Friday, December 20, 2024

SM Malls in Zamboanga Share the Magic of Christmas with Bears of Joy

The festive season turned brighter for 400 young hearts as SM Malls in Zamboanga brought their ‘Bears of Joy’ campaign to life, distributing teddy bears to learners of Bihing Tahik Elementary School, Talon-Talon SPED Central School, and Sta. Barbara Central School.



Held in a spirit of community and compassion, the distribution activity emphasized the power of giving and the joy it brings to both the giver and the receiver. The campaign, a hallmark of SM’s Christmas celebrations, allows shoppers to purchase a pair of plushie—one for personal keepsake and the other for donation to children in need.