Strong performance, stronger trust: SM Supermalls evolves for the next generation of customers

SM Supermalls President Steven Tan speaks at the My SM Business Media Roundtable, highlighting SM’s strong 2026 performance and its continued drive to create more meaningful experiences for shoppers and communities.  

CEBU, Philippines, 9th September 2026 - SM Supermalls continues to build momentum in 2026 as it responds to the evolving needs of Filipino communities, posting record revenues of P41.8 billion in the first half of the year, an 8% increase from P38.6 billion during the same period last year. The strong performance was supported by higher leasable space and tenant sign-ups, as well as steady shopper visits. Total gross leasable area grew 3% to 5.1 million square meters from 5.0 million square meters, while the number of tenants increased 4% to 23,174 from 22,192. Average daily foot traffic remained steady at 3.7 million, underscoring the enduring appeal of SM’s malls as destinations for shopping, dining, entertainment, leisure, and community experiences.

Signature offerings from Din Tai Fung and Wolfgang’s Steakhouse highlight the diverse dining experiences now available at SM City Cebu, giving shoppers access to globally recognized culinary names closer to home. 

In Cebu, this growth story comes to life through the evolving offerings of its most-loved SM malls—SM City Cebu, SM Seaside City Cebu, and SM J Mall. Recognizing that customers increasingly seek diverse experiences beyond traditional retail, SM has enhanced its spaces with sports, leisure, entertainment, and other lifestyle offerings, and has introduced first-in-the-Visayas brands and concepts that further elevate Cebu’s retail and dining landscape. Among these are Wolfgang’s Steakhouse, Din Tai Fung, Manam, 8Cuts Burgers, Ooma, Mo’ Cookies, Hoshino Coffee, Ramen Nagi, Love, Bonito, Bath & Body Works, and Victoria’s Secret, giving Cebuanos and visitors access to sought-after names without having to leave the region. These additions, alongside SM’s growing mix of experiences, further strengthen its commitment to creating destinations that reflect Cebu's evolving tastes and lifestyles, reinforcing that SM is for Cebu.

15,500 runners came together for the SM2SM Run 2026, reflecting SM’s continued commitment to promoting active, healthy lifestyles across communities. 

Nationwide, SM added 41 pickleball courts during the first half of the year, bringing its total to 102 courts across 32 properties. In Cebu, initiatives such as the SM2SM Run further demonstrate SM’s commitment to active and healthy lifestyles, bringing communities together through movement, camaraderie, and shared experiences. This is complemented by a growing calendar of sports, wellness, and creative activities hosted at SM malls, including the Cebu Marathon, Singlife Cebu International Marathon, the East Asia Super League (EASL) 2026-2027 season, and the FIBA Women’s Asia Cup next year. These activities bring together athletes, enthusiasts, families, students, and spectators, reinforcing SM’s role as a venue for sports, creativity, and community engagement while complementing Cebu’s growing tourism appeal.

Driving toward a more sustainable future, SM Supermalls in Cebu provide free EV charging as part of SM’s nationwide rollout of EV Charging Stations across all 90 malls. 

“Our growth reflects the enduring trust of our tenants and shoppers. Despite macroeconomic headwinds, they continue to find value in the variety of our offerings and the strong sense of community in our malls,” said SM Supermalls President Steven Tan. “This gives us confidence to keep investing in spaces and experiences that respond to their changing needs.” This customer-defined approach is also evident in SM’s sustainability and community initiatives. From 100 MWp of solar power generated through mall rooftop solar PV systems, SM increased its capacity to 122 MWp, with further expansion planned through the end of the year. SM also reached 100% coverage for free EV Charging Stations across all 90 malls, with 203 EV charging stations nationwide.

In recognition of its sustained innovation and customer-centric vision, SM Supermalls was named the Philippines’ Strongest Brand for the second consecutive year by Brand Finance, scoring 95.3 out of 100 on the Brand Strength Index and retaining its AAA+ rating in the Philippines 50 2026 report.

SM’s transformation journey also supports its broader My SM platform, its five-year initiative to evolve malls to meet the changing needs, lifestyles, and aspirations of Filipino communities. “Our growth plan for the rest of 2026 and beyond is to continue evolving for our customers. SM will continue building business momentum by introducing exciting new brands, cinema and entertainment acts, and leisure offerings to sustain market interest. With the upcoming opening of our 91st mall, SM Nuvali, we are expanding our business footprint in the emerging growth corridor of South Luzon and Calabarzon with an innovative upscale mall concept never experienced in the Philippine market before,” said Tan.

For Cebu, SM continues to create destinations that contribute to the province’s dynamic lifestyle and tourism ecosystem, offering more ways for people to shop, dine, play, connect, and experience all that Cebu has to offer. Through the My SM campaign, SM in Cebu brings together relevant and meaningful experiences across retail, dining, sports, entertainment, recreation, and community activities—reflecting how people live, travel, and spend time today. As Cebu welcomes more visitors and communities find new ways to connect and enjoy, SM remains committed to making every visit a maxed-out experience, with more ways to discover, dine, play, shop, and celebrate Cebu.

Discover, Dine, and Play: Cebu’s Growing Collection of Destination Attractions Captivates Travelers

 
Discover fun and adventure at Cebu Fun Park, one of the featured attractions within the SM Seaside Complex that brings recreation and leisure together in one destination. 

CEBU, Philippines, 12th August 2026 - Cebu continues to strengthen its reputation as one of the country's most dynamic travel destinations, offering visitors a diverse mix of attractions, experiences, and activities that go beyond its renowned beaches and heritage sites. As part of its SM for Cebu commitment, the most-loved SM malls in Cebu continue to bring together shopping, dining, entertainment, recreation, and leisure experiences, giving both locals and visitors a maxed-out experience and more ways to discover, dine, play, and make the most of their time in the province.

At SM City Cebu, visitors can experience a vibrant urban destination where shopping, dining, entertainment, and recreation come together in one convenient location. From leading fashion and lifestyle brands to the latest in technology, beauty, home, and everyday essentials, SM City Cebu curates one of the city's most comprehensive retail destinations, making it a preferred shopping hub for both locals and tourists. Food lovers can also explore the Food Hall, which brings together a diverse selection of dining concepts, offering everything from local favorites to international flavors in one vibrant culinary destination, while families and groups can enjoy friendly competition at the SM Bowling Center. For moviegoers, the Directors Club Cinema offers a premium viewing experience, while the first and only IMAX Theatre in Cebu remains a premier entertainment destination, offering audiences an unparalleled cinematic experience with cutting-edge projection and sound technology for the biggest film releases. With its central location and broad range of offerings, SM City Cebu provides visitors with a convenient way to shop, dine, be entertained, and unwind while exploring the city.

In Mandaue City, SM J Mall offers a distinctly different lifestyle experience, combining Japanese-inspired design and contemporary leisure concepts with shopping, dining, wellness, and entertainment. Visitors can explore the mall's Japanese-inspired spaces and discover dining destinations such as the Izakaya Terrace and Food Hall, offering opportunities to enjoy meals and gather with family and friends. Beyond dining, SM J Mall brings together retail, beauty and wellness, technology, and active-lifestyle experiences, creating a destination suited for both relaxation and recreation. Moviegoers can also enjoy the premium Directors Club Cinema, while the mall's curated spaces and lifestyle concepts provide visitors with a more experiential way to spend their day. Together, these offerings give SM J Mall a distinctive character within Cebu's growing collection of lifestyle destinations.

SM Skating offers an exhilarating ice-skating experience at SM Seaside City Cebu, giving visitors a space to glide, play, and enjoy memorable moments on the ice. 

At SM Seaside City Cebu, visitors can explore an expansive mix of retail, dining, entertainment, and leisure offerings, including the SM Bowling Center, Ice Skating, and Directors Club Cinema. Beyond the mall, the surrounding SM Seaside Complex brings together Cebu Ocean Park, Cebu Fun Park, and Thirsty Pickle, offering marine discovery, family recreation, and active sports experiences. The destination is further expanding its events and entertainment offering with the SM Seaside Cebu Arena, which hosts major concerts, sporting events, and other large-scale activities, while the upcoming SMX Convention Center Seaside Cebu is set to further strengthen Cebu's capacity for conventions, exhibitions, meetings, and events.

From homegrown Cebuano specialties to globally inspired cuisine, SM Supermalls bring together diverse dining experiences that celebrate Cebu’s vibrant food culture.  

Cebu's diverse dining scene adds another dimension to the visitor experience, from beloved Cebuano specialties to globally inspired cuisines. Across SM malls in Cebu, guests can discover local favorites, homegrown brands, and international restaurants, making every visit an opportunity to explore new flavors while experiencing the region's vibrant food culture. Whether enjoying the variety at the Food Hall of SM City Cebu, experiencing Japanese-inspired dining at SM J Mall, or exploring the wide range of restaurants at SM Seaside City Cebu, visitors can easily make food part of their Cebu experience.

Visitors enjoy an exciting game of pickleball at Thirsty Pickle, one of the featured lifestyle attractions within the SM Seaside Complex, offering active recreation for both beginners and experienced players. 

The growing variety of attractions gives travelers more ways to spend their day, whether enjoying marine encounters and family activities, discovering new dining and lifestyle concepts, shopping, watching movies, bowling, playing pickleball, or attending concerts and major events. By bringing together diverse lifestyle, retail, dining, entertainment, and recreational experiences, these destinations contribute to Cebu's broader tourism landscape, creating more opportunities for longer visits, repeat trips, and engagement with local businesses. As Cebu's tourism landscape continues to evolve, its growing collection of attractions reinforces the province's position as one of the country's premier travel destinations, inviting visitors to discover, dine, and play while experiencing even more of what Cebu has to offer.

Discover Art Beyond the Gallery as Award-Winning "Art for Everyone" Returns to SM Seaside City Cebu

Following the successful run of Art for Everyone at SM J Mall, the award-winning, advocacy-led initiative continues its celebration in Cebu at SM Seaside, reinforcing SM's commitment to making creativity more accessible by transforming malls into vibrant cultural spaces where everyone can discover, create, connect, and experience art to the max. 

From July 19 to August 2, 2026, the Upper Ground Level, Cube Wing at SM Seaside City Cebu transforms into a creative destination, featuring an inspiring art exhibit alongside interactive workshops and community activities that invite visitors of all ages to discover, create, and connect through art. 

This year's exhibit showcases the works of 49 artists from Artist Beyond Borders and 5 artists from the Calbayog City Visual Arts Association (CCVAA), bringing together diverse artistic styles and perspectives in a celebration of Filipino creativity. Visitors can also take part in the remaining activities, including the Kiddie Art Workshop by Everlasting Hope Philippines on July 25 and the Visual Storytelling Workshop by Kristine Lim of Artist Beyond Borders on August 2.

More than an exhibition, Art for Everyone champions accessibility, inclusivity, and creative empowerment by providing artists with opportunities to exhibit their work and encouraging more people to appreciate and engage with original art.

The initiative has earned international recognition, receiving Gold at the 2025 Asia Pacific Stevie Awards and Gold at the 2025 International Business Awards, reflecting its success as a community-driven platform that makes art more accessible to Filipinos.

Its impact continues to grow. In 2025, Art for Everyone brought together 1,222 artists, showcased 6,002 artworks, generated over ₱5.8 million in art sales, and engaged communities across 21 SM malls nationwide. This year, the initiative expands to 26 participating SM malls, further strengthening SM's commitment to supporting local artists and making art more visible and accessible across the country.

Visit Art for Everyone until August 2, 2026, at the Upper Ground Level, Cube Wing, and discover an award-winning celebration of creativity where art truly goes beyond the gallery, only at your most loved SM Seaside City Cebu.

SM Seaside Cebu Arena Set to Transform Entertainment, Tourism, and Economic Growth in the Visayas

An architectural landmark within the South Coast City, the SM Seaside Cebu Arena is poised to redefine the region's entertainment landscape while driving tourism, economic growth, and new opportunities for Cebu and the Visayas.

CEBU, Philippines, 1st July 2026 - Creating destinations that inspire connections, unlock opportunities, and elevate everyday experiences has long been at the heart of SM’s journey in Cebu. This is reflected in the continued evolution of SM City Cebu, SM Seaside City Cebu, and SM J Mall, which help strengthen Cebu’s position as one of the country’s leading centers for tourism, business, and culture while bringing world-class experiences closer to the communities they serve.

“Cebu has always been a place of immense potential, and our goal has been to create destinations that grow with the communities around them. Beyond providing spaces for retail and entertainment, we want to build platforms where people can connect, businesses can thrive, and new opportunities can emerge,” said Steven Tan, President of SM Supermalls.

Located within the South Coast City complex along SRP, the SM Seaside Cebu Arena builds on SM’s successful experience in creating world-class live event destinations in Manila, bringing the same integrated entertainment concept closer to audiences in the Visayas. Directly connected to SM Seaside City Cebu through a dedicated bridgeway, the Arena allows guests to seamlessly move between the mall and the venue, combining shopping, dining, entertainment, and live experiences within one dynamic destination.

As one of the country’s premier event venues outside Metro Manila, the SM Seaside Cebu Arena strengthens Cebu’s capacity to host world-class concerts, sporting events, and live entertainment—opening new opportunities for tourism, business, and economic growth across the region.

The grand entrance of the SM Seaside Cebu Arena features a modern, welcoming design that sets the stage for world-class events, creating an exceptional arrival experience for guests and visitors. 

The Arena's impact extends far beyond its walls. Major events create opportunities for hotels, restaurants, transportation providers, retailers, entrepreneurs, and service industries across Cebu and the wider Visayas. As more visitors travel to the city for concerts, competitions, and special events, businesses throughout the region benefit from increased economic activity while local communities gain greater access to globally recognized experiences closer to home.

Designed to host international concerts, sporting events, and large-scale entertainment, the SM Seaside Cebu Arena is set to become a premier venue that elevates Cebu's position as a leading destination for world-class experiences in the Visayas. 

The continued evolution of SM City Cebu, SM Seaside City Cebu, and SM J Mall, alongside the development of the SM Seaside Cebu Arena, reflects SM for Cebu's commitment to creating destinations that enrich the Cebuano experience. More than a venue for world-class entertainment, the arena serves as a catalyst for tourism, investment, job creation, and economic activity that benefits communities across the region. By attracting major events and drawing more visitors to the city, it strengthens Cebu's position as a leading destination in the Visayas while creating sustained economic opportunities, increasing business activity, and contributing to the long-term growth objectives of the local government unit.

Beyond Shopping: SM Redefines Cebu’s Lifestyle Landscape with New Experiences and Opportunities

Standing proudly along Cebu City's South Road Properties, SM Seaside City welcomes millions with its iconic architecture, world-class experiences, and vibrant spaces where shopping, dining, entertainment, and community come together. 

CEBU, Philippines, 26th June 2026 - As Cebu continues to strengthen its position as one of the country's leading economic and tourism hubs, SM Supermalls is playing a vital role in shaping the region's growth through innovative destinations, elevated experiences, and strategic investments. Through the combined strengths of SM City Cebu, SM Seaside City Cebu, and SM J Mall, SM continues to create spaces that support commerce, tourism, lifestyle, education, and community development while enriching the everyday lives of Cebuanos.

For decades, SM City Cebu has remained at the heart of Cebu's urban growth, serving as a trusted destination where generations of Cebuanos gather, shop, dine, learn, and celebrate life's milestones. As one of the city's most established landmarks, the mall continues to evolve with developments that reinforce its role as a catalyst for economic and community growth.

A major milestone in this transformation is the North Wing expansion, which has elevated SM City Cebu into an even more dynamic lifestyle destination. The expansion is home to a growing collection of first-in-Cebu retail and dining concepts, giving Cebuanos access to new brands and experiences previously unavailable in the region. These additions continue to strengthen Cebu's retail landscape while attracting shoppers and visitors from across the Visayas.

Beyond retail, SM City Cebu has also become a center for education, faith, and future-ready opportunities. Located within the mall is the Chapel of Our Lady of the Most Holy Rosary, providing shoppers, employees, students, and nearby communities a convenient space for worship and reflection amidst the city's bustling urban environment. The presence of National University further expands the mall's role in community development by making quality education more accessible to Cebuano students and helping prepare the next generation of professionals and leaders.

Standing proudly at SM City Cebu, NU Cebu brings world-class education closer to the next generation of innovators and leaders.

The growth story continues with the upcoming multi-use office tower, which is expected to generate employment opportunities and attract new investments into the city. These developments showcase how SM City Cebu has evolved beyond a traditional shopping center into a fully integrated urban destination that supports multiple aspects of Cebuano life, from commerce and education to faith, employment, and community building.

Further strengthening Cebu's destination appeal is SM Seaside City Cebu, a premier lifestyle and entertainment destination that continues to redefine how people experience the city. Home to world-class attractions, expansive leisure spaces, and some of Cebu's most exciting dining and retail concepts, SM Seaside has become a must-visit destination for locals and tourists alike.

The growing portfolio of attractions—including Cebu Ocean Park, Cebu Fun Park, and Thirsty Pickle has expanded Cebu's tourism offerings beyond traditional destinations. These experiences not only draw visitors from across the region but also contribute to local economic activity by supporting jobs, businesses, and tourism-related enterprises.

Thirsty Pickle brings the fast-growing sport of pickleball to Cebu, expanding Seaside Central's recreational and lifestyle offerings. 

SM Seaside's influence is set to grow even further with the opening of the SM Seaside Arena, a landmark development that will position Cebu as a premier destination for concerts, conventions, sporting events, and large-scale entertainment productions. 

Together with future developments within the South Coast City estate, including convention, hospitality, and mixed-use components, the arena reinforces Cebu's emergence as a leading events and tourism hub in the Philippines.

The upcoming SM Seaside Cebu Arena and SMX Convention Center Seaside Cebu are set to strengthen Cebu’s position as a premier destination for major events, conventions, and entertainment. 

Complementing these developments is SM J Mall, a fresh lifestyle destination that reflects the changing aspirations of modern Cebuanos. Strategically located in Mandaue City, the mall has introduced a distinctive experience centered on contemporary retail, entertainment, and Japanese-inspired lifestyle concepts, offering visitors new ways to shop, dine, and connect.

Among its standout attractions is Izakaya Terrace, a unique dining destination that combines authentic Japanese flavors with a vibrant social atmosphere. Together with its growing mix of retail, dining, and leisure offerings, SM J Mall continues to appeal to urban professionals and lifestyle seekers looking for fresh, contemporary, and curated experiences. 

Guests enjoy the vibrant atmosphere at the Izakaya Terrace in SM J Mall, one of the mall’s dining destinations that brings together good food, social experiences, and community connections. 

These three SM Supermalls in Cebu form a powerful destination network that serves diverse communities while helping create a more connected and dynamic Cebu. Each destination brings unique strengths—whether through education and business, tourism and entertainment, or lifestyle and innovation—yet together, they create a comprehensive ecosystem that supports Cebu’s continued growth and progress.

“At SM, we believe that our role goes beyond creating destinations. We build spaces where people can connect, opportunities can grow, and communities can thrive. Cebu’s potential is inspiring, and we remain committed to supporting its journey through meaningful experiences, responsible development, and investments that create lasting value,” said an SM executive. 

As Cebu continues to attract more visitors, businesses, and investments, SM remains committed to creating destinations that generate opportunities, strengthen communities, and contribute to long-term regional development. Through its expanding portfolio of experiences and developments, SM continues to transform the way people live, work, learn, and play—while helping shape a stronger and more competitive future for Cebu.

Anchoring these efforts is SM’s commitment to sustainability, integrating responsible development, environmental stewardship, and community-building initiatives across its destinations. Through continued investments and responsible growth, SM champions a future where economic progress, meaningful experiences, and sustainability converge to create a lasting impact for generations to come. 

SM Cebu Malls Celebrate 128th Philippine Independence Day

SM Malls in Cebu joined the nation in commemorating the 128th Philippine Independence Day through simultaneous flag-raising ceremonies and a lineup of activities that celebrated Filipino pride, heritage, community spirit, and the joy of making the most of the holiday through exciting maxed-out experiences at your most-loved SM Supermalls. 

The day began with flag-raising ceremonies attended by SM employees, mall partners, local government officials, and members of the country's friendly forces. At SM J Mall, the ceremony was graced by Mandaue City Councilors Hon. Carlo Pontico Fortuna and Hon. Raul Cabahug V, while at SM City Consolacion, Consolacion Mayor Hon. Teresa Alegado and Vice Mayor Joannes Alegado joined the celebration. Meanwhile, personnel from the Bureau of Jail Management and Penology (BJMP), Bureau of Fire Protection (BFP), Philippine Air Force, Philippine Navy, Philippine Coast Guard, and Philippine Army participated in the ceremonies at SM Seaside City Cebu and SM City Cebu. As the Philippine flag was raised and the national anthem resonated across participating malls, attendees reflected on the sacrifices of the nation's heroes and the enduring values of freedom, unity, and patriotism.

Beyond the ceremonies, SM Malls in Cebu transformed the Independence Day celebration into a meaningful community experience through various activities that highlighted opportunities for Filipinos and showcased local talent.

At SM Seaside City Cebu, job seekers were connected to employment opportunities through the Kalayaan Job Fair, organized in partnership with the Department of Labor and Employment (DOLE). The initiative brought together employers from various industries, supporting the shared goal of empowering Filipinos through meaningful work and livelihood opportunities.

The malls also featured performances, cultural presentations, and community-driven activities that highlighted Filipino creativity and talent, creating spaces where families and shoppers could celebrate the occasion together.

Through these celebrations, SM Supermalls reaffirmed its commitment to fostering community engagement while honoring the country's rich history and cultural identity. More than a commemoration of a historic milestone, the activities served as a reminder of the resilience, strength, and collective aspirations of the Filipino people.

SM Seaside City Cebu Recognized as PAWS Certified Pet-Friendly Mall

Creating experiences that are truly all for you, including your furry companions, the Philippine Animal Welfare Society (PAWS) has officially conferred SM Seaside City Cebu the Certified Pet-Friendly Seal. The recognition highlights the mall’s dedication to providing a safe, respectful, and genuinely welcoming environment for pets of all breeds and sizes.

SM Seaside continues to max out the malling experience by making everyday moments more enjoyable and accessible for pet owners and animal lovers alike. It reinforces its commitment to creating spaces and experiences thoughtfully designed for the community—including beloved companion animals.

As part of the certification process, PAWS carried out evaluations by sending undercover volunteers accompanied by aspins (native dogs) to act as “secret shoppers” in assessing the mall’s pet-friendly standards, to ensure that the mall upholds pet-friendly standards rooted in inclusivity, safety, and responsible pet interaction. The recognition also reflects the collective effort of both mall management and participating tenants in fostering a more compassionate and pet-welcoming environment.

During the formal conferment on May 7, 2026, key representatives from both organizations were present. Attending on behalf of PAWS were Directors Atty. Anna Cabrera and Ms. Cristina Martinez. They were joined by SM Seaside executives led by Antonio del Prado, Regional Operations Head; Renato Leduna Jr., Regional Public Relations Head; and Percelyn Irizari, Assistant Mall Manager, underscoring a shared commitment to elevating pet-friendly standards in the retail and lifestyle space.

Guests visiting SM Seaside can enjoy bonding moments with their pets across several certified pet-friendly dining establishments throughout the mall, including A Little Tea, Auntie Anne’s, Bahn Mi Kitchen, BonChon, Bo’s Coffee, Botejyu, Cabalen, Chili’s, Chowking, Classic Savory, Coffee Bay, Dotonbori Ramen, Giardino Gelato, Hawker Chan, Hukad, KFC, Kuya J Restaurant, Kuzina Guadalupe, Lemon Grass, Leylam Deluxe, Lugang Cafe, Max’s Restaurant, Mesa Filipino Moderne, Sizzling City, The Buzzz Cafe, The Spud Diner, Tim Ho Wan, Tokyo Joe Japanese Fastfood, Tokyo Tokyo, YAYOI, and Zubuchon.

Whether enjoying a stroll, dining out, or simply spending quality time together, fur parents can truly make every gala moment count at SM Seaside—where memorable experiences are made all for you.

SM Seaside Cebu Arena on track for June 2026 opening

An architect’s vision of the SM Seaside Cebu Arena. 

SM Seaside Cebu Arena on track for June 2026 opening SM Prime Holdings, Inc. (SM Prime) is set to open its second arena, the SM Seaside Cebu Arena, in June 2026. The large-scale venue is designed to meet global standards for live entertainment, sports and major events.

 “The enduring success of SM MOA Arena shows the strong demand for world-class entertainment venues, so we are bringing the same proven model to Cebu,” said Jeffrey C. Lim, President of SM Prime. “We believe Cebu is a key growth center, and this arena will help attract major events, support tourism and create more economic activity for the region.” 

With seven storeys and a capacity of up to 25,000 people, SM Seaside Cebu Arena will be one of the largest indoor arenas in the Philippines. 

Its flexible event bowl allows seamless configuration for both large-scale concerts and more intimate events, giving promoters greater versatility in staging productions. 

The SM Seaside Cebu Arena will feature one of the most advanced center-hung displays in the country, supported by immersive LED ribbon boards that deliver a 360-degree viewing experience. These are complemented by high-capacity digital infrastructure, including 5G connectivity, enabling real-time engagement and enhanced production capabilities for both organizers and audiences. 

Dedicated premium suites are integrated into the design to cater to corporate partners and elevate the overall hospitality offering. Premier Suites to bring luxury to live entertainment in Cebu. SM Seaside Cebu Arena was also designed to support both front-of-house and backof-house requirements for major productions. A practice court is available for performers, while multi-functional event spaces can be used as holding areas, breakout rooms or venues for smaller private events. 

Premier Suites to bring luxury to live entertainment in Cebu. 

Located within the SM Seaside Complex, the arena benefits from direct access to retail, hospitality and transport infrastructure, creating a seamless ecosystem for visitors and event organizers. 

Its proximity to the Mactan-Cebu International Airport and surrounding lifestyle developments strengthens its appeal as a regional destination for international acts and large gatherings. 

Seaside Cebu Arena has been securing advance bookings since late last year, with BINI on July 11, IV of Spades on July 18, TJ Monterde and KZ Tandingan on September 5 and LANY on November 6 and 12 already confirmed for this year.

Colimited Philippines Becomes Cebu City’s First Thai Restaurant to Receive the Prestigious Thai SELECT Award 2026

Colimited Philippines proudly announces that it has been awarded the prestigious Thai SELECT certification, becoming the first Thai restaurant in Cebu City to receive this distinction. The Thai SELECT award is granted by the Department of International Trade Promotion under the Ministry of Commerce Thailand, recognizing the authenticity and quality of Thai cuisine across the world.

To commemorate this milestone, Ms. Kirida Bhaopichitr, Vice Minister for Commerce, together with her delegation, visited Colimited Philippines, located at SM Seaside City Cebu, on May 7, 2026, to officially present the Thai SELECT award. The visit included an awarding ceremony and a photo session. 

Thai SELECT is a globally recognized certification that assures diners of genuine Thai flavors with premium cooking techniques, and high-quality ingredients to strengthen the brand's core value — Premium Thai Street Food.

Operated under the partnership with Thailand’s Co-Rungrueng Group, an established restaurant operator with three hot-spot locations in Bangkok, Thailand. The brand upholds Thai street-food recipes, an elevated setting and quality standards of both ingredients and cooking techniques.

“We are deeply honored to receive the Thai SELECT certification. This recognition reflects our dedication to preserving the true essence of Thai cuisine and bringing it to the Cebuano community,” said a Colimited executive.

The awarding ceremony marks an important step in strengthening cultural and culinary ties between Thailand and the Philippines, while further elevating Cebu City as a destination for world-class dining experiences.