SM City Mindpro, DTI 9 Empowers MSMEs Through Business Continuity Plan Workshop

ZAMBOANGA CITY, Philippines, 15 September 2026 – Reinforcing its commitment to supporting local enterprises and fostering sustainable economic growth, SM City Mindpro, in partnership with the Department of Trade and Industry (DTI) Region 9, conducted a Business Continuity Plan (BCP) Training-Workshop for micro, small, and medium enterprises (MSMEs) across the region.

The initiative brought together entrepreneurs, business owners, and industry stakeholders for a comprehensive learning session aimed at strengthening business resilience and preparedness in the face of evolving challenges and uncertainties. Through the workshop, participants gained practical knowledge on how to safeguard their operations, protect their workforce, and ensure continuity during disruptions.

Leading the discussion was John Mayo Enriquez, President and Managing Partner of Ascent Consultancy, who served as the resource speaker. Drawing from his expertise in business strategy, organizational development, and risk management, Enriquez shared valuable insights on developing effective business continuity plans that enable enterprises to adapt, recover, and thrive amidst changing business conditions. 

For SM City Mindpro, the activity reflects its dedication not only as a business destination but also as a community partner that actively supports the growth and sustainability of local enterprises.

“At SM City Mindpro, we believe that empowering MSMEs means investing in the long-term strength of our local economy. Through initiatives like this, we aim to help entrepreneurs develop the skills, knowledge, and resilience needed to navigate challenges and seize opportunities with confidence. We are proud to partner with DTI Region 9 in creating learning platforms that contribute to the success and sustainability of our business community,” shared Engr. Rommel Bellen, Assistant Mall Manager of SM City Mindpro.

The partnership between SM City Mindpro and DTI Region 9 underscores a shared commitment to nurturing a resilient MSME sector, recognizing its vital role in driving innovation, generating employment, and stimulating inclusive economic growth in the region.

As MSMEs continue to serve as the backbone of local economies, initiatives such as the BCP Training-Workshop demonstrate how meaningful collaboration between the public and private sectors can empower entrepreneurs and contribute to a more resilient and prosperous Region 9.

Through programs that promote learning, preparedness, and innovation, SM City Mindpro remains steadfast in its mission of creating shared value for communities and supporting the continued growth of local businesses that drive regional development.

SM City Mindpro Hosts Zamboanga City Fire District’s 911 Fire Square Roadshow

ZAMBOANGA CITY, Philippines 11 September, 2026 – Demonstrating its commitment to fostering a safer and more resilient community, SM City Mindpro partnered with the Bureau of Fire Protection (BFP) – Zamboanga City Fire District in hosting the 911 Fire Square Roadshow today at the mall's Level 3 Activity Area.

Held from 10:00 a.m. to 12:00 noon, the event gathered mallgoers, students, and members of the community for an interactive learning experience centered on emergency preparedness, fire safety awareness, and public access to emergency services.

A key highlight of the activity was the launch of 911 E-Connect, an initiative of the Zamboanga City Fire District that provides the public with a direct and accessible link to emergency services. The platform is designed to enhance communication between residents and emergency responders, contributing to faster coordination during emergencies.

The roadshow also featured informative exhibit showcasing the equipment and tools used by firefighters and rescue personnel in responding to various emergency situations. Adding a unique and engaging element to the program, BFP personnel served as models in a special presentation of the Bureau's various uniforms, demonstrating the distinct roles and functions performed by firefighters and emergency responders.

Through interactive displays and public engagement activities, participants gained valuable insights into fire prevention, emergency response procedures, and practical safety measures that can help protect lives and property. 

Assistant Mall Manager Engr. Rommel Bellen emphasized the importance of collaborative efforts in promoting safety and preparedness within the community.

“At SM City Mindpro, the safety and well-being of our customers, tenants, and employees remain among our top priorities. We are honored to provide a venue for meaningful initiatives such as the 911 Fire Square Roadshow, which help educate the public and strengthen emergency preparedness. Through partnerships with agencies like the BFP, we can collectively build a safer and more informed community,” Bellen said.

The activity forms part of SM City Mindpro's continuing efforts to support programs that create awareness, encourage civic participation, and promote public safety. By bringing together government agencies, community stakeholders, and the public, the mall continues to serve as a platform for initiatives that contribute to the overall well-being and resilience of the Zamboanga community.

SM Supermalls in Zamboanga lead the call for volunteers to join International Coastal Cleanup 2026

ZAMBOANGA CITY, Philippines, 09 September 2026 – In a continuing effort to protect and preserve the marine environment, government agencies, private organizations, civil society groups, students, and environmental advocates are invited to participate in this year's International Coastal Cleanup (ICC) 2026 on September 19, 2026 (Saturday), at 6:00 AM along R.T. Lim Boulevard, Zamboanga City. 

The annual International Coastal Cleanup is the world's largest volunteer effort dedicated to combating marine debris and promoting environmental stewardship. The activity aims to raise public awareness on the impacts of improper waste disposal on coastal and marine ecosystems while encouraging communities to take an active role in protecting the environment.

With the message “Bayanihan Para sa Karagatan — Together for Our Oceans,” this year’s cleanup underscores how collective action, even through seemingly small efforts, can contribute to cleaner surroundings and a healthier, more resilient future. 

More than a one-day activity, the International Coastal Cleanup encourages people to see caring for the ocean as an everyday responsibility. It is an opportunity for communities to work side by side while turning concern for the environment into action.

Volunteers are encouraged to arrive early and wear comfortable clothing, caps, and sun protection. Participants may also bring reusable water bottles as part of the event's commitment to environmental sustainability.

Individual participants may scan the QR code and register through the SM Malls Online (SMO) App at bit.ly/SMCARESICC2026. Volunteers should download the app from the App Store or Google Play, locate the International Coastal Cleanup 2026 event, and swipe or tap in to officially register their attendance.

Join the movement and be part of Bayanihan Para sa Karagatan.

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About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home.

My SM. Your Most Loved Supermall.

About SM Cares

As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-lasting, impactful improvement.

SM City Zamboanga Leads Lifesaving Blood Donation Drive

ZAMBOANGA CITY, Philippines, 25 August 2026 – In a powerful display of community solidarity and social responsibility, SM City Zamboanga successfully conducted a Bloodletting Activity on August 25, bringing together volunteers, partners, and advocates in a collective effort to help address the growing demand for blood supplies amid the increasing number of dengue cases in Zamboanga City.

The lifesaving initiative was held in partnership with the Philippine Red Cross - Zamboanga City Chapter, alongside the Philippine Air Force Tactical Operations Wing - Western Mindanao (TOW-WESTMIN), Zamboanga City Police Office (ZCPO), and the City Health Office (CHO). The event gathered uniformed personnel, employees, tenants, and members of the community who generously rolled up their sleeves to give the gift of life through blood donation.

As dengue cases continue to rise in the city, the need for readily available blood units has become increasingly critical, making every donation a vital resource in helping save lives and strengthen the local healthcare system's response.

“At SM City Zamboanga, we believe that caring for the community goes beyond providing a place to shop and gather. Through initiatives like this bloodletting activity, we create opportunities for individuals to make a meaningful difference in the lives of others,” said Aileen Ann Villa-Enriquez, SM City Zamboanga Mall Manager.

The activity underscored the importance of volunteerism and collective action, demonstrating how partnerships among government agencies, healthcare institutions, and private organizations can create a lasting impact. The Philippine Red Cross ensured the safe and efficient collection of blood donations, while partner agencies lent their support to encourage greater community participation.

As SM City Zamboanga remains committed to championing programs that promote health, wellness, and community resilience, the mall encourages the public to continue supporting blood donation campaigns and other initiatives that help build a healthier and stronger city for all.

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About SM Supermalls

SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.

Through “My SM”, SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.

My SM. Your Most Loved Supermall.

SM Foundation Welcomes New Batch of Scholars in Zamboanga City

ZAMBOANGA CITY, Philippines, 5 August 2026 — Six (6) deserving students officially joined the growing family of SM Scholars as SM Foundation awarded scholarships to its newest beneficiaries during a ceremonial contract signing held at SM City Mindpro, together with their parents and guardians.

The event marked the beginning of a life-changing educational journey for the new scholars, reinforcing SM Foundation's long-standing commitment to making quality education accessible to talented and hardworking Filipino youth.

The scholars and their families were warmly welcomed by SM City Mindpro Assistant Mall Manager Engr. Rommel P. Bellen and SM Foundation Education Program Assistant Lynneth Gelilio, who both encouraged the students to pursue their dreams with determination, excellence, and gratitude.

In his welcome message, Engr. Bellen congratulated the new scholars for earning the opportunity through their perseverance and reminded them that the scholarship is more than financial assistance—it is an investment in their future and in the communities they will one day serve.

Representing SM Foundation, Gelilio introduced the Education Program and shared how the scholarship continues to transform lives by supporting students throughout their college education while nurturing values of leadership, service, and social responsibility.

Parents and guardians also took part in the ceremony, underscoring the important role of family support in every scholar's academic journey. Their presence highlighted the shared commitment between SM Foundation and families in helping students achieve their aspirations.

The SM Foundation Scholarship Program provides comprehensive educational assistance to qualified students, helping remove financial barriers to higher education while empowering them to become future professionals and nation-builders.

To date, there are thirty-eight (38) SM Scholars in Zamboanga City, reflecting SM Foundation's sustained investment in developing future leaders and creating opportunities that uplift families and communities through education.

For decades, SM Foundation has remained steadfast in its belief that education is one of the most powerful tools for nation-building. By opening doors to deserving students, the Foundation continues to inspire hope and transform lives—one scholar, one family, and one community at a time.

SM Zamboanga Malls Brew the Maxed-Out Coffee Experience with Coffee N' Chill

Coffee lovers have a new reason to gather as SM City Mindpro and SM City Zamboanga bring the warmth and charm of café culture to life with Coffee N' Chill, a nationwide campaign happening across SM Supermalls.

More than just a celebration of coffee, Coffee N' Chill offers guests a cozy and immersive experience where they can sip, shop, snap, and unwind. The activation features an Instagram-worthy Coffee Photo Spot, perfect for capturing memorable moments, alongside a vibrant Coffee Bazaar showcasing a curated selection of coffee brands, café favorites, artisanal brews, delectable treats, and coffee-inspired products.

Whether you're a dedicated coffee enthusiast searching for your next favorite brew, looking for unique finds from participating local brands, or simply spending quality time with family and friends, Coffee N' Chill offers an inviting space to relax and create lasting memories.

Coffee lovers can experience Coffee N' Chill at SM City Mindpro from July 21 to August 4 at the Level 4 Activity Area, and at SM City Zamboanga from July 22 to August 2 at the Lower Ground Event Center—your go-to destinations to sip, shop, snap, and chill.

Make your next coffee break more memorable. Visit Coffee N' Chill at your most-loved SM City Mindpro and SM City Zamboanga, discover exciting coffee finds, capture picture-perfect moments, and experience how SM continues to make every day better for every coffee lover.

This event is part of the SM Supermalls Coffee N' Chill Festival, the country’s biggest celebration of coffee culture, bringing together the largest selection of coffee experiences across 75 participating SM Supermalls nationwide. From cult favorite cafés and local discoveries to exclusive brews and immersive activities, the festival delivers maxed out experiences for every coffee lover. Only at the country’s most loved malls can you enjoy coffee celebrations on this scale, all in one destination.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

SM City Zamboanga Powers a Greener Future with Launch of Electric Vehicle Charging Station

ZAMBOANGA CITY, Philippines, 21 July 2026 – Reinforcing its commitment to sustainability and future-ready communities, SM City Zamboanga officially launched its Electric Vehicle (EV) Charging Station on July 21, 2026, at the Level 3 Carpark Building, providing electric vehicle owners with a safe, convenient, and reliable charging facility in the heart of the city.

The launch marks another milestone in SM Supermalls' sustainability journey as it continues to expand its network of EV charging stations across the country, supporting the Philippines' transition toward cleaner and more sustainable mobility.

The inauguration was graced by representatives from the City Government of Zamboanga headed by Mayor Khymer Adan Olaso and City Planning and Development Chief Ma. Luz Agbayani, electric vehicle advocates, and business partners, underscoring the shared commitment of both the public and private sectors to environmental stewardship and sustainable urban development.

The new EV Charging Station enables customers to conveniently charge their electric vehicles for free while enjoying the mall's shopping, dining, and leisure offerings, making sustainable transportation more accessible to the growing EV community in Zamboanga City.

During the ceremony, SM City Zamboanga Mall Manager Aileen Ann Villa-Enriquez emphasized that the initiative reflects SM's dedication to creating meaningful innovations that benefit both people and the planet.

"At SM Supermalls, we believe that every innovation should create a positive impact on the lives of the communities we serve. As more Filipinos embrace electric mobility, we are proud to provide future-ready infrastructure that empowers our customers to make environmentally responsible choices while enjoying greater convenience." 

The launch also highlights the importance of collaboration in driving sustainable progress. Through partnerships with government agencies and community stakeholders, SM City Zamboanga continues to support initiatives that contribute to a cleaner environment and a more resilient future for Zamboanga City.

As the newest addition to SM Supermalls' growing sustainability initiatives, the EV Charging Station complements the company's broader environmental programs, which include renewable energy adoption, waste management, water conservation, green building practices, and community-led environmental campaigns.

At your most-loved SM City Zamboanga, innovation goes beyond creating better shopping experiences—it is about building a better future for every Filipino. As SM continues to invest in sustainable solutions, every initiative is thoughtfully designed with customers, communities, and the environment in mind—because everything we do is All for You.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Communities Unite at R.T. Lim Boulevard for SM-Led Coastal Cleanup Drive

ZAMBOANGA CITY, Philippines, 07 June 2026 — Demonstrating a shared commitment to environmental stewardship and ocean conservation, SM City Mindpro and SM City Zamboanga successfully led a large-scale Coastal Cleanup Drive on June 7 along R.T. Lim Boulevard in celebration of World Oceans Day, bringing together communities, government agencies, academic institutions, and environmental advocates in a united effort to protect the city's coastal ecosystem.

A total of 925 volunteers participated in the activity, collecting 988.5 kilograms of waste from the shoreline. The initiative highlighted the power of collective action in addressing marine pollution and preserving the health of local waterways.

The cleanup was conducted in partnership with the City Government of Zamboanga and the Community Environment and Natural Resources Office (CENRO) – Zamboanga City, reinforcing a shared vision of creating cleaner, healthier, and more sustainable communities.

The coastal cleanup drew enthusiastic participation from volunteers representing government offices, educational institutions, civic groups, uniformed personnel, and private organizations. United by a common goal of environmental protection, participants worked hand in hand to help preserve the city's coastline, showcasing the spirit of volunteerism and collective responsibility in caring for the oceans and the environment.

The event commenced with a brief orientation emphasizing proper waste segregation, volunteer safety, and the importance of protecting marine environments. Participants then spread across designated cleanup zones, collecting plastic waste, discarded packaging materials, bottles, fishing debris, and other pollutants that threaten marine biodiversity and coastal communities.

“This initiative reflects the bayanihan spirit that unites our communities in caring for the environment,” said Aileen Ann Villa-Enriquez. “By working together, we not only clean our coastlines but also raise awareness about the critical role each individual plays in protecting our oceans for future generations.”

The Coastal Cleanup Drive forms part of the SM Green Movement, SM Supermalls' long-term sustainability platform that encourages environmental responsibility through programs focused on waste management, climate action, resource conservation, and community engagement.

Together, SM City Mindpro, SM City Zamboanga, and its partners reaffirm their commitment to safeguarding coastal resources and advancing sustainable practices that contribute to the well-being of present and future generations.

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About SM Green Movement

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.