SM Supermalls kicks off the continuation of Women's Month celebrations
with the press launch of the 3rd Health and Beauty Caravan by Ricky Reyes at SM
Megamall. In cooperation with the Philippine Red Cross, Philippine Cancer
Society, and Local Government Units (LGUs), this special project spearheaded by
the Filipino Hairdressers' Association (FILHAIR) for the Metro Manila Mayors
Spouses Foundations Inc. (MMMSFI) has become a cornerstone event, promoting
health, beauty, and social responsibility within communities. Building on the
success of the 2023 edition, this year's caravan will take place from April 16
to June 26, 2024, across SM malls nationwide.
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| (L-R, front): Ricky
Reyes, Philippine Red Cross Secretary General Gwendolyn Pang, SM
Supermalls’ Senior Vice President for Marketing Joaquin San Agustin,
Mandaluyong City Vice Mayor Menchie Abalos, Metro Manila Mayors Spouses
Foundation Inc. (MMMSFI) Vice President and Muntinlupa First Lady Trina
Biazon, MMMSFI Treasurer and Valenzuela First Lady Tiffany Gatchalian,
and MMMSFI Secretary and Caloocan First Lady Aubrey Malapitan, alongside
the leaders of the Health and Beauty Caravan 2024. |
In the press launch, FILHAIR President "Mother" Ricky Reyes
shared her vision for the caravan, emphasizing its focus on not just outward
beauty but also inner wellness. Mandaluyong City Vice Mayor Menchie Abalos
highlighted the positive impact the caravan will have on women in the
community, particularly in terms of health and empowerment. Philippine Red
Cross Secretary General Gwendolyn Pang stressed the importance of well-being
and social responsibility. Representatives from the MMMSFI, including Vice President
Trina Biazon of Muntinlupa, Treasurer Tiffany Gatchalian of Valenzuela, and
Secretary Aubrey Malapitan of Caloocan, accepted the project and expressed
gratitude.
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FILHAIR President "Mother" Ricky Reyes
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Mandaluyong City Vice Mayor Menchie Abalos
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Philippine Red Cross Secretary General Gwendolyn Pang
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The Health Caravan will again be joined by LGUs to provide free
medical services for 800 participants, including women, children, and senior
citizens. This will include the distribution of medicines and vitamins;
training for barangay health workers on emergency preparedness; blood typing;
blood sugar checks; feeding programs; and more. The Philippine Cancer Society
will also offer cancer screenings for all women. China Bank will likewise
participate in this event by offering a specialized Insurance Program designed
for beauty practitioners, salon owners, salon employees, and makeup artists.
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| Metro Manila Mayors Spouses Foundation Inc. Vice President and Muntinlupa First Lady Trina Biazon |
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| Metro
Manila Mayors Spouses Foundation Inc. (MMMSFI) Treasurer and Valenzuela
First Lady Tiffany Gatchalian and MMMSFI Secretary and Caloocan First
Lady Aubrey Malapitan |
The Beauty Caravan aims to help all beauty practitioners, salon
owners, hair and makeup artists, and everyone involved in the beauty industry.
It will achieve this through seminars and competitions in different categories,
such as the UNISEX HAIR COLORING STYLING COMPETITION, which focuses on the
latest trends in hair color and styling. There's also the REBOND PLUS CATEGORY,
a competition for the best hair rebonding service, the BRIDAL MAKEUP CATEGORY
for the best Makeup Artist, and the newest and much-awaited category this year,
the HIGH FASHION, GANDA NG LOLA CATEGORY, a competition celebrating style and
confidence among senior citizens.
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| The model of Unisex Color Styling Champion 2023, Marvin Habla |
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| The model of Bridal Makeup Champion 2023, Paulo Torda |
More details about participating SM malls and
the complete competition categories will be revealed soon. Stay tuned! (SM
Supermalls)
