Cebu City, Philippines - The official start of the Australian table grape export season in the Philippines is celebrated by the Australian Table Grape Association (ATGA), along with a fun advertising campaign available at select merchants nationwide. This program, which is supported by Hort Innovation through grower levies, showcases the unmatched quality and flavor that Australian grapes are renowned for by bringing the best Australian table grapes to Filipino customers.
The goal of the advertising campaign, which is being carried out by the ATGA in collaboration with Hort Innovation, is to increase the market share of Australian table grapes in the Philippines. Customers will have the opportunity to enjoy a wide variety of Australian grape types through this campaign, including well-known favorites and fresh, cutting-edge cultivars that have a distinctive flavor profile.
Jeff Scott, CEO of the Australian Table Grape Association, shared his excitement about the new season and promotional efforts in the Philippines.
"We are incredibly excited to launch the Australian table grape season here in the Philippines,” Mr Scott said.
"Our growers have worked tirelessly to produce the highest quality grapes, and we are proud to share them with the Philippines consumers. This promotional program is a significant investment in connecting with our Filipino consumers and retailers, ensuring that the excellence of Australian table grapes is recognized and enjoyed across the market."
In-store tastings, educational materials about the kinds and advantages of Australian table grapes, and exclusive promotions to mark the launch are all part of the promotional campaign. This program will include a few retail partners nationwide, namely Dizon Farms, Landers, Metro Supermarket, Robinsons Supermarket, S&R, Shopwise, and The Marketplace, making it simpler for customers to obtain and enjoy these wonderful fruits.
"We believe the Philippines market holds great potential for Australian table grapes, and we are committed to providing our consumers with not only superior quality produce but also an exceptional eating experience," added Mr Scott.
"Through our promotional program, we aim to build lasting relationships with Filipino retailers and consumers alike, further cementing Australia's position as a leading provider of premium table grapes."
The Philippines represented almost 7 percent of Australian table grape exports for the 2022/23 season. The Philippines is currently the fourth largest export market for the 2023/24 season.
The ATGA's promotional program is a testament to the strong trade relationship between Australia and the Philippines, reflecting ATGA's commitment to promoting healthy, high-quality produce internationally. As the season advances, the ATGA looks forward to more engagements and opportunities to celebrate the shared passion for table grapes between Australia and the Philippines.
For more information about the Australian table grape season in the Philippines and the promotional program, please visit http://www.AustralianGrapes.com.au.
About the Australian Table Grape Association (ATGA)
The Australian Table Grape Association (ATGA) is the peak industry body representing Australian table grape growers and exporters. ATGA is dedicated to research, development, and the promotion of Australian table grapes both domestically and internationally. Committed to quality, innovation, and sustainability, ATGA strives to ensure that the Australian table grape industry continues to prosper on the global stage.
Follow the Australian Table Grape Association on Instagram:
https://www.instagram.com/austablegrapes/
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