Fire-Affected Families in Camino Nuevo receive aid from SM Foundation's Operation Tulong Express

ZAMBOANGA CITY, Philippines, 20 October 2026 – In the wake of the fire incident that struck Camino Nuevo on October 16, SM Foundation, through SM City Mindpro and SM City Zamboanga, immediately extended assistance to affected residents through its Operation Tulong Express program, bringing much-needed relief and hope to families recovering from the tragedy.

Employee-volunteers from both SM malls joined hands in the distribution of kalinga packs to 200 individuals affected by the fire, demonstrating SM's commitment to serving communities in times of need. Each kalinga pack contained essential food items to help ease the burden of displaced families as they begin rebuilding their lives.

The relief operation was carried out through the collective efforts of SM employee-volunteers who dedicated their time and energy to personally distribute the assistance, embodying the spirit of volunteerism and compassion that defines SM's social good initiatives.

“During difficult times, coming together as a community becomes more important than ever,” said Aileen Ann Enriquez, Mall Manager of SM City Zamboanga. “Through Operation Tulong Express, we hope to provide immediate relief and remind our fellow Zamboangueños that they are not alone in their journey toward recovery.”

The initiative reflects SM Foundation's continuing mission to uplift communities and respond swiftly to emergency situations, ensuring that assistance reaches those who need it most. Beyond providing basic necessities, the activity served as a message of solidarity and encouragement for families affected by the unfortunate incident.

For the employee-volunteers, the relief effort was an opportunity to make a meaningful difference in the lives of others. Their participation highlighted the culture of service and bayanihan that remains at the heart of SM's corporate social responsibility programs.

As affected families continue to recover from the incident, SM Foundation, SM City Mindpro, and SM City Zamboanga remain steadfast in supporting initiatives that bring comfort, care, and hope to vulnerable communities.

Through Operation Tulong Express, SM reaffirms its commitment to being a dependable partner in times of crisis, extending not only assistance but also compassion to communities when they need it most.

SM, OCENR, CENRO Leads International Coastal Cleanup in Zamboanga City

ZAMBOANGA CITY, Philippines, 19 September 2026 – Demonstrating its commitment to environmental stewardship and community engagement, SM Cares, through SM City Zamboanga and SM City Mindpro, in partnership with Office of the City Environment and Natural Resources (OCENR), and Community Environment and Natural Resources Office – Zamboanga City (CENRO) successfully conducted the International Coastal Cleanup (ICC) 2026 along R.T. Lim Boulevard on September 19.

The initiative gathered 1,145 volunteers from various local and national government agencies, uniformed personnel, non-government organizations (NGOs), academic institutions, civic groups, private companies, and community members, all united by a common goal of protecting the city's coastal environment and promoting responsible waste management.

Through the collective efforts of the participants, a total of 1,076.4 kilograms of marine litter and waste materials were collected from the coastline, helping prevent debris from reaching the sea and threatening marine ecosystems.

The annual International Coastal Cleanup serves as a global movement that highlights the importance of preserving oceans, shorelines, and waterways while fostering environmental awareness and volunteerism among communities.

“Today's cleanup is a powerful reminder that environmental protection is a shared responsibility. We are grateful to all our partners and volunteers who dedicated their time and energy to this meaningful cause. Through collective action, we can create cleaner, healthier, and more sustainable communities for future generations,” said Engr. Rommel Bellen, Assistant Mall Manager of SM City Mindpro.

The activity showcased the strong collaboration among government agencies, environmental advocates, educational institutions, and the private sector in advancing environmental conservation efforts in Zamboanga City.

As part of SM's ongoing sustainability programs, the coastal cleanup reflects its commitment to creating positive environmental impact through initiatives that encourage community participation, proper waste management, and environmental responsibility.

SM Supermalls in Zamboanga extends its sincere appreciation to all partner organizations, volunteers, and stakeholders whose support contributed to the success of the International Coastal Cleanup and reaffirmed the community's shared commitment to protecting the environment. 

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About SM Cares

As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-lasting, impactful improvement.

SM City Mindpro, DTI 9 Empowers MSMEs Through Business Continuity Plan Workshop

ZAMBOANGA CITY, Philippines, 15 September 2026 – Reinforcing its commitment to supporting local enterprises and fostering sustainable economic growth, SM City Mindpro, in partnership with the Department of Trade and Industry (DTI) Region 9, conducted a Business Continuity Plan (BCP) Training-Workshop for micro, small, and medium enterprises (MSMEs) across the region.

The initiative brought together entrepreneurs, business owners, and industry stakeholders for a comprehensive learning session aimed at strengthening business resilience and preparedness in the face of evolving challenges and uncertainties. Through the workshop, participants gained practical knowledge on how to safeguard their operations, protect their workforce, and ensure continuity during disruptions.

Leading the discussion was John Mayo Enriquez, President and Managing Partner of Ascent Consultancy, who served as the resource speaker. Drawing from his expertise in business strategy, organizational development, and risk management, Enriquez shared valuable insights on developing effective business continuity plans that enable enterprises to adapt, recover, and thrive amidst changing business conditions. 

For SM City Mindpro, the activity reflects its dedication not only as a business destination but also as a community partner that actively supports the growth and sustainability of local enterprises.

“At SM City Mindpro, we believe that empowering MSMEs means investing in the long-term strength of our local economy. Through initiatives like this, we aim to help entrepreneurs develop the skills, knowledge, and resilience needed to navigate challenges and seize opportunities with confidence. We are proud to partner with DTI Region 9 in creating learning platforms that contribute to the success and sustainability of our business community,” shared Engr. Rommel Bellen, Assistant Mall Manager of SM City Mindpro.

The partnership between SM City Mindpro and DTI Region 9 underscores a shared commitment to nurturing a resilient MSME sector, recognizing its vital role in driving innovation, generating employment, and stimulating inclusive economic growth in the region.

As MSMEs continue to serve as the backbone of local economies, initiatives such as the BCP Training-Workshop demonstrate how meaningful collaboration between the public and private sectors can empower entrepreneurs and contribute to a more resilient and prosperous Region 9.

Through programs that promote learning, preparedness, and innovation, SM City Mindpro remains steadfast in its mission of creating shared value for communities and supporting the continued growth of local businesses that drive regional development.

SM City Mindpro Hosts Zamboanga City Fire District’s 911 Fire Square Roadshow

ZAMBOANGA CITY, Philippines 11 September, 2026 – Demonstrating its commitment to fostering a safer and more resilient community, SM City Mindpro partnered with the Bureau of Fire Protection (BFP) – Zamboanga City Fire District in hosting the 911 Fire Square Roadshow today at the mall's Level 3 Activity Area.

Held from 10:00 a.m. to 12:00 noon, the event gathered mallgoers, students, and members of the community for an interactive learning experience centered on emergency preparedness, fire safety awareness, and public access to emergency services.

A key highlight of the activity was the launch of 911 E-Connect, an initiative of the Zamboanga City Fire District that provides the public with a direct and accessible link to emergency services. The platform is designed to enhance communication between residents and emergency responders, contributing to faster coordination during emergencies.

The roadshow also featured informative exhibit showcasing the equipment and tools used by firefighters and rescue personnel in responding to various emergency situations. Adding a unique and engaging element to the program, BFP personnel served as models in a special presentation of the Bureau's various uniforms, demonstrating the distinct roles and functions performed by firefighters and emergency responders.

Through interactive displays and public engagement activities, participants gained valuable insights into fire prevention, emergency response procedures, and practical safety measures that can help protect lives and property. 

Assistant Mall Manager Engr. Rommel Bellen emphasized the importance of collaborative efforts in promoting safety and preparedness within the community.

“At SM City Mindpro, the safety and well-being of our customers, tenants, and employees remain among our top priorities. We are honored to provide a venue for meaningful initiatives such as the 911 Fire Square Roadshow, which help educate the public and strengthen emergency preparedness. Through partnerships with agencies like the BFP, we can collectively build a safer and more informed community,” Bellen said.

The activity forms part of SM City Mindpro's continuing efforts to support programs that create awareness, encourage civic participation, and promote public safety. By bringing together government agencies, community stakeholders, and the public, the mall continues to serve as a platform for initiatives that contribute to the overall well-being and resilience of the Zamboanga community.

SM Supermalls in Zamboanga lead the call for volunteers to join International Coastal Cleanup 2026

ZAMBOANGA CITY, Philippines, 09 September 2026 – In a continuing effort to protect and preserve the marine environment, government agencies, private organizations, civil society groups, students, and environmental advocates are invited to participate in this year's International Coastal Cleanup (ICC) 2026 on September 19, 2026 (Saturday), at 6:00 AM along R.T. Lim Boulevard, Zamboanga City. 

The annual International Coastal Cleanup is the world's largest volunteer effort dedicated to combating marine debris and promoting environmental stewardship. The activity aims to raise public awareness on the impacts of improper waste disposal on coastal and marine ecosystems while encouraging communities to take an active role in protecting the environment.

With the message “Bayanihan Para sa Karagatan — Together for Our Oceans,” this year’s cleanup underscores how collective action, even through seemingly small efforts, can contribute to cleaner surroundings and a healthier, more resilient future. 

More than a one-day activity, the International Coastal Cleanup encourages people to see caring for the ocean as an everyday responsibility. It is an opportunity for communities to work side by side while turning concern for the environment into action.

Volunteers are encouraged to arrive early and wear comfortable clothing, caps, and sun protection. Participants may also bring reusable water bottles as part of the event's commitment to environmental sustainability.

Individual participants may scan the QR code and register through the SM Malls Online (SMO) App at bit.ly/SMCARESICC2026. Volunteers should download the app from the App Store or Google Play, locate the International Coastal Cleanup 2026 event, and swipe or tap in to officially register their attendance.

Join the movement and be part of Bayanihan Para sa Karagatan.

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About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home.

My SM. Your Most Loved Supermall.

About SM Cares

As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-lasting, impactful improvement.

SM City Zamboanga Leads Lifesaving Blood Donation Drive

ZAMBOANGA CITY, Philippines, 25 August 2026 – In a powerful display of community solidarity and social responsibility, SM City Zamboanga successfully conducted a Bloodletting Activity on August 25, bringing together volunteers, partners, and advocates in a collective effort to help address the growing demand for blood supplies amid the increasing number of dengue cases in Zamboanga City.

The lifesaving initiative was held in partnership with the Philippine Red Cross - Zamboanga City Chapter, alongside the Philippine Air Force Tactical Operations Wing - Western Mindanao (TOW-WESTMIN), Zamboanga City Police Office (ZCPO), and the City Health Office (CHO). The event gathered uniformed personnel, employees, tenants, and members of the community who generously rolled up their sleeves to give the gift of life through blood donation.

As dengue cases continue to rise in the city, the need for readily available blood units has become increasingly critical, making every donation a vital resource in helping save lives and strengthen the local healthcare system's response.

“At SM City Zamboanga, we believe that caring for the community goes beyond providing a place to shop and gather. Through initiatives like this bloodletting activity, we create opportunities for individuals to make a meaningful difference in the lives of others,” said Aileen Ann Villa-Enriquez, SM City Zamboanga Mall Manager.

The activity underscored the importance of volunteerism and collective action, demonstrating how partnerships among government agencies, healthcare institutions, and private organizations can create a lasting impact. The Philippine Red Cross ensured the safe and efficient collection of blood donations, while partner agencies lent their support to encourage greater community participation.

As SM City Zamboanga remains committed to championing programs that promote health, wellness, and community resilience, the mall encourages the public to continue supporting blood donation campaigns and other initiatives that help build a healthier and stronger city for all.

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About SM Supermalls

SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.

Through “My SM”, SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.

My SM. Your Most Loved Supermall.

SM Foundation Welcomes New Batch of Scholars in Zamboanga City

ZAMBOANGA CITY, Philippines, 5 August 2026 — Six (6) deserving students officially joined the growing family of SM Scholars as SM Foundation awarded scholarships to its newest beneficiaries during a ceremonial contract signing held at SM City Mindpro, together with their parents and guardians.

The event marked the beginning of a life-changing educational journey for the new scholars, reinforcing SM Foundation's long-standing commitment to making quality education accessible to talented and hardworking Filipino youth.

The scholars and their families were warmly welcomed by SM City Mindpro Assistant Mall Manager Engr. Rommel P. Bellen and SM Foundation Education Program Assistant Lynneth Gelilio, who both encouraged the students to pursue their dreams with determination, excellence, and gratitude.

In his welcome message, Engr. Bellen congratulated the new scholars for earning the opportunity through their perseverance and reminded them that the scholarship is more than financial assistance—it is an investment in their future and in the communities they will one day serve.

Representing SM Foundation, Gelilio introduced the Education Program and shared how the scholarship continues to transform lives by supporting students throughout their college education while nurturing values of leadership, service, and social responsibility.

Parents and guardians also took part in the ceremony, underscoring the important role of family support in every scholar's academic journey. Their presence highlighted the shared commitment between SM Foundation and families in helping students achieve their aspirations.

The SM Foundation Scholarship Program provides comprehensive educational assistance to qualified students, helping remove financial barriers to higher education while empowering them to become future professionals and nation-builders.

To date, there are thirty-eight (38) SM Scholars in Zamboanga City, reflecting SM Foundation's sustained investment in developing future leaders and creating opportunities that uplift families and communities through education.

For decades, SM Foundation has remained steadfast in its belief that education is one of the most powerful tools for nation-building. By opening doors to deserving students, the Foundation continues to inspire hope and transform lives—one scholar, one family, and one community at a time.