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| SMX Convention Center Seaside Cebu is set to strengthen Cebu’s rise as a premier MICE destination, complementing SM’s network of malls and supporting Cebu’s growing business and tourism activity. |
CEBU, Philippines, 6th November 2026 - SM Supermalls continues to help shape Cebu’s evolving business and lifestyle landscape through destinations that create economic opportunities and deliver maxed-out experiences for Cebuanos and visitors. Through its most-loved SM malls—SM City Cebu, SM J Mall, and SM Seaside City Cebu—SM brings together shopping, dining, entertainment, and leisure while supporting the province’s growing commercial and tourism activity. Complementing this network, SMX Convention Center Seaside Cebu adds a significant new dimension to SM’s presence, supporting Cebu’s ambition to become a premier destination for Meetings, Incentives, Conferences, and Exhibitions (MICE).
The upcoming SMX Convention Center Seaside Cebu pairs expansive event halls with welcoming, thoughtfully designed interiors, creating a world-class venue ready to host large gatherings and connect industries, organizations, and markets.
As Cebu continues to attract more tourists, investors, and business travelers, the demand for world-class venues capable of hosting large-scale events is steadily growing. The city’s strategic location, expanding connectivity, and vibrant business environment have strengthened its appeal as a hub for MICE, creating opportunities to welcome more national and international gatherings and the economic activity they generate. Against this backdrop, SMX Convention Center Seaside Cebu is designed to accommodate large-scale events, offering more than 21,000 square meters of leasable event space and the capacity to host up to 18,000 delegates. Located within the South Road Properties (SRP) development, the facility strengthens the city’s infrastructure for business events and expands its ability to welcome gatherings that connect industries, organizations, and markets.
SM Seaside City Cebu brings shopping, dining, entertainment, and leisure together in a landmark destination, complemented by the upcoming SMX Convention Center Seaside Cebu for a more seamless experience for event delegates and visitors.
The benefits of a stronger MICE sector extend well beyond convention halls. Delegates and event organizers generate demand for accommodation, dining, transportation, retail, and other services, supporting businesses and livelihoods across the region. SM’s destinations complement this activity by giving visitors access to shopping, restaurants, entertainment, and leisure experiences alongside their business itineraries. At SM Seaside City Cebu, the convention center’s connection to the mall via a link bridge further brings business events and lifestyle offerings together, making it easier for delegates to experience the wider destination. SM Hotels Senior Vice President for Operations Walid Wafik said, “With its contemporary architecture, expansive capabilities, and prime location, SMX Convention Center Seaside Cebu is set to elevate the Philippines’ position in the global MICE industry. It also offers international organizers a compelling alternative to established convention destinations across Southeast Asia while providing the unique opportunity to complement business events with leisure experiences, allowing delegates to enjoy Cebu’s vibrant culture, stunning beaches, and local attractions alongside their professional engagements.”
SM City Cebu, SM J Mall, SM Seaside City Cebu, SM Seaside Cebu Arena, and SMX Convention Center Seaside Cebu play complementary roles in strengthening Cebu’s commercial, lifestyle, and tourism ecosystem. SM’s malls have evolved into vibrant destinations for shopping, dining, leisure, entertainment, and meaningful experiences, while the SMX Convention Center hosts conventions, exhibitions, and business gatherings in the city. The newly opened SM Seaside Cebu Arena further enriches this mix with sporting events, concerts, and live entertainment. Collectively, these developments create opportunities for local enterprises, attract more visitors, and contribute to Cebu’s growth as a dynamic center for commerce, lifestyle, and tourism.
As Cebu pursues greater opportunities in the national and international business landscape, sustained investment in commercial destinations, event infrastructure, and visitor experiences will be essential to maintaining its competitiveness. SM Supermalls remains committed to supporting this progress by developing destinations that respond to evolving lifestyle needs, create opportunities for local businesses, and connect people with new experiences. By bringing retail, leisure, and business events into a more connected network of destinations, SM aims to help Cebu attract more visitors, strengthen its business appeal, and create lasting value for Cebuanos.
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About SM Supermalls
SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.
Through "My SM," SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.
My SM. Your Most Loved Supermall.
