Record-Breaking Launch: HONOR 400 5G Shines on Day One with Celeb Guests

 The wait is over! Today, you can grab your AI Phone — the HONOR 400 5G!

Malls nationwide, such as SM Baliwag, SM MOA, SM North Edsa, SM Seaside City Cebu, SM Fairview, and more, filled up for the First Day Sale of HONOR 400 5G.  

Manila, Philippines – June 28, 2025 – Global tech leader HONOR Philippines has officially launched its latest AI-powered smartphone, the HONOR 400 5G, nationwide. Starting today, June 28, pre-ordered customers can claim their units at any HONOR Experience Store or through online platforms: Lazada, Shopee, and TikTok Shop.

The HONOR 400 runs on a 6000 milliamp silicon carbon battery that delivers long-lasting power, even in tough conditions, and keeps over 80 percent of its battery health even after four years of use.

The HONOR 400 5G is now available for only Php 22,999, and it comes with exciting freebies worth up to ₱9,397. When you pre-order from June 17 to 2, 2025, you’ll get a JBL Go 4 speaker, HONOR Choice Earbuds Clips, and a Jisulife Pro 1 absolutely free.

On top of that, pre-order customers also have the chance to win either a Rolex GMT Master II worth ₱600,000 or a Hermès Lindy Mini Bag worth ₱420,000.

The HONOR fever is real. The HONOR 400 5G started with a record-breaking first sales day on June 28, 2025. Across the country, excited shoppers who pre-ordered the viral AI smartphone were seen lining up to claim their units.

The HONOR 400 5G just had an exciting launch at the brand new HONOR Experience Store in SM Seaside City Cebu. What made it even more special was the presence of Miss Universe Philippines 2019, Gazini Ganados, who joined in on the celebration!

“We are honored to have been joined by the HONOR Stars --- Miss Universe Philippines 2019, Gazini Ganados, and one of GMA Kapuso’s leading ladies, Ashley Ortega, in this very special milestone. For months, the team has worked tirelessly to bring Your AI Phone HONOR 400 5G to the Philippine market. Today’s launch is a proud moment that reflects the success of those efforts,” said HONOR Philippines Vice President Stephen Cheng. 

Cebu, your next favorite smartphone is finally here! 

Redefining Mobile Photography 

The HONOR 400 comes packed with a powerful 200MP Ultra Clear AI Camera that lets you capture every detail, even in low light. Thanks to its large sensor and intelligent dual stabilization, your shots stay sharp and steady no matter the setting. It also has a 12MP Ultra Wide and Macro Camera for those epic landscape or close-up moments, plus a 50MP Portrait Selfie Camera that gives you stunning, true-to-life selfies every time.

Unleash Your Creativity with AI

The HONOR 400 makes creating content easy and enjoyable with powerful AI editing tools. You can turn your photos into stunning videos using Google’s Veo 2 model on Google Cloud. Capture vivid moving moments with the HD Moving Photo feature, and edit with ease using the AI Eraser and AI Outpainting tools. No need to be an expert—anyone can create something amazing.

Made to Last and Keep Up with You

The HONOR 400 has a powerful 6000 milliamp silicon carbon battery that keeps you going longer, even in harsh conditions. It is designed to stay strong and still hold over 80 percent of its battery health even after four years. And when you need a quick boost, the 80-watt HONOR Wired SuperCharge can power the phone up to 40 percent in just 15 minutes.

Price and Where to Get It

The HONOR 400 5G is now open for pre-order across the Philippines for only Php 22,999 with 24 gigabytes of memory and 512 gigabytes of storage. It comes in three eye-catching colors — Midnight Black, Tidal Blue, and Desert Gold.

You can get yours at any HONOR Experience Store, partner store, or online through Lazada, Shopee, and TikTok Shop.

Lazada: https://bit.ly/Laz_H400_PR 

Shopee: https://bit.ly/Shop_H400_PR

TikTok Shop: https://bit.ly/TikTok_H400_PR

You can also #BringPhotosToLife with #YourAIPhone via Home Credit easy installments of as low as ₱979/month for 18 months! Check the best HONOR products and deals for you here: https://hcph.info/3I2m1gb. 

Drop by the 3rd Level of SM Seaside and be among the first to explore HONOR’s latest innovations and experience the HONOR 400 5G in person. 

To learn more about HONOR 400 5G, head to https://bit.ly/Web_H400_PR. For more exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph), and TikTok (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/. 

SM Cebu Leads with Firsts!

Level up your lifestyle with what’s fresh, fun, and only at SM

To live in the moment is your theme this month of June with several opportunities for joy and fulfillment heading your way.

 

What makes life truly rewarding is having the present moment to create meaningful memories—whether it’s by yourself or with the people you love. From sharing great food, to celebrating small wins, to saving the day after a long, arduous week—you can live your best life by making the most of today.

Indulge in having moments to cherish, and take the chance to create memories of happiness with SM Supermalls—right here in Cebu.

Moments Worth Savoring at SM City Cebu

 

What better way to share special moments than over delicious food? Savor memorable dining experiences with these must-visit food destinations headlining this June and July:

Manam—finally opening this month, get ready to relish familiar yet innovative flavors with modern takes on Filipino comfort food and traditional dishes—including their signature Beef Short Rib Sinigang & Watermelon.

Ooma—the long wait for this Japanese-inspired restaurant is over! Known for its bold takes on Japanese dishes, food lovers in Visayas can enjoy Ooma favorites including the Hanger Steak, Aburi Mixer, Ebi Tempura, and more.

8 Cuts Burgers—a casual restaurant serving a wide menu of burgers and sides, highlighting their custom-blended patties crafted from premium grade ingredients.

Mo’ Cookies—a dessert haven known for its ooey-gooey palm-sized cookies come in flavors like Chocolate Chip, South Cotabato Fudge, and Nutella Crinkle, among many others.

Din Tai Fung—a renowned Taiwanese restaurant chain celebrated for its expertly crafted xiaolongbao, along with a variety of authentic Taiwanese dishes.

Unwind and Treat Yourself at SM Seaside City Cebu

 

Meaningful moments don’t have to be grand—because joy can also come from small wins, small steps, and all the little things you do to show appreciation for yourself. Check out these freshly opened hangout spot:

After a long wait, the fast-growing Pickup Coffee has finally arrived at SM Seaside City Cebu with its first-in-SM premium café concept: Pickup Prime—offering elevated brews perfect for your productive lifestyle.

Whether it’s your very first collectible item or your first time trying out makeup, there’s joy and fulfillment in treating yourself to new things and fresh experiences. Reward yourself with these first-in-Cebu stores launching this June:

Geek PH—specialty toy and collectibles store, catering to pop culture enthusiasts, offering a wide range of action figures, blind boxes, and other unique items.

Issy—a Filipino beauty brand renowned for its vegan, cruelty-free, and skin-friendly makeup products, bannering items designed to be versatile, easy to use, and suitable for the tropical climate of the Philippines.

Premier Drip—a wellness lounge specializing in intravenous (IV) therapy opening their first-in-Cebu store, offering the magic of having an enhanced overall skin health, radiant glowing, and boosted immunity.

Bangkok Kitchen Express—a Thai restaurant bringing the authentic flavors of Bangkok to Cebu for the very first time.

Parisian Bistro at SM J Mall

 

Take your special moments to a classic French dining experience here in Cebu. Our discerning food lovers can look forward to the opening of Salon de Thé by The French Baker—a Parisian-inspired café featuring European pastries, gourmet teas, and bistro-style dishes.

Life’s about what you do with every waking moment. Have your time, create memories worth remembering, and take center stage with lots of opportunities for joy here in Cebu—only at SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

SM Supermalls #NewEraOfFirsts

At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM. (SM Supermalls)