SM City Mindpro Hosts Zamboanga City Fire District’s 911 Fire Square Roadshow

ZAMBOANGA CITY, Philippines 11 September, 2026 – Demonstrating its commitment to fostering a safer and more resilient community, SM City Mindpro partnered with the Bureau of Fire Protection (BFP) – Zamboanga City Fire District in hosting the 911 Fire Square Roadshow today at the mall's Level 3 Activity Area.

Held from 10:00 a.m. to 12:00 noon, the event gathered mallgoers, students, and members of the community for an interactive learning experience centered on emergency preparedness, fire safety awareness, and public access to emergency services.

A key highlight of the activity was the launch of 911 E-Connect, an initiative of the Zamboanga City Fire District that provides the public with a direct and accessible link to emergency services. The platform is designed to enhance communication between residents and emergency responders, contributing to faster coordination during emergencies.

The roadshow also featured informative exhibit showcasing the equipment and tools used by firefighters and rescue personnel in responding to various emergency situations. Adding a unique and engaging element to the program, BFP personnel served as models in a special presentation of the Bureau's various uniforms, demonstrating the distinct roles and functions performed by firefighters and emergency responders.

Through interactive displays and public engagement activities, participants gained valuable insights into fire prevention, emergency response procedures, and practical safety measures that can help protect lives and property. 

Assistant Mall Manager Engr. Rommel Bellen emphasized the importance of collaborative efforts in promoting safety and preparedness within the community.

“At SM City Mindpro, the safety and well-being of our customers, tenants, and employees remain among our top priorities. We are honored to provide a venue for meaningful initiatives such as the 911 Fire Square Roadshow, which help educate the public and strengthen emergency preparedness. Through partnerships with agencies like the BFP, we can collectively build a safer and more informed community,” Bellen said.

The activity forms part of SM City Mindpro's continuing efforts to support programs that create awareness, encourage civic participation, and promote public safety. By bringing together government agencies, community stakeholders, and the public, the mall continues to serve as a platform for initiatives that contribute to the overall well-being and resilience of the Zamboanga community.

SM City Zamboanga Leads Lifesaving Blood Donation Drive

ZAMBOANGA CITY, Philippines, 25 August 2026 – In a powerful display of community solidarity and social responsibility, SM City Zamboanga successfully conducted a Bloodletting Activity on August 25, bringing together volunteers, partners, and advocates in a collective effort to help address the growing demand for blood supplies amid the increasing number of dengue cases in Zamboanga City.

The lifesaving initiative was held in partnership with the Philippine Red Cross - Zamboanga City Chapter, alongside the Philippine Air Force Tactical Operations Wing - Western Mindanao (TOW-WESTMIN), Zamboanga City Police Office (ZCPO), and the City Health Office (CHO). The event gathered uniformed personnel, employees, tenants, and members of the community who generously rolled up their sleeves to give the gift of life through blood donation.

As dengue cases continue to rise in the city, the need for readily available blood units has become increasingly critical, making every donation a vital resource in helping save lives and strengthen the local healthcare system's response.

“At SM City Zamboanga, we believe that caring for the community goes beyond providing a place to shop and gather. Through initiatives like this bloodletting activity, we create opportunities for individuals to make a meaningful difference in the lives of others,” said Aileen Ann Villa-Enriquez, SM City Zamboanga Mall Manager.

The activity underscored the importance of volunteerism and collective action, demonstrating how partnerships among government agencies, healthcare institutions, and private organizations can create a lasting impact. The Philippine Red Cross ensured the safe and efficient collection of blood donations, while partner agencies lent their support to encourage greater community participation.

As SM City Zamboanga remains committed to championing programs that promote health, wellness, and community resilience, the mall encourages the public to continue supporting blood donation campaigns and other initiatives that help build a healthier and stronger city for all.

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About SM Supermalls

SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.

Through “My SM”, SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.

My SM. Your Most Loved Supermall.

SM Foundation Welcomes New Batch of Scholars in Zamboanga City

ZAMBOANGA CITY, Philippines, 5 August 2026 — Six (6) deserving students officially joined the growing family of SM Scholars as SM Foundation awarded scholarships to its newest beneficiaries during a ceremonial contract signing held at SM City Mindpro, together with their parents and guardians.

The event marked the beginning of a life-changing educational journey for the new scholars, reinforcing SM Foundation's long-standing commitment to making quality education accessible to talented and hardworking Filipino youth.

The scholars and their families were warmly welcomed by SM City Mindpro Assistant Mall Manager Engr. Rommel P. Bellen and SM Foundation Education Program Assistant Lynneth Gelilio, who both encouraged the students to pursue their dreams with determination, excellence, and gratitude.

In his welcome message, Engr. Bellen congratulated the new scholars for earning the opportunity through their perseverance and reminded them that the scholarship is more than financial assistance—it is an investment in their future and in the communities they will one day serve.

Representing SM Foundation, Gelilio introduced the Education Program and shared how the scholarship continues to transform lives by supporting students throughout their college education while nurturing values of leadership, service, and social responsibility.

Parents and guardians also took part in the ceremony, underscoring the important role of family support in every scholar's academic journey. Their presence highlighted the shared commitment between SM Foundation and families in helping students achieve their aspirations.

The SM Foundation Scholarship Program provides comprehensive educational assistance to qualified students, helping remove financial barriers to higher education while empowering them to become future professionals and nation-builders.

To date, there are thirty-eight (38) SM Scholars in Zamboanga City, reflecting SM Foundation's sustained investment in developing future leaders and creating opportunities that uplift families and communities through education.

For decades, SM Foundation has remained steadfast in its belief that education is one of the most powerful tools for nation-building. By opening doors to deserving students, the Foundation continues to inspire hope and transform lives—one scholar, one family, and one community at a time.

SM City Zamboanga Powers a Greener Future with Launch of Electric Vehicle Charging Station

ZAMBOANGA CITY, Philippines, 21 July 2026 – Reinforcing its commitment to sustainability and future-ready communities, SM City Zamboanga officially launched its Electric Vehicle (EV) Charging Station on July 21, 2026, at the Level 3 Carpark Building, providing electric vehicle owners with a safe, convenient, and reliable charging facility in the heart of the city.

The launch marks another milestone in SM Supermalls' sustainability journey as it continues to expand its network of EV charging stations across the country, supporting the Philippines' transition toward cleaner and more sustainable mobility.

The inauguration was graced by representatives from the City Government of Zamboanga headed by Mayor Khymer Adan Olaso and City Planning and Development Chief Ma. Luz Agbayani, electric vehicle advocates, and business partners, underscoring the shared commitment of both the public and private sectors to environmental stewardship and sustainable urban development.

The new EV Charging Station enables customers to conveniently charge their electric vehicles for free while enjoying the mall's shopping, dining, and leisure offerings, making sustainable transportation more accessible to the growing EV community in Zamboanga City.

During the ceremony, SM City Zamboanga Mall Manager Aileen Ann Villa-Enriquez emphasized that the initiative reflects SM's dedication to creating meaningful innovations that benefit both people and the planet.

"At SM Supermalls, we believe that every innovation should create a positive impact on the lives of the communities we serve. As more Filipinos embrace electric mobility, we are proud to provide future-ready infrastructure that empowers our customers to make environmentally responsible choices while enjoying greater convenience." 

The launch also highlights the importance of collaboration in driving sustainable progress. Through partnerships with government agencies and community stakeholders, SM City Zamboanga continues to support initiatives that contribute to a cleaner environment and a more resilient future for Zamboanga City.

As the newest addition to SM Supermalls' growing sustainability initiatives, the EV Charging Station complements the company's broader environmental programs, which include renewable energy adoption, waste management, water conservation, green building practices, and community-led environmental campaigns.

At your most-loved SM City Zamboanga, innovation goes beyond creating better shopping experiences—it is about building a better future for every Filipino. As SM continues to invest in sustainable solutions, every initiative is thoughtfully designed with customers, communities, and the environment in mind—because everything we do is All for You.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Communities Unite at R.T. Lim Boulevard for SM-Led Coastal Cleanup Drive

ZAMBOANGA CITY, Philippines, 07 June 2026 — Demonstrating a shared commitment to environmental stewardship and ocean conservation, SM City Mindpro and SM City Zamboanga successfully led a large-scale Coastal Cleanup Drive on June 7 along R.T. Lim Boulevard in celebration of World Oceans Day, bringing together communities, government agencies, academic institutions, and environmental advocates in a united effort to protect the city's coastal ecosystem.

A total of 925 volunteers participated in the activity, collecting 988.5 kilograms of waste from the shoreline. The initiative highlighted the power of collective action in addressing marine pollution and preserving the health of local waterways.

The cleanup was conducted in partnership with the City Government of Zamboanga and the Community Environment and Natural Resources Office (CENRO) – Zamboanga City, reinforcing a shared vision of creating cleaner, healthier, and more sustainable communities.

The coastal cleanup drew enthusiastic participation from volunteers representing government offices, educational institutions, civic groups, uniformed personnel, and private organizations. United by a common goal of environmental protection, participants worked hand in hand to help preserve the city's coastline, showcasing the spirit of volunteerism and collective responsibility in caring for the oceans and the environment.

The event commenced with a brief orientation emphasizing proper waste segregation, volunteer safety, and the importance of protecting marine environments. Participants then spread across designated cleanup zones, collecting plastic waste, discarded packaging materials, bottles, fishing debris, and other pollutants that threaten marine biodiversity and coastal communities.

“This initiative reflects the bayanihan spirit that unites our communities in caring for the environment,” said Aileen Ann Villa-Enriquez. “By working together, we not only clean our coastlines but also raise awareness about the critical role each individual plays in protecting our oceans for future generations.”

The Coastal Cleanup Drive forms part of the SM Green Movement, SM Supermalls' long-term sustainability platform that encourages environmental responsibility through programs focused on waste management, climate action, resource conservation, and community engagement.

Together, SM City Mindpro, SM City Zamboanga, and its partners reaffirm their commitment to safeguarding coastal resources and advancing sustainable practices that contribute to the well-being of present and future generations.

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About SM Green Movement

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.

SM Zamboanga Malls Bring the Spirit of Bayanihan in Bolong

ZAMBOANGA CITY, Philippines, 05 June 2026 – Demonstrating its commitment to education and community development, SM City Mindpro and SM City Zamboanga joined Brigada Eskwela 2026 through a meaningful outreach activity at Mangga Elementary School in Bolong, bringing employee-volunteers and security personnel together to help prepare the school for the opening of classes.

With sleeves rolled up and hearts dedicated to service, volunteers from both SM malls worked side by side with teachers and school personnel, embodying the true spirit of bayanihan. The volunteers participated in various school improvement activities, helping create a cleaner, safer, and more conducive learning environment for students.

As part of the initiative, SM Zamboanga malls also turned over essential school materials, including books, paints, electric fans, and cleaning supplies, to support the school's preparations for the upcoming academic year. The activity reflects SM's continued commitment to empowering communities and supporting quality education through volunteerism and meaningful partnerships.

“Education is a powerful tool for building stronger communities. Through this activity, we are given the opportunity to contribute in our own way by helping create a better learning environment for our students,” said Jodie Durens, SM City Zamboanga Assistant Mall Manager.

More than the physical improvements made during the activity, this initiative serves as a reminder of the collective responsibility shared by stakeholders in nurturing the next generation. Through volunteerism and collaboration, SM City Mindpro and SM City Zamboanga continue to champion initiatives that create positive and lasting impacts in the communities it serves and remain steadfast in supporting programs that uplift education, strengthen communities, and inspire the spirit of service among its employees and partners.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

SM Malls in Zamboanga Unite Communities for Coastal Cleanup in Celebration of World Oceans Day on June 7

ZAMBOANGA CITY, Philippines, 01 June 2026 — In celebration of World Oceans Day, SM City Zamboanga and SM City Mindpro are inviting volunteers, environmental advocates, students, organizations, and community members to take part in a meaningful Coastal Cleanup activity on June 7, 2026 at R.T. Lim Boulevard, as part of the SM Green Movement, SM Supermalls' sustainability platform that encourages communities to take collective action for the environment.

The activity will kick off with a short program and volunteers' orientation at 5:00 AM, followed by the coastal cleanup along one of Zamboanga City's most iconic waterfront areas. The initiative aims to bring together individuals and groups who share a common goal of protecting marine ecosystems and preserving the beauty of local coastlines for future generations.

Interested participants may register on-site during the event or pre-register through the following links:

SM City Zamboanga: https://bit.ly/SMCoastalCleanUp1
SM City Mindpro: https://bit.ly/SMCoastalCleanUp2 

Participants are encouraged to arrive early, wear comfortable clothing, and bring reusable water containers as part of the event's sustainability efforts.

Join your most-loved SM malls in making waves for a cleaner, healthier ocean. Together, let's protect our shores, preserve marine life, and create a brighter, more sustainable future for generations to come.

For updates and more information, follow the official social media pages of SM City Zamboanga and SM City Mindpro.

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About SM Green Movement

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.

SM City Mindpro Powers Greener Future with the Launch of E-Vehicle Charging Station

ZAMBOANGA CITY, Philippines, 13^th May 2026 – SM City Mindpro officially marked another milestone in sustainable development with the launch of its first-in-the-region E-Vehicle Charging Station (EVCS) at the Level 3 Carpark Building on May 12, reinforcing SM Supermalls’ commitment to environmental stewardship under the SM Green Movement.

The launching ceremony was graced by City Mayor Khymer Adan Olaso, together with City Planning and Development Office Assistant Coordinator Jessie Christopher Lapinid, alongside partners, stakeholders, and guests from both the public and private sectors.

The newly launched EVCS is part of SM Supermalls’ nationwide initiative to promote greener mobility solutions and encourage more environmentally responsible practices among communities. As electric vehicles continue to gain traction across the country, the charging station provides accessible support infrastructure for EV users in Zamboanga City.

In his message of support, Mayor Olaso commended SM City Mindpro for taking proactive steps toward sustainability and innovation, emphasizing the importance of partnerships between the private sector and local government in creating environmentally conscious communities. 

Meanwhile, SM City Mindpro Mall Manager Aileen Ann Villa-Enriquez welcomed guests and underscored the importance of collective action in building a more sustainable future.

“The launch of our E-Vehicle Charging Station is more than just providing infrastructure for electric vehicles. It symbolizes our commitment to innovation, environmental responsibility, and supporting cleaner mobility solutions for the benefit of future generations,” she said. 

The EVCS launch forms part of SM Supermalls’ continuing sustainability efforts, which include waste management initiatives, energy efficiency programs, water conservation practices, and environmental awareness campaigns under the SM Green Movement.

Through projects like the EVCS, your most-loved SM City Mindpro continues to strengthen its role not only as a lifestyle destination, but also as a partner in driving positive environmental change in the community. 

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About SM Green Movement 

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.