SM2SM Run 2026 Sells Out with 15,500 Runners in Its 14th Year

A total of 15,500 runners took over Cebu’s streets, racing from the iconic SM Seaside to the landmark SM City Cebu as the SM2SM Run celebrated its 14th edition, strengthening its presence in the city’s growing running culture.

The SM2SM Run, part of SM Active Hub, SM Supermalls’ nationwide sports program, brings high-quality fitness experiences closer to local communities. Over the years, SM Seaside City Cebu has established itself as a hub for major running events, positioning the mall as a leader in marathons, lifestyle, and active events in the region.

On March 8, Cebu’s running community came together in full force for SM2SM Run 2026, which welcomed 15,500 participants—ranging from casual joggers to elite athletes—across four race categories: 4K, 8K, 12K, and 21K. The impressive turnout surpassed last year’s 14,612 runners, highlighting the growing enthusiasm for fitness and an active lifestyle among Cebuanos.

Race Champions

Top performers showcased exceptional talent, claiming the top spots in their respective race categories. In the 4K race, Noli Torre led the men’s division, while Jane Pangalao took first place among women. The 8K category was topped by Welmar Jack Labrador for men and Asia Paraase for women. In the 12K race, Ricky Organiza secured the men’s title, with Edna Magtubo winning the women’s division. The 21K category saw Richard Salaño and Artjoy Torregosa cross the finish line first in the men’s and women’s races, respectively. Their achievements highlighted the competitive spirit and determination that define the SM2SM Run experience year after year.

Grand Raffle Winner: BYD Shark 6

The excitement continued even after runners crossed the finish line. One of the highlights that makes the SM2SM Run so popular is its much-anticipated raffle. This year, Desiree Villadolid drove home the grand prize, a BYD Shark 6, creating a memorable moment that perfectly captured the energy and scale of the sold-out event. The raffle added yet another unforgettable highlight to the SM2SM Run 2026.

More Maxed-Out Perks for Runners

The excitement doesn’t end with the race. The Runner’s Perk Sale runs until March 15, 2026, giving participants up to 50% off on amazing deals from stores across the mall. Runners just need to show any proof of participation in SM2SM Run 2026 to enjoy these exclusive discounts from participating tenants.

Check out the full list of stores and offers here:

https://bit.ly/SM2SMRun2026_RunnersPerksSale 

A Run That Keeps Getting Bigger

Celebrating its 14th year, the SM2SM Run has firmly established itself as one of Cebu’s most anticipated fitness events, bringing together thousands of runners in a shared pursuit of health, movement, and community. Each edition highlights SM Supermalls’ dedication to creating spaces that go beyond shopping—where wellness, connection, and active lifestyles come together for everyone.

From start to finish, SM2SM Run 2026 once again showcased the strength and growth of Cebu’s running community, proving that the city’s love for running continues to grow with every stride—right at the beloved SM Seaside City Cebu.

SM Seaside City Cebu Boosts Fire Safety Measures for National Fire Prevention Month

In celebration of National Fire Prevention Month, SM Seaside City Cebu ramped up its commitment to safety with a comprehensive fire drill held on March 3, 2026. The drill was designed to simulate real-life emergency scenarios, helping employees, tenants, and the SM Emergency Response Team (SMERT) coordinate efficiently and respond effectively during critical situations. This exercise is part of the mall’s ongoing efforts to continuously evaluate and improve its emergency preparedness protocols.

Following the drill, the Fire Square Roadshow kicked off at the Cube Wing Atrium in partnership with the Bureau of Fire Protection Region VII. The launch was graced by Fire Chief Superintendent Fred Trajeras Jr., Regional Director of the Bureau of Fire Protection Region VII, and Mr. Dennis Francis Pastor, Chief of the Provincial Disaster Risk Reduction and Management Office. The roadshow provides children with an educational and hands-on experience, emphasizing fire prevention and safety awareness.

Through interactive learning stations and guided demonstrations, participants learned basic firefighting techniques, emergency response procedures, and practical fire safety measures they can apply both at home and in public spaces. The two-day roadshow continues today, March 4, allowing more children to engage in the program and develop early awareness of fire safety.

Other SM malls across Cebu also conducted simultaneous fire drills on March 3, highlighting a unified, proactive approach to safeguarding shoppers, tenants, and the wider community.

By combining operational drills with community-focused educational initiatives, SM Seaside City Cebu reinforces its ongoing commitment to fire safety—ensuring not only robust systems and infrastructure but also promoting a culture of shared vigilance and responsibility.

Savor the Start of the Happiest Season at SM Seaside!

 

Foodies, rejoice! This September, SM Seaside City Cebu kicks off the season with Food Fest at SM — a month-long celebration of flavors, fun, and foodie finds happening from September 1–30, 2025. Whether you're craving classic comfort eats, trendy bites, or sweet treats, this food fest has something for everyone.

SM Seaside City Cebu is the best dining destination in the city — where global flavors and local favorites come together all in one place. From iconic international names to homegrown culinary gems, it’s the ultimate spot for food lovers looking to feast, discover, and indulge.

There’s no better way to ease into Food Fest than by savoring crowd-favorite culinary destinations. Among the many must-try stops are acclaimed restaurants like Hawker Chan, the world’s first Michelin-starred street food brand; the refined Taiwanese flavors of Lugang Café; and Italian staples made modern at Cibo — just a few highlights in SM Seaside’s incredible culinary mix.

From September 1–30, let your taste buds travel and your sweet tooth shine only at SM Seaside City Cebu, the ultimate destination for extraordinary foodie experiences. With the biggest flavors and the grandest celebrations all in one place, Food Fest at SM is where Cebu’s cravings come alive.

A flavor-packed itinerary awaits with photo-worthy setups, live music sessions, and sugar-filled finales. SM Seaside is serving a lineup that goes beyond just food — it’s a flavor-filled journey from start to finish.

Mark your calendars, round up your foodie friends, and get ready to taste, snap, and celebrate the season with these highlights:

Foodie Snaps Village (September 1–30 | 2nd Level, Mountain Wing)

 

Before you take a bite, take the shot. Wander through eye-catching foodie setups that are perfect for the ‘gram and your memory bank.

Food Market (September 1–30 | 2nd Level, Mountain Wing)

 

From sizzling street-style bites to the latest food trends, this is Cebu’s biggest tasting menu and your one-stop destination for flavors worth lining up for.

Eats and Beats (September 6, 3 PM | 2nd Level, Mountain Wing)

 

Nothing pairs better with good food than good music. Groove to live performances by busker Sael Cortes, whose street-style sound brings an authentic vibe to the fest, while you munch, sip, and soak in the feel-good energy.

Cake Garden Party (September 28, 3 PM | Upper Ground Level, Tower Garden, Mountain Wing)

 

This sweet finale isn’t just about indulging — it’s about creating. Join the Cake Garden Party and take part in a hands-on cake-making activity surrounded by colorful confections in full bloom, made extra special in partnership with Shined Cakes & Pastries.

Keep up with the biggest events and experiences at SM Seaside City Cebu on Facebook, Tiktok, and Instagram. (SM Supermalls)

Record-Breaking Launch: HONOR 400 5G Shines on Day One with Celeb Guests

 The wait is over! Today, you can grab your AI Phone — the HONOR 400 5G!

Malls nationwide, such as SM Baliwag, SM MOA, SM North Edsa, SM Seaside City Cebu, SM Fairview, and more, filled up for the First Day Sale of HONOR 400 5G.  

Manila, Philippines – June 28, 2025 – Global tech leader HONOR Philippines has officially launched its latest AI-powered smartphone, the HONOR 400 5G, nationwide. Starting today, June 28, pre-ordered customers can claim their units at any HONOR Experience Store or through online platforms: Lazada, Shopee, and TikTok Shop.

The HONOR 400 runs on a 6000 milliamp silicon carbon battery that delivers long-lasting power, even in tough conditions, and keeps over 80 percent of its battery health even after four years of use.

The HONOR 400 5G is now available for only Php 22,999, and it comes with exciting freebies worth up to ₱9,397. When you pre-order from June 17 to 2, 2025, you’ll get a JBL Go 4 speaker, HONOR Choice Earbuds Clips, and a Jisulife Pro 1 absolutely free.

On top of that, pre-order customers also have the chance to win either a Rolex GMT Master II worth ₱600,000 or a Hermès Lindy Mini Bag worth ₱420,000.

The HONOR fever is real. The HONOR 400 5G started with a record-breaking first sales day on June 28, 2025. Across the country, excited shoppers who pre-ordered the viral AI smartphone were seen lining up to claim their units.

The HONOR 400 5G just had an exciting launch at the brand new HONOR Experience Store in SM Seaside City Cebu. What made it even more special was the presence of Miss Universe Philippines 2019, Gazini Ganados, who joined in on the celebration!

“We are honored to have been joined by the HONOR Stars --- Miss Universe Philippines 2019, Gazini Ganados, and one of GMA Kapuso’s leading ladies, Ashley Ortega, in this very special milestone. For months, the team has worked tirelessly to bring Your AI Phone HONOR 400 5G to the Philippine market. Today’s launch is a proud moment that reflects the success of those efforts,” said HONOR Philippines Vice President Stephen Cheng. 

Cebu, your next favorite smartphone is finally here! 

Redefining Mobile Photography 

The HONOR 400 comes packed with a powerful 200MP Ultra Clear AI Camera that lets you capture every detail, even in low light. Thanks to its large sensor and intelligent dual stabilization, your shots stay sharp and steady no matter the setting. It also has a 12MP Ultra Wide and Macro Camera for those epic landscape or close-up moments, plus a 50MP Portrait Selfie Camera that gives you stunning, true-to-life selfies every time.

Unleash Your Creativity with AI

The HONOR 400 makes creating content easy and enjoyable with powerful AI editing tools. You can turn your photos into stunning videos using Google’s Veo 2 model on Google Cloud. Capture vivid moving moments with the HD Moving Photo feature, and edit with ease using the AI Eraser and AI Outpainting tools. No need to be an expert—anyone can create something amazing.

Made to Last and Keep Up with You

The HONOR 400 has a powerful 6000 milliamp silicon carbon battery that keeps you going longer, even in harsh conditions. It is designed to stay strong and still hold over 80 percent of its battery health even after four years. And when you need a quick boost, the 80-watt HONOR Wired SuperCharge can power the phone up to 40 percent in just 15 minutes.

Price and Where to Get It

The HONOR 400 5G is now open for pre-order across the Philippines for only Php 22,999 with 24 gigabytes of memory and 512 gigabytes of storage. It comes in three eye-catching colors — Midnight Black, Tidal Blue, and Desert Gold.

You can get yours at any HONOR Experience Store, partner store, or online through Lazada, Shopee, and TikTok Shop.

Lazada: https://bit.ly/Laz_H400_PR 

Shopee: https://bit.ly/Shop_H400_PR

TikTok Shop: https://bit.ly/TikTok_H400_PR

You can also #BringPhotosToLife with #YourAIPhone via Home Credit easy installments of as low as ₱979/month for 18 months! Check the best HONOR products and deals for you here: https://hcph.info/3I2m1gb. 

Drop by the 3rd Level of SM Seaside and be among the first to explore HONOR’s latest innovations and experience the HONOR 400 5G in person. 

To learn more about HONOR 400 5G, head to https://bit.ly/Web_H400_PR. For more exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph), and TikTok (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/. 

SM Cebu Leads with Firsts!

Level up your lifestyle with what’s fresh, fun, and only at SM

To live in the moment is your theme this month of June with several opportunities for joy and fulfillment heading your way.

 

What makes life truly rewarding is having the present moment to create meaningful memories—whether it’s by yourself or with the people you love. From sharing great food, to celebrating small wins, to saving the day after a long, arduous week—you can live your best life by making the most of today.

Indulge in having moments to cherish, and take the chance to create memories of happiness with SM Supermalls—right here in Cebu.

Moments Worth Savoring at SM City Cebu

 

What better way to share special moments than over delicious food? Savor memorable dining experiences with these must-visit food destinations headlining this June and July:

Manam—finally opening this month, get ready to relish familiar yet innovative flavors with modern takes on Filipino comfort food and traditional dishes—including their signature Beef Short Rib Sinigang & Watermelon.

Ooma—the long wait for this Japanese-inspired restaurant is over! Known for its bold takes on Japanese dishes, food lovers in Visayas can enjoy Ooma favorites including the Hanger Steak, Aburi Mixer, Ebi Tempura, and more.

8 Cuts Burgers—a casual restaurant serving a wide menu of burgers and sides, highlighting their custom-blended patties crafted from premium grade ingredients.

Mo’ Cookies—a dessert haven known for its ooey-gooey palm-sized cookies come in flavors like Chocolate Chip, South Cotabato Fudge, and Nutella Crinkle, among many others.

Din Tai Fung—a renowned Taiwanese restaurant chain celebrated for its expertly crafted xiaolongbao, along with a variety of authentic Taiwanese dishes.

Unwind and Treat Yourself at SM Seaside City Cebu

 

Meaningful moments don’t have to be grand—because joy can also come from small wins, small steps, and all the little things you do to show appreciation for yourself. Check out these freshly opened hangout spot:

After a long wait, the fast-growing Pickup Coffee has finally arrived at SM Seaside City Cebu with its first-in-SM premium café concept: Pickup Prime—offering elevated brews perfect for your productive lifestyle.

Whether it’s your very first collectible item or your first time trying out makeup, there’s joy and fulfillment in treating yourself to new things and fresh experiences. Reward yourself with these first-in-Cebu stores launching this June:

Geek PH—specialty toy and collectibles store, catering to pop culture enthusiasts, offering a wide range of action figures, blind boxes, and other unique items.

Issy—a Filipino beauty brand renowned for its vegan, cruelty-free, and skin-friendly makeup products, bannering items designed to be versatile, easy to use, and suitable for the tropical climate of the Philippines.

Premier Drip—a wellness lounge specializing in intravenous (IV) therapy opening their first-in-Cebu store, offering the magic of having an enhanced overall skin health, radiant glowing, and boosted immunity.

Bangkok Kitchen Express—a Thai restaurant bringing the authentic flavors of Bangkok to Cebu for the very first time.

Parisian Bistro at SM J Mall

 

Take your special moments to a classic French dining experience here in Cebu. Our discerning food lovers can look forward to the opening of Salon de Thé by The French Baker—a Parisian-inspired café featuring European pastries, gourmet teas, and bistro-style dishes.

Life’s about what you do with every waking moment. Have your time, create memories worth remembering, and take center stage with lots of opportunities for joy here in Cebu—only at SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

SM Supermalls #NewEraOfFirsts

At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM. (SM Supermalls)