The world’s longest Christmas season just got merrier because SM
Supermalls is ringing in the holiday spirit as early as September!
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| The countdown to Christmas begins at SM
Supermalls nationwide this September 16! |
This September 16, the country’s favorite destination officially kicks
off the 100 Days countdown to Christmas with dazzling decorations, festive
activities, and heartwarming surprises across all 88 malls nationwide. And this
year, SM is making the holidays extra meaningful as it celebrates “100 Days of Kindness”—a nationwide
campaign that brings cheer, joy, and generosity to millions of Filipinos.
Spread kindness and make
everyday moments brighter
Christmas at SM has always been about togetherness, joy, and giving.
This 2025, SM Supermalls highlights acts of kindness as the true spirit of the
holidays.
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| Spread kindness this holiday season and be
inspired by SM’s 100 Days of Kindness campaign. |
From September 16 to December 25, SM will feature daily videos on its
digital platforms featuring touching and inspiring acts of kindness through the
“100 Days of Kindness” campaign,
where shoppers may experience random acts of kindness such as surprise treats,
warm greetings, and delightful gifts. Each day is a chance to make someone
smile, reminding everyone that kindness, no matter how small, makes the season
brighter.
Join the grand holiday kickoff
SM Supermalls is ushering in the 100 Days to Christmas with a festive
lineup of activities. Mallgoers nationwide will be treated to a joyful Holi-Squad Mall Greeting, a simultaneous
meet-and-greet that brings early Christmas magic to every SM mall.
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| Get into the holiday spirit by visiting your
fave SM mall! The cutest Holi-Squad, liveliest Holiday Décor, and most exciting
activities await. |
To complete the grand kickoff, shoppers will be delighted by the
unveiling of the Happiest Holiday Décor,
where malls transform into enchanting holiday destinations adorned with the
iconic Holiday Grand Red Ribbon, symbolizing joy, unity, and the true spirit of
Christmas.
Experience festive activities
leading up to Christmas
The holiday festivities continue with a series of exciting events
leading up to December.
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| SM Supermalls nationwide are unveiling their
centerpiece displays from October 20 onwards, so don’t miss out! |
From October 20 onwards, SM malls will unveil their dazzling mall
centerpiece displays, bustling holiday bazaars, Santa’s chair for warm holiday
greetings, and special appearances from the Holi-Squad.
On November 16, families and friends can lace up their shoes for the Holiday Santa Run, a fun-filled activity
that brings together communities at SM Run Hubs. Adding a touch of magic,
shoppers on December 6 can witness the enchanting Holiday Snowflakes Surprises, where a simultaneous confetti shower
across selected malls will shower 100 lucky guests with special gifts from
partner tenants.
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| What’s Christmas without holiday carols? Keep an
eye out for World Chorale Day on December 8. |
The festive spirit will fill the air as chorale groups serenade
mallgoers with uplifting performances on World
Chorale Day this December 8. To make weekends even more memorable, SM will
host the Happiest Holiday Weekends throughout
December, with Santa meet-and-greets, lively busking sessions, and heartwarming
holiday carols for the whole family to enjoy.
And this year, your fave Bears of Joy are getting a makeover! Welcome
the SM Besties of Joy. For every bear
purchased, another will be donated to a child in need, spreading warmth and
comfort to those craving the magic of Christmas.
Shop, dine, and celebrate with
special holi-deals
Shoppers can also look forward to SM
Malls Online Holiday Deals from December 1 to 31, offering exclusive
holiday gift specials and dining feasts perfect for gatherings with family and
friends. Whether you’re ticking off your gift list or planning a memorable
holiday meal, SM makes sure every celebration is filled with joy and
convenience.
Celebrate the happiest, kindest
Christmas yet at SM!
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| Celebrate the kindest Christmas yet at SM
Supermalls. |
With all these celebrations and surprises in store, SM Supermalls
invites everyone to experience the happiest, kindest Christmas yet. From grand
events to simple acts of giving, SM proves that the true magic of the season is
found in kindness.
The countdown has begun—because at SM, Christmas starts now!
To know more, visit www.smsupermalls.com or follow @SMSupermalls on
social media. (SM Supermalls)
