SM Supermalls Rolls Out Nationwide Christmas Celebrations

SM Supermalls continues to bring Christmas cheer to communities across the Philippines with the launch of festive centerpiece displays and holiday activities in its provincial malls. Each installation highlights local character while delivering the timeless SM Christmas experience — joyful moments, engaging attractions, and memorable gatherings for families and friends.

SM Lanang: Unwrap a Joyful Season

SM Lanang in Davao debuts Unwrap A Joyful Season, drawing inspiration from the vibrant holiday atmosphere of New York City. The highlight is a 55-foot Christmas tree adorned with more than 2,000 ornaments and framed by 13 cascading floating evergreens — a fusion of global holiday elegance with Davao’s distinct local energy.

SM CDO Downtown Premier: Christmas in Bloom

SM CDO Downtown Premier presents Christmas in Bloom, a theme that blends Christmas splendor with the fantastical world of Oz. Featuring an Emerald City reimagined with vibrant red hues, the installation creates a striking backdrop for holiday photos and celebrations — perfectly timed with the release of Wicked: For Good.

SM Seaside City Cebu: The Grand Gift of Christmas

SM Seaside City Cebu unveils The Grand Gift of Christmas, part of the Unwrapping Magical Christmas Tales installation. From a ribbon that unfurls into an enchanted holiday book, visitors are invited to discover Christmas narratives inspired by SM malls across the Visayas — celebrating joy, nostalgia, and storytelling.

SM City Bacolod: Unwrapping Sweet Surprises

SM City Bacolod’s Unwrapping Sweet Surprises transforms its North Wing Main Atrium into a pastel dreamscape of confectionery-inspired décor. The 50-foot white Christmas tree features a luxury pastry shop motif, reflecting Bacolod’s well-loved heritage of sweets and culinary delights.

SM City Baguio: The Magic of Giving

SM City Baguio introduces The Magic of Giving, anchored by a 35-foot Christmas tree surrounded by red-and-gold holiday décor, arches, gift boxes, and golden baubles. Inspired by the charm of the City of Pines, the display evokes warmth, generosity, and the signature Baguio holiday atmosphere.

SM City Clark: Holiday Surprises

SM City Clark unveils Holiday Surprises, featuring a 45-foot Christmas tree, two Interactive Gift Boxes, and the event’s highlight — the Ames Room Illusion. This forced-perspective installation creates a mind-bending visual effect. The set-up also includes four-foot elves, giant ribbons, oversized gift boxes, and a dedicated gift-wrapping station.

SM City East Ortigas: Christmas Carnival with Eyo and Friends

SM City East Ortigas launches its Christmas Carnival, starring Eyo and Friends. The activity center features a Giant Inflatable Hot Air Balloon and a 25-foot ribbon-crowned Christmas tree. Shoppers can enjoy character photo spots and musical performances, including a unicyclist juggler show.

SM City Fairview: The Holiday Studios

At SM City Fairview, The Holiday Studios transforms the mall into an immersive destination with multiple Christmas-themed backdrops and photo-ready installations. Designed to encourage interactive family moments, the display offers a variety of setups perfect for festive photos and videos.

SM City Lucena: Woodland Noel – A Timeless Tale

SM City Lucena introduces Woodland Noel: A Timeless Tale, led by animated reindeer set in an enchanted forest. As a significant hub in Quezon Province and the CALABARZON region, the mall’s holiday centerpiece attracts families from surrounding municipalities.

SM City Naga: Tinsel, Treats, and Twisted Trees

Inspired by the whimsical world of Willy Wonka, SM City Naga presents Tinsel, Treats, and Twisted Trees. The multi-sensory installation features swirling lollipops, animated eyes, and a vivid peppermint garden, creating a fantastical holiday environment in Camarines Sur.

Your Christmas Destination Awaits

This holiday season, SM’s malls across the Philippines are the leading destinations for festive experiences nationwide. Each mall offers a signature celebration — from towering Christmas trees and whimsical fantasylands to interactive installations and storybook settings — making them the perfect place to create holiday memories with family and friends.

Wherever you are, your nearest SM mall is ready to welcome you with dazzling displays, festive activities, and the timeless magic of Christmas. Pick your destination, bring your loved ones, and experience the holiday wonders that make each SM mall a must-visit this season. (SM Supermalls)

Celebrating Excellence: SM Prime Recognized at Best Employers 2026 Awards

SM Prime received its recognition at the Philippine Daily Inquirer’s Best Employers 2026 Awards last November 17, where they were named one of the country’s top employers in the real estate sector. 

This milestone fuels SM Prime’s commitment to build a workplace where its people can grow with purpose, lead with confidence and make a meaningful impact in the communities it serves.

SM Prime celebrate this win with their teams whose passion and dedication bring its mission to life every day. (SM PRIME)

SM CINEMA UNVEILS THE COUNTRY’S FIRST SCREENX THEATER AT SM MALL OF ASIA

SM Cinema, the country’s largest film exhibitor, once again raises the bar for moviegoing experiences with the launch of the first SCREENX theater in the Philippines at SM Mall of Asia.

SCREENX is located at the 2nd Level, Entertainment Mall, SM Mall of Asia.

Through its partnership with CJ 4DPLEX, a global leader in premium film formats and cinema technologies, SM Cinema introduces SCREENX, a revolutionary 270-degree panoramic theater format that expands the film beyond the main screen and onto the side walls of the auditorium. This innovative setup fully immerses audiences in the story, surrounding them with breathtaking visuals and heightened realism.

SCREENX is a revolutionary 270-degree panoramic theater format.

Present at the launch were SM Supermalls President Steven Tan, SM Engineering Design and Development Corporation President Hans “Chico” Sy Jr., CJ 4DPLEX CEO Don Savant, CJ 4DPLEX Managing Director for APAC Jamil Valiyev, and SM Cinema Senior Assistant Vice President for Cinema Management Karen Zabaljauregui.

Executives from SM and CJ 4DPLEX

As a special treat to Filipino audiences, “Wicked: For Good,” the highly anticipated sequel to the hit film starring Ariana Grande and Cynthia Erivo, makes history as the first film to premiere in SCREENX in the Philippines.

“Wicked: For Good” in SCREENX are now available at ₱700 via SM Cinema.

Tickets for “Wicked: For Good” in SCREENX are now available at ₱700 via SM Cinema. Fans can also look forward to upcoming SCREENX releases later this year, including “Zootopia 2” and “Avatar: Fire and Ash.” SCREENX is located at the 2nd Level, Entertainment Mall, SM Mall of Asia.

SM Cinema continues to offer a diverse range of advanced cinema formats—such as IMAX, Directors Club, and now SCREENX—underscoring its commitment to bringing world-class entertainment experiences to Filipino moviegoers.

About CJ 4DPLEX

CJ 4DPLEX is a leading, next-generation cinema technology company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company has created innovative film technologies for theaters worldwide that include 'SCREENX', '4DX', and 'Ultra 4DX' for consumers to experience films in ways that were never before possible.

CJ 4DPLEX is a part of the CJ Group conglomerate that also includes entertainment powerhouses CJ CGV, the fifth largest theater chain in the world, and CJ ENM (CJ Entertainment & Media), who produced the Academy Award®, Golden Globe® and SAG Awards winning film, "Parasite".

SCREENX is the world's first multi-projection cinema with an immersive 270-degree field of view. By expanding the image beyond the frame and onto the walls of the theater, SCREENX places the audience directly at the center of the story, creating a visually immersive viewing experience unlike any other. To date, there are over 435 SCREENX auditoriums around the world in 40 countries.

4DX provides moviegoers with a multi-sensory cinema-going experience, allowing audiences to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates motion-based seating synchronized with more than 21 different effects and optimized by a team of skilled editors. To date, there are over 775 4DX auditoriums around the world, spanning over 70 countries.

About SM Cinema

SM Cinema is the largest film exhibitor in the Philippines, operating over 300 screens in more than 78 branches nationwide. As part of SM Lifestyle, Inc., a subsidiary of SM Prime Holdings, SM Cinema is committed to delivering world-class cinematic experiences to Filipino moviegoers. From the latest blockbuster films to premium formats such as IMAX, Directors Club, and Event Cinema, SM Cinema continuously elevates the way audiences enjoy movies.

Driven by innovation, customer service, and a passion for storytelling, SM Cinema remains a trusted entertainment destination for families, friends, and film lovers across the country. Learn more at www.smcinema.com or follow @SMCinema on social media. (SM Supermalls)