Celebrate this year’s happiest holidays only at SM Supermalls
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| Christmas cheer is felt throughout the country from SM Mall of Asia in Luzon, to SM Seaside City Cebu in Vasayas, and SM Lanang in Mindanao. |
Every year, SM Supermalls becomes the country’s most dazzling destination for holiday cheer—but this year, the celebrations began earlier and shone brighter than ever. From September’s early countdown to November’s joyful holidates, all the way to December’s most magical surprises, SM continues to bring the Happiest Holiday experiences to millions of Filipinos.
Early holiday magic unwrapped
A dazzling first look at
Christmas
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| The most wonderful time of the year is only a few sleeps away. |
As early as September to October, SM malls’ iconic holiday transformation came alive with:
- Grand holiday red ribbon entrances
- Giant wreaths
- Immersive Gobo projections
- Picture-perfect holiday photo spots
These festive installations marked the official start of Christmas—bigger, brighter, and more breathtaking than ever.
Random acts of kindness in 100
seconds
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| Watch these videos at https://www.smsupermalls.com/100-days-of-kindness-at-sm. |
An annual effort of the SM malls which launched on September 16 and runs until December 25, the 100 Days, 100 Seconds: The Happiest Holidays at SM initiative captures random acts of kindness—showing that the spirit of Christmas is best expressed through giving, sharing, and spreading joy.
The grand reveal of the Happiest
Holiday across SM malls
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| SM Supermalls nationwide dazzle shoppers with their festive centerpieces! |
SM unveiled the season’s most-anticipated attractions, including stunning centerpieces, bustling holiday bazaars, and the iconic Santa chair, from October 15 to 30. Families began taking their first holiday photos of the year, building excitement for the celebrations ahead.
It’s the Happiest Holidate at SM
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| A Holiday Hit! Make sure to catch SM’s Grand Magical Christmas Parade with your friends and family. You won’t regret it! |
Beginning November 3, the campaign highlighted modern families and the many ways they come together for the holidays. With ideas for dining, bonding, gifting, and celebrating, SM became the go-to destination for meaningful holidates.
Some SM malls elevated the season even further with more holiday facade decorations featuring unique holiday scents like gingerbread, cinnamon, and peppermint, as well as a Grand Magical Parade with 100 holiday characters (October 25 onwards). All these moments set the stage for what would become the most magical month of all—December.
The magic of Christmas peaks at SM!
Join the World Chorale Day
Celebration (December 8)
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| Visit your favorite SM mall on December 8 as chorale performances fill the air with music! |
SM joins the global observance with powerful and heartwarming chorale performances that fill the malls with holiday harmony.
Enjoy the Happiest Holiday
Weekends (All December)
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| Make extraordinary memories this Christmas with Santa and his Holiday Squad. |
Every SM visit becomes an experience with Santa & SM Holiday Squad
Meet and Greet, heartwarming Holiday Carols, and festive Busking Sessions all
weekends of December.
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From lively experiences with your family, to cuddly experiences with your paw-mily, there is something in store for everyone at SM Supermalls. |
And in some malls, there will be a paw-some Holiday Paws Party (December 13 or 14) with pet treats, gift exchanges, and Santa photos with fur babies. There will also be Holiday Fireworks Display on December 25, 31, and January 1, lighting up the sky in a spectacular Christmas and New Year celebration.
The happiest holiday starts at SM
From the first red ribbon in September to the final burst of fireworks on New Year’s Day, the Happiest Holiday at SM is a celebration of joy, wonder, and togetherness. Whether you’re hunting for gifts, making memories with loved ones, enjoying festive performances, or simply soaking in the Christmas ambiance, every moment at SM brings happiness and magic to the season.
Celebrate your happiest holiday yet only at SM Supermalls. Visit www.smsupermalls.com or follow @SMSupermalls on social media. (SM Supermalls)
