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| Cebu Book Sale at GMall of Cebu. | PR Photo |
Cebu, Philippines (July 25, 2025) – Cebu book lovers, are you ready to unleash your inner book beast? Big Bad Wolf Books has officially returned, opening its much-awaited 2025 sale at the Atrium Area of GMall Cebu. From July 25 to August 4, the world’s largest book sale is open daily from 10:00 AM to 9:00 PM. Thousands of brand new books and exciting discounts are waiting for you, so get ready to explore and discover your next great read.
Excited readers, loyal supporters, and curious newcomers came early to celebrate the return of the world’s largest book sale and the special joy that comes with every Big Bad Wolf event. This year's Cebu sale also allows visitors to support The Sisters of Mary Schools through Big Bad Wolf’s Red Readerhood Program.
A Howl of Thanks from Red Readerhood Beneficiary
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| Welcome Remarks of Jacqueline Ng, Co-founder of Big Bad Wolf Books. | PR Photo |
The event opened with a warm welcome, including a heartfelt message from Big Bad Wolf Books Co-Founder Jacqueline Ng. She shared her excitement about being back in Cebu and talked about the team’s passion for making books more accessible to Filipinos through the Red Readerhood Program.
“It’s always a pleasure to come back to Cebu,” said Jacqueline Ng. “There’s a real love for reading here that we’ve felt every time we visit. The support from the Cebuano community means so much to us. It’s this shared passion that fuels our mission to get books in the hands of those who need it and inspire a lifelong love for reading.”
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| Choir Performance of The Sisters of Mary School - Boystown. | PR Photo |
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| Violin Performance of The Sisters of Mary School - Girlstown. | PR Photo |
Kicking off the event, students from The Sisters of Mary School, Boystown, and Girlstown shared their talents and gratitude on stage. The Boystown choir gave a touching performance, while the Girlstown students impressed the crowd with a lovely violin piece.
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| Book Turnover with Toby Florendo, Head of Gawad Kalinga, Cebu, and Jacqueline Ng, Co-founder of Big Bad Wolf Books. | PR Photo |
Additionally, Big Bad Wolf Books turned over 500 books to Gawad Kalinga, making another meaningful step in sharing the joy of reading with Filipino communities. Known for providing housing, improving access to learning, and nurturing hope through its programs, Gawad Kalinga embodies the same values of dignity and opportunity that drive the Red Readerhood Program.
Ley Almeda, Country Head of Big Bad Wolf Books Philippines, also expressed deep appreciation for the warm welcome from the Cebuano community, saying, “Working with The Sisters of Mary Schools through our Red Readerhood Program is an honor. When we see students perform like this, we’re reminded of exactly why we do what we do,” said Ley Almeda.
Through the Red Readerhood Program, Big Bad Wolf Books continues to support young students by giving books to partner schools. This year, every book you buy or donate goes a long way in helping the children from The Sisters of Mary Schools discover the joy and wonder of reading.
Fierce Reader Discounts and Savings for School Wolfies
The 2025 Big Bad Wolf Cebu Book Sale comes fully loaded with tiered promos that make it easier than ever to grow your book den. Spend ₱2,000 and instantly slash ₱200 off your total. Go beast mode with a ₱5,000 book haul and enjoy a ₱500 discount at checkout.
Schools and libraries also get a 10% discount on English titles for purchases of ₱30,000 or more, perfect for stocking up classroom shelves. What about students? Just flash your valid student ID and enjoy an automatic 5% discount, no minimum spend required. Plus, Big Bad Wolf Books is cooking up a special promo just for readers from nearby provinces, so keep your eye on their social media pages to know more.
Hunt Books, Find Joy, Join the Pack
Whether you’re hunting for that rare title, bonding with fellow readers, or just looking to spark a lifelong love of books, book it to the Big Bad Wolf Book Sale at GMall Cebu and experience the sale that’s turning pages—and lives—across the country. The Big Bad Wolf Cebu Book Sale runs from July 25 to August 4 at the Atrium of GMall of Cebu, open daily from 10 AM to 9 PM.
For more information regarding Big Bad Wolf’s current and upcoming Book Sales, you can visit their website or check out their social media accounts (Facebook | Instagram).
