A milestone moment unfolds in Northern Luzon as SM Supermalls proudly
opens its 88th branch — and the very first in Ilocos Norte — SM City Laoag, SM
Prime Holdings’ 88th mall. More than a mall opening, this event is a heartfelt
celebration of Ilocano pride, creativity, and community.
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| “Treasures of Ilocos Norte” showcases Ilocano craftsmanship through proudly homegrown micro, small, and medium enterprise (MSME) products at the newly opened 88th SM mall, SM City Laoag. |
As part of the grand launch, SM Supermalls, in partnership with the Department of Trade and Industry (DTI), presents “Treasures of Ilocos Norte,” a week-long trade fair showcasing the best of the province’s micro, small, and medium enterprises (MSMEs). The exhibit runs from May 29 to June 4 at SM City Laoag — a new home for innovation, culture, and connection.
A celebration of heritage, flavor, and future-forward enterprise
At the heart of SM City Laoag’s grand opening is “Treasures of Ilocos
Norte” — a dynamic DTI-led showcase that elevates the region’s most inspiring
micro, small, and medium enterprises (MSMEs). Aptly called Rimat Ti Amianan, or
“Gems of the North,” this fair brings together a showcase of Ilocano excellence
— from the bold flavors of bagnet, chicharon, longganisa, and native pastries
to the intricate craftsmanship of handwoven textiles, artisan bags, and
hand-painted accessories that carry stories stitched in tradition and
resilience.
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In the photo: SM Supermalls President Steven Tan (third from left), along with local Department of Trade and Industry (DTI) officials, at the launch of “Treasures of Ilocos Norte.” |
More than a market, it’s a movement — featuring One Town, One Product (OTOP)-branded innovations from every town, championing Halal (food permitted under Islamic law)-ready entrepreneurs, and spotlighting the province’s budding coffee industry now reaching national acclaim. Here, heritage meets hustle. Each product is not just made locally — it’s made with pride, purpose, and the promise of a stronger, more inclusive Ilocos Norte.
Why this launch is more than just a ribbon-cutting
The opening of SM City Laoag and the launch of Treasures of Ilocos
Norte is more than a celebration — it’s a clear demonstration of SM Supermalls’
and DTI’s commitment to nation-building. Together, they are championing
inclusive economic growth, empowering local businesses, and bridging
traditional industries with future-ready platforms.
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| Inabel (Ilocano traditional handwoven textile) elegance takes the spotlight, as traditional weaves and modern silhouettes shine at the week-long trade fair. |
Join the celebration
The ceremonial launch begins at 10 AM on May 30, 2025 — but the
momentum for local growth starts here and now. Everyone is invited — families,
entrepreneurs, students, and senior citizens alike — to experience the richness
of Ilocos Norte in a space designed to serve, connect, and inspire.
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| Locally brewed and proudly Ilocano, rice coffee offers a healthy twist on your daily caffeine fix. |
Let’s celebrate Ilocano excellence. Let’s support homegrown talent. Let’s meet at SM City Laoag — because here, “Everything’s Here,” and everything is proudly Ilocano.
About SM Supermalls
SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a steadfast advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don’t miss this opportunity to grow your business with SM Supermalls today! (SM Supermalls)
