Communities Unite at R.T. Lim Boulevard for SM-Led Coastal Cleanup Drive

ZAMBOANGA CITY, Philippines, 07 June 2026 — Demonstrating a shared commitment to environmental stewardship and ocean conservation, SM City Mindpro and SM City Zamboanga successfully led a large-scale Coastal Cleanup Drive on June 7 along R.T. Lim Boulevard in celebration of World Oceans Day, bringing together communities, government agencies, academic institutions, and environmental advocates in a united effort to protect the city's coastal ecosystem.

A total of 925 volunteers participated in the activity, collecting 988.5 kilograms of waste from the shoreline. The initiative highlighted the power of collective action in addressing marine pollution and preserving the health of local waterways.

The cleanup was conducted in partnership with the City Government of Zamboanga and the Community Environment and Natural Resources Office (CENRO) – Zamboanga City, reinforcing a shared vision of creating cleaner, healthier, and more sustainable communities.

The coastal cleanup drew enthusiastic participation from volunteers representing government offices, educational institutions, civic groups, uniformed personnel, and private organizations. United by a common goal of environmental protection, participants worked hand in hand to help preserve the city's coastline, showcasing the spirit of volunteerism and collective responsibility in caring for the oceans and the environment.

The event commenced with a brief orientation emphasizing proper waste segregation, volunteer safety, and the importance of protecting marine environments. Participants then spread across designated cleanup zones, collecting plastic waste, discarded packaging materials, bottles, fishing debris, and other pollutants that threaten marine biodiversity and coastal communities.

“This initiative reflects the bayanihan spirit that unites our communities in caring for the environment,” said Aileen Ann Villa-Enriquez. “By working together, we not only clean our coastlines but also raise awareness about the critical role each individual plays in protecting our oceans for future generations.”

The Coastal Cleanup Drive forms part of the SM Green Movement, SM Supermalls' long-term sustainability platform that encourages environmental responsibility through programs focused on waste management, climate action, resource conservation, and community engagement.

Together, SM City Mindpro, SM City Zamboanga, and its partners reaffirm their commitment to safeguarding coastal resources and advancing sustainable practices that contribute to the well-being of present and future generations.

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About SM Green Movement

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.

SM Zamboanga Malls Bring the Spirit of Bayanihan in Bolong

ZAMBOANGA CITY, Philippines, 05 June 2026 – Demonstrating its commitment to education and community development, SM City Mindpro and SM City Zamboanga joined Brigada Eskwela 2026 through a meaningful outreach activity at Mangga Elementary School in Bolong, bringing employee-volunteers and security personnel together to help prepare the school for the opening of classes.

With sleeves rolled up and hearts dedicated to service, volunteers from both SM malls worked side by side with teachers and school personnel, embodying the true spirit of bayanihan. The volunteers participated in various school improvement activities, helping create a cleaner, safer, and more conducive learning environment for students.

As part of the initiative, SM Zamboanga malls also turned over essential school materials, including books, paints, electric fans, and cleaning supplies, to support the school's preparations for the upcoming academic year. The activity reflects SM's continued commitment to empowering communities and supporting quality education through volunteerism and meaningful partnerships.

“Education is a powerful tool for building stronger communities. Through this activity, we are given the opportunity to contribute in our own way by helping create a better learning environment for our students,” said Jodie Durens, SM City Zamboanga Assistant Mall Manager.

More than the physical improvements made during the activity, this initiative serves as a reminder of the collective responsibility shared by stakeholders in nurturing the next generation. Through volunteerism and collaboration, SM City Mindpro and SM City Zamboanga continue to champion initiatives that create positive and lasting impacts in the communities it serves and remain steadfast in supporting programs that uplift education, strengthen communities, and inspire the spirit of service among its employees and partners.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

SM Malls in Zamboanga Unite Communities for Coastal Cleanup in Celebration of World Oceans Day on June 7

ZAMBOANGA CITY, Philippines, 01 June 2026 — In celebration of World Oceans Day, SM City Zamboanga and SM City Mindpro are inviting volunteers, environmental advocates, students, organizations, and community members to take part in a meaningful Coastal Cleanup activity on June 7, 2026 at R.T. Lim Boulevard, as part of the SM Green Movement, SM Supermalls' sustainability platform that encourages communities to take collective action for the environment.

The activity will kick off with a short program and volunteers' orientation at 5:00 AM, followed by the coastal cleanup along one of Zamboanga City's most iconic waterfront areas. The initiative aims to bring together individuals and groups who share a common goal of protecting marine ecosystems and preserving the beauty of local coastlines for future generations.

Interested participants may register on-site during the event or pre-register through the following links:

SM City Zamboanga: https://bit.ly/SMCoastalCleanUp1
SM City Mindpro: https://bit.ly/SMCoastalCleanUp2 

Participants are encouraged to arrive early, wear comfortable clothing, and bring reusable water containers as part of the event's sustainability efforts.

Join your most-loved SM malls in making waves for a cleaner, healthier ocean. Together, let's protect our shores, preserve marine life, and create a brighter, more sustainable future for generations to come.

For updates and more information, follow the official social media pages of SM City Zamboanga and SM City Mindpro.

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About SM Green Movement

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.

SM City Mindpro Powers Greener Future with the Launch of E-Vehicle Charging Station

ZAMBOANGA CITY, Philippines, 13^th May 2026 – SM City Mindpro officially marked another milestone in sustainable development with the launch of its first-in-the-region E-Vehicle Charging Station (EVCS) at the Level 3 Carpark Building on May 12, reinforcing SM Supermalls’ commitment to environmental stewardship under the SM Green Movement.

The launching ceremony was graced by City Mayor Khymer Adan Olaso, together with City Planning and Development Office Assistant Coordinator Jessie Christopher Lapinid, alongside partners, stakeholders, and guests from both the public and private sectors.

The newly launched EVCS is part of SM Supermalls’ nationwide initiative to promote greener mobility solutions and encourage more environmentally responsible practices among communities. As electric vehicles continue to gain traction across the country, the charging station provides accessible support infrastructure for EV users in Zamboanga City.

In his message of support, Mayor Olaso commended SM City Mindpro for taking proactive steps toward sustainability and innovation, emphasizing the importance of partnerships between the private sector and local government in creating environmentally conscious communities. 

Meanwhile, SM City Mindpro Mall Manager Aileen Ann Villa-Enriquez welcomed guests and underscored the importance of collective action in building a more sustainable future.

“The launch of our E-Vehicle Charging Station is more than just providing infrastructure for electric vehicles. It symbolizes our commitment to innovation, environmental responsibility, and supporting cleaner mobility solutions for the benefit of future generations,” she said. 

The EVCS launch forms part of SM Supermalls’ continuing sustainability efforts, which include waste management initiatives, energy efficiency programs, water conservation practices, and environmental awareness campaigns under the SM Green Movement.

Through projects like the EVCS, your most-loved SM City Mindpro continues to strengthen its role not only as a lifestyle destination, but also as a partner in driving positive environmental change in the community. 

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About SM Green Movement 

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.

COMELEC Expands Voter Access with Registration Hub at SM City Zamboanga

ZAMBOANGA CITY, Philippines, 5th May 2026 — In a continued effort to make essential government services more accessible to the public, Commission on Elections (COMELEC) – Zamboanga City partners with SM City Zamboanga to bring its Voter’s Registration closer to the people.

From March 5 to 9, eligible voters may conveniently register at the Vinta Market, Upper Ground Level of SM City Zamboanga, from 11:00 AM to 5:00 PM.

This initiative aims to encourage more Filipinos—especially first-time voters, transferees, and those needing record reactivation—to take part in the democratic process. By bringing voter registration into a safe, accessible, and high-foot-traffic location, COMELEC and SM reinforce their shared commitment to civic engagement and nation-building.

Shoppers and mallgoers can easily integrate this important civic duty into their daily routines, eliminating the need to travel far or wait in long lines at traditional registration centers.

SM City Zamboanga continues to serve not just as a shopping destination, but as a community hub where meaningful programs and public services come together—empowering individuals and strengthening communities.

Don’t miss this opportunity to register and make your voice count. Head to your most-loved SM City Zamboanga and be part of shaping the nation’s future. 

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Turning Trash into Opportunity: SM City Mindpro, ZSCMST Seals Game-Changing Sustainability Partnership

Sealing the Trash-to-Cash Program partnership between SM City Mindpro and Zamboanga State College of Marine Sciences and Technology (ZSCMST) are Mall Manager Aileen Ann Villa-Enriquez (left) and President Roy L. Valesco, Ph.D. (right)

ZAMBOANGA CITY, Philippines, 21st April 2026 — In a powerful stride toward a greener and more sustainable future, SM City Mindpro has officially partnered with Zamboanga State College of Marine Sciences and Technology (ZSCMST) headed by its President, Dr. Roy Valesco, through a Memorandum of Agreement (MOA) signing for the Trash to Cash Program, reinforcing a shared commitment to environmental stewardship and community empowerment.

The partnership brings together the strengths of SM City Mindpro and ZSCMST to promote responsible waste management, recycling, and environmental education—transforming everyday waste into valuable resources while instilling eco-conscious habits among students, shoppers, and the wider community.

At the heart of the initiative is the Trash to Cash Market, a monthly recycling program held at SM City Mindpro every first Friday and Saturday of the month. The program encourages the public to bring recyclable materials such as paper, plastic, metal, and other waste items, which are then properly sorted and exchanged for cash incentives. More than just a recycling drive, it creates a culture of sustainability by making environmental action accessible, rewarding, and impactful.

Through the collaboration, ZSCMST—known for its strong advocacy in marine conservation and environmental protection—will play a vital role in mobilizing students, faculty, and partner communities to actively participate in the program. The partnership also opens doors for joint environmental campaigns, awareness drives, and educational initiatives that highlight the importance of protecting coastal and marine ecosystems.

This initiative is part of the broader SM Green Movement, SM’s umbrella program that champions sustainable practices across all its properties nationwide. The SM Green Movement focuses on waste management, energy efficiency, water conservation, and climate action, empowering communities to take part in building a more sustainable future.

With this partnership, SM City Mindpro and ZSCMST are not just managing waste—they are shaping mindsets, inspiring collective action, and proving that sustainability is a shared journey where every small step counts.

About SM Green Movement

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.

SM Foundation Turns Over Rehabilitated Health Center in Zamboanga City

(L-R): Dr. Rhodora Rivera of Edwin Andrews Air Base, District Medical Director Dr. Rossana Arquiza, Niña Jean Pagotaisidro representing Congressman Jerry Perez, City Health Officer Dr. Dulce Miravite, Putik Barangay Chairman Geronimo Lao, Kaiser Adan Olaso representing City Mayor Khymer Adan Olaso, SM Foundation Executive Director for Health and Medical Programs Ms. Connie Angeles, SM Foundation Executive Director for Education Programs Ms. Ms. Linda Atayde, and SM City Mindpro Mall Manager Aileen Ann Villa-Enriquez during the ribbon-cutting ceremony.

 

Zamboanga City – SM Foundation formally turned over the newly rehabilitated Putik Health Center to the Zamboanga City government, reinforcing its commitment to accessible and quality primary healthcare for residents of Barangay Putik.

 

Serving a population of 23,247 as of 2025, the health center has been a vital frontline facility since the early 1990s. Its rehabilitation upgrades the facility to better deliver consultations, treatment, free medicines when available, immunization, nutrition programs, maternal and family planning services, tuberculosis treatment, non-communicable disease monitoring, and infectious disease surveillance.

 

The ribbon-cutting ceremony highlighted strong public-private partnership, with representatives of City Mayor Khymer Adan Olaso and Congressman Jerry Perez in attendance, alongside SM Foundation executives led by Ms. Connie Angeles, Executive Director for Health and Medical Programs, and Ms. Linda Atayde, Executive Director for Education Programs. They were joined by SM City Mindpro Mall Manager Aileen Ann Villa-Enriquez, City Health Officer Dr. Dulce Miravite, District Medical Director Dr. Rossana Arquiza, Dr. Rhodora Rivera of Edwin Andrews Air Base, and Barangay Chairman Geronimo Lao.

 

During the ceremony, Angeles shared that the facility is the 226th SM Foundation Wellness Center and the 91st community health center supported nationwide. She emphasized that beyond upgrading infrastructure, the initiative aims to improve healthcare delivery and support health workers, with continued maintenance assistance from SM Foundation and SM malls in Zamboanga.

 

The turnover forms part of SM Foundation’s Health and Medical Program, which has supported more than 200 health centers nationwide, benefiting over seven million patients. For Barangay Putik, the renewed facility stands as a symbol of strengthened partnership and a continued commitment to community health in Zamboanga City.

SM City Zamboanga to Hold Exclusive Job Fair at City Coliseum

In partnership with the Public Employment Service Office-Zamboanga City (PESO) and the Department of Labor and Employment Region 9 (DOLE IX), SM City Zamboanga is set to open doors to new career opportunities as it hosts an exclusive job fair on January 16–17, from 9AM to 4PM, at the Zamboanga City Coliseum.

 

The two-day job fair will feature over 400 job openings, with more than 20 top employers from various industries, including retail, food and beverage, customer service, operations, and support services. This initiative is part of SM’s continuing commitment to generate meaningful employment opportunities for job seekers in the community while strengthening collaboration with its retail affiliates and tenant partners.

With the empowering tagline “Start strong. Find what fits. Your future begins at SM”, the job fair encourages applicants to take the next step toward careers that align with their skills, passion, and long-term goals. 

To ensure a smoother and more efficient experience, online pre-registration for the job fair is now open. Interested applicants are encouraged to register ahead of time using this link: https://bit.ly/SMCityZamboangaJobFairRegistration

 

As Zamboanga City continues to emerge as a key economic hub in the region, the SM City Zamboanga Job Fair serves as a vital platform for employment generation, workforce development, and public-private collaboration in support of inclusive growth.

#SMJobFair
#EverythingsHereAtSM

SM City Mindpro Brings Smiles to Over 400 Learners Through “Besties of Joy” Distribution

True to its commitment of spreading joy and making a meaningful difference in the community, SM City Mindpro recently distributed Besties of Joy plush toys to more than 400 learners from Divisoria Elementary School, Boalan Elementary School, and Zambowood Elementary School.

The heartwarming activity was made possible through the efforts of employee-volunteers from SM Zamboanga malls, who personally turned over the plushies to the learners. The Besties of Joy—soft, cuddly companions—were warmly received by the young students, bringing smiles, excitement, and moments of happiness inside their classrooms.

This initiative forms part of SM’s ongoing commitment to nurturing the well-being of children and supporting communities through simple yet impactful acts of kindness. By sharing these plush toys, SM aims to inspire joy, comfort, and hope among learners, reminding them that they are valued and cared for.

 

“We believe that even the smallest gestures can create a big impact, especially for children. Through the Besties of Joy, we hope to brighten their day and create lasting, positive memories,” said Aileen Ann Villa-Enriquez, SM City Mindpro Mall Manager.

The distribution underscores SM’s culture of volunteerism, with employees actively taking part in outreach activities that extend beyond the mall and into the heart of the community. More than just a gift-giving activity, the initiative reflects SM’s dedication to fostering meaningful connections and uplifting lives—one smile at a time.

 

Through programs like Besties of Joy, SM City Mindpro continues to champion compassion, generosity, and shared happiness, reinforcing its role not only as a lifestyle destination but also as a partner in community-building.