the CEO and Founder Illumination, Chris Meledandri, A24 co-founder David Fenkel, Legendary Entertainment CEO Josh Grode, and Lucasfilm President Kathleen Kennedy. Providing Hollywood perspectives were Todd Phillips, the director of the upcoming Joker: Folie A Deux, and actor Glen Powell.
Todd Phillips (right), director of upcoming movie Joker: Folie A Deux, with SM Supermalls President Steven Tan |
Actor Glen Powell (left) with SM Supermalls President Steven Tan |
After COVID-19, Mr. Tan observed a strong desire in Filipinos to return to shared experiences, and it’s here where the malls and cinemas would play vital roles. Mr. Tan spoke of special concert films and advanced screenings as pillars for fan-based events that spurred feelings of belonging and camaraderie. These, in turn, generated organic online traction. Additionally, film festivals and exclusive film screenings allowed mall cinemas to gain significant media exposure.
Additionally, in recognizing Filipino audiences' penchant for snacking during screenings, Mr. Tan outlined plans that enhanced SnackTime refreshment stands, offering diverse and convenient options that ultimately boost the cinema experience.
Snack Time offers diverse and convenient food options for moviegoers in SM malls nationwide. |