.jpg "Welcome Remarks of Jacqueline Ng, Co-founder of Big Bad Wolf Books")
Cebu, Philippines (July 16, 2025) – Cebu, are you ready? Big Bad Wolf Books is making its grand return, bigger and bolder, with even more excitement for readers. From July 25 to August 4, 2025, the world's biggest book sale opens at the GMall Cebu Atrium Area for the very first time, bringing a thrilling treasure trove of titles and unbeatable deals for every kind of reader.
Featuring hundreds of thousands of new books, massive discounts of up to 95 percent, and a strong commitment to making reading accessible for everyone, Big Bad Wolf is set to bring its most exciting and daring book event to date.
"We're not here to blend in. We're here to flip the script—on what a book sale can be, and who gets to be part of the story," said Big Bad Wolf Books Co-Founder Jacqueline Ng during the official press conference.
Cebuanos can look forward to new titles and exciting deals throughout the sale. Whether you're visiting for the first time or are already a book lover with shelves full at home, there's something for everyone. This year's Cebu sale brings fresh titles that even longtime fans have never seen. You'll find many books to explore and enjoy, from self-help and inspiring nonfiction to children's books and popular BookTok picks.
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Get VIP Access with Share & Win Promo
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| Attendees with BBW Books. /PR Photo |
To join, share the event announcement, tag three book-loving friends, and use the official hashtags: #BBWCebu2025, #BookItToGMall, #BadderThanEver, #BigBadWolf, #BBWPhilippines2025, and #SharingKnowledgeGlobally.
Five hundred winners will be selected, each receiving exclusive early access passes good for three people. Don't miss this opportunity to be among the first to discover the best titles and biggest deals!
Epic Deals Await Cebuano Readers
Aside from huge discounts of up to 95 percent, shoppers can also enjoy special tiered promotions. Spend at least ₱2,000 and get an instant ₱200 off, or enjoy ₱500 off when you reach ₱5,000 at checkout.
Big Bad Wolf Books is also extending its advocacy to schools and libraries. Institutions that spend a minimum of ₱30,000 are eligible for a 10% discount on English books—a unique opportunity to support classrooms, learning hubs, and reading corners across the region.
Red Readerhood Brings Books to Boystown and Girlstown
The Red Readerhood Program returns for Big Bad Wolf Books' global literacy initiative, designed to provide books to underserved children and communities. For its Cebu book sale, Big Bad Wolf Books donates 1,000 books each to Boystown and Girlstown Cebu, nonprofit institutions committed to providing care and educational opportunities to young people in need.
The press conference also featured a heartfelt performance by the children of Boystown and Girlstown, showcasing the creativity, energy, and promise that literacy can help unlock. Red Readerhood is a testament to the belief that every child deserves the chance to read, dream, and shape their future.
More Than a Sale, It's a Statement
Big Bad Wolf Books isn't just a shopping event. It's a movement—a challenge to the ordinary and a call to rediscover what reading can do, and who it's for. This isn't just an event filled with books; it's a bold declaration that books belong in every home and hand. Before you head out, here's a quick reminder of what to expect:
Venue: GMall Cebu
Dates: July 25 to August 4, 2025
Prices: Up to 95% off on brand-new books
Cause: Book donations to Boystown and Girlstown under Red Readerhood
Surprise: New titles never before seen in Cebu
So pack your bags, bring your strongest friend (or a trolley), and prepare to get booked. Admission is free, and the book sale runs daily from 10:00 AM to 9:00 PM at GMall Cebu, from July 25 to August 4, 2025.
For more information regarding Big Bad Wolf's current and upcoming Book Sales, visit their website or check out their social media accounts (Facebook | Instagram).
