In celebration of National Disaster Resilience Month this July, SM
Supermalls is leading the private sector in promoting lifesaving skills and
community preparedness through a series of impactful activities.
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| In line with the theme of KUMIKILOS Para sa Kahandaan, Kaligtasan at Katatagan, SM Supermalls embarks on a month-long multi-sectoral initiative for National Disaster Resilience Month. |
The month opened with the first batch of Hands-Only CPR training at SM
City Manila, targeting mall security personnel, janitors, and tenant employees.
This initiative, under the campaign CPR: Corporate Preparedness and Resilience,
is part of the Department of Health’s nationwide effort to promote public
awareness and readiness in responding to cardiac emergencies. The next leg of
the training will be held at SM San Lazaro on July 25.
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| Mall first responders and tenant employees learn cardiopulmonary resuscitation (CPR) techniques from representatives of the Department of Health and Jose R. Reyes Memorial Medical Center. |
“Emergencies can happen anywhere, and empowering everyday heroes with CPR skills can make the difference between life and death,” said Engr. Liza B. Silerio, SM Supermalls Vice President. “This is our commitment to making malls not just safe spaces, but resilient communities.”
In parallel, ARISE Private Sector Alliance for Disaster Resilient
Societies – Philippine Network together with SM hosted a webinar series on
basic non-life insurance to educate private sector members and micro, small and
medium enterprises for key risk transfer mechanisms in disaster risk reduction
strategies.
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| SM Supermalls mounts Ready, Set, Resilient: Youth DRR Training in partnership with ARISE Philippines and the Pasig City Disaster Risk Reduction and Management Office. |
SM also supported the Ready, Set, Resilient: Youth DRR Training held last June 11 at the RED Training Center in Pasig City. Headlined by ARISE Philippine in partnership with the Pasig City Disaster Risk Reduction and Management Office and Local Youth Development Office, the one-day workshop aimed to empower young leaders to take active roles in disaster risk reduction and resilience efforts.
Following this, SM Supermalls and SM GUUN Environmental Company addressed
180 ARISE Philippines members, partners and advocates in the Waste Management
Webinar: Journey Towards a Waste-Free Future in a bid to encourage collective
effort for a cleaner, greener, and more resilient future.
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| Subject matter experts answer questions on disaster risk reduction from Pasig students during the youth DRR training held in the city’s RED Training Center. |
SM through ARISE Philippines next participated in the Department of Interior and Local Government-led Dagyaw Open Government and Participatory Governance Town Hall Meeting themed “BaBaYi: Kababaihan Bagtasin ang Ekonomiyang Likas-Kaya” for inclusive entrepreneurship.
To further strengthen emergency response capabilities, SM Supermalls will host an Incident Command System (ICS) training for SM Mall of Asia locators on July 28. ICS is a standardized approach to command, control, and coordination used during emergency response operations. It enables multiple stakeholders—mall management, tenants, and responders—to work together efficiently and effectively during crises.
Capping off the celebration, SM Supermalls, in partnership with the Bureau of Fire Protection, will conduct a Fire Square Roadshow simultaneously in selected malls on July 31. This multi-mall event will feature interactive exhibitions showcasing fire extinguishment techniques, first aid and bandaging, knot tying, rappelling, and more—bringing essential emergency skills directly to the public in an engaging and educational format.
Celebrating 40 Super Years of Evolving With Every You, SM Supermalls—one of Southeast Asia’s largest mall developers—continuously evolving to lead the way in sustainable development by integrating green design, energy efficiency, disaster resilience, and environmental stewardship into its 88 malls in the Philippines, all while creating inclusive spaces that enrich communities, support climate action, and ensure a better, more sustainable future for generations of Filipino shoppers. (SM Prime)
