Discover the Finest Coconut and Chocolate Creations at DTI’s Coco-Choco Fest in SM City Mindpro

ZAMBOANGA CITY, Philippines, 09 July 2026 – A delightful celebration of local flavors has arrived at SM City Mindpro as the Coco-Choco Fest officially opens at the Ground Floor Event Center from July 7 to 13, in partnership with the Department of Trade and Industry (DTI) Region IX.

Bringing together the region's finest coconut and cacao producers, the week-long trade fair shines the spotlight on the ingenuity and craftsmanship of the region’s micro, small, and medium enterprises (MSMEs). The event provides a vibrant platform where homegrown businesses can showcase premium products while connecting with a wider market.

Visitors can indulge in an exciting selection of locally made favorites—from rich, authentic tablea and handcrafted chocolates to refreshing coconut-based beverages, delectable pastries, delicacies, and innovative food products that celebrate the abundance of the Zamboanga Peninsula's coconut and cacao industries.

More than a shopping event, the Coco-Choco Fest reflects SM City Mindpro's continuing commitment to empowering local entrepreneurs and strengthening communities by providing meaningful opportunities for business growth and market exposure. Through its partnership with DTI Region IX, SM continues to champion Filipino craftsmanship and support enterprises that contribute to the region's economic development.

Whether you're searching for the perfect gift, craving a sweet indulgence, or looking to experience the best of local craftsmanship, the Coco-Choco Fest offers a maxed-out experience filled with delicious discoveries and meaningful connections with local entrepreneurs.

Celebrate the exceptional flavors of coconut and chocolate—All For You, only at your most-loved SM City Mindpro!

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You. 

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

All for You Matcha Madness Hits SM City Mindpro

ZAMBOANGA CITY, Philippines, 19^th June 2026 — Matcha lovers, this one's for you! 

From June 17 to 30, your most-loved SM City Mindpro is turning up the green vibes with the Matcha Fair at the Ground Level Activity Area—a two-week celebration dedicated to all things matcha, delicious discoveries, and local creativity.

Whether you're a certified matcha addict, a casual café hopper, or simply looking for your next food obsession, this fair is serving a maxed-out experience packed with flavorful finds, aesthetic treats, and exciting local brands.

Get ready to sip, snack, and shop your way through a curated lineup of homegrown exhibitors.

Picky Brewer – Crafting rich, flavorful beverages for those who take their matcha drinks.

Sunni Sip – Serving refreshing drinks and vibrant matcha blends made for sunny-day cravings.

Amánah Café – Bringing cozy café vibes and handcrafted matcha creations perfect for your next caffeine fix.

Kiki's Patisserie Et Cafe – Home of irresistible pastries and sweet matcha treats that look as good as they taste.

Berry Sam – Adding a fruity twist to the fair with refreshing flavors that perfectly complement the matcha craze.

Create.3Dty – Bringing creativity to life through unique 3D-printed pieces and personalized finds that stand out from the crowd.

Coffee Hour – Your favorite stop for comforting sips and matcha moments worth sharing. 

More than just a food hub, the Matcha Fair is where trending flavors, local entrepreneurs, and unforgettable experiences come together. It's the perfect spot to discover new favorites, support local businesses, and capture those feed-worthy moments.

So gather your matcha besties, bring your camera roll's future content, and get ready to fuel your green tea obsession. Because this season, we're making matcha moments bigger, better, and greener—All For You!

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

SM Supermalls in Zamboanga amplifies Gen Z’s voice at Super Pinoy Vibes

Experience our roots, remixed!

ZAMBOANGA CITY, Philippines, 11^th June 2026 — Filipino culture continues to evolve, and today’s generation is shaping it in exciting new ways.

From the way Gen Z speaks and expresses themselves online to the music they stream, the food they crave, and the trends they proudly own, being “Pinoy” today is all about creativity, connection, and self-expression.

This June, your most-loved SM City Zamboanga and SM City Mindpro bring all of that together through Super Pinoy Vibes, a fresh celebration of modern Filipino identity where culture, community, food, music, and style collide in immersive experiences made for today’s generation.

Whether you’re bonding with your barkada, hunting for your next food obsession, or showing off your own Pinoy vibe online, SM Supermalls is the place to Gala To The Max this Independence Day.

Express your Pinoy vibe

Super Pinoy Vibes goes beyond food, turning your most-loved SM Supermalls into spaces where today’s generation can celebrate Filipino creativity, identity, and community in fresh and exciting ways.

From June 1 to 12, shoppers can explore the Pinoy Vibe Photo Spots and Sari-Sari Bazaar, located at the Lower Ground Level Event Center of SM City Zamboanga and Level 4 Activity Area of SM City Mindpro – where colorful installations, local finds, fashion pieces, accessories, and unique products create the perfect space to show off your own Pinoy style. Whether you’re snapping content for your feed or discovering locally made finds, every corner becomes part of the experience.

Celebrate culture with the community

The celebration officially kicks off with special Flag Raising Ceremony on June 12 at your most-loved SM City Zamboanga, setting the tone for a day filled with Filipino pride and youthful energy.

Feel the energy of modern Pinoy culture

Music lovers can vibe to the sounds of local talent at Pinoy Jam: Viral Ang Tunog, where live performances transform SM City Zamboanga and SM City Mindpro into a celebration of Filipino music, energy, and youth culture, creating a maxed-out experience filled with homegrown talent, community spirit, and Pinoy pride.

This Independence Month, celebrate what makes today’s Filipino generation unique through experiences that feel proudly local, fresh, and uniquely yours. 

Experience modern Filipino culture and make memories only at your most-loved SM Supermalls.

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 About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

DTI–Zamboanga City, SM City Mindpro Unveils Collaborative Design Exhibit Showcasing Yakan Weaving and Local Creativity

The Department of Trade and Industry–Zamboanga City Office (DTI-ZCO) launched its pre-judging design exhibit as part of Hilos de Innovacion Project – an initiative under the Malikhaing Pinoy Program in partnership with the Competitiveness and Innovation Group (CIG). The project strengthens the creative capabilities of local MSMEs, designers, and artisans in the wearables and homestyle sectors, advancing Zamboanga City’s creative economy and cultural pride.

The exhibit, located at the Ground Level Activity Area of SM City Mindpro, is open for public viewing from November 20-21, giving mallgoers and visitors the opportunity to experience the artistry and craftsmanship behind Zamboanga’s evolving creative landscape.

Featuring 21 original design creations, the showcase highlights the collaborative work of seven (7) local designers and masterful Yakan weavers. Each designer produced three (3) ready-to-wear design sets, blending traditional Yakan handwoven textiles with contemporary fashion and product design. The pieces celebrate cultural heritage while championing innovation, showing how tradition can inspire modern expression.

SM City Mindpro Mall Manager Aileen Ann Villa-Enriquez expressed strong support for the initiative, saying, “We are honored to host this remarkable exhibit that not only spotlights the artistry of our local designers and Yakan weavers, but also reinforces SM’s commitment to uplifting cultural creativity in Zamboanga. By opening our space to initiatives like this, we hope to inspire the community and help elevate local talent onto a bigger stage.”

DTI-ZCO and SM invites the public, partners, and design enthusiasts to explore this meaningful collaboration and witness the rich tapestry of culture, creativity, and innovation on display at SM City Mindpro.

DTI and SM Supermalls Highlight Philippine Coconut Industry Trade

The Department of Trade and Industry (DTI), together with the Philippine Coconut Authority, proudly launched the 2025 COCONUTPhilippines Trade Fair from August 28 to September 2 at SM Megamall, shining the spotlight on one of the country’s most iconic and powerful agricultural assets—the coconut.

MSMEs take the spotlight | Local entrepreneurs showcase coconut-based products proudly crafted by Filipino hands

Organized under the Coconut Farmers and Industry Development Plan (CFIDP) mandated by Republic Act No. 11524, the fair went beyond showcasing products—it became a coconut-powered movement celebrating sustainability, innovation, and farmer empowerment.

Visitors discovered a diverse lineup of food, wellness, and lifestyle products crafted by Filipino coconut farmers and MSMEs, proving how the humble coconut continues to create opportunities and transform communities nationwide.

Sustainability Meets Innovation

Innovation with purpose | Eco-friendly coconut products highlight sustainability and green living.

From organic health supplements to biodegradable household items, the fair highlighted eco-friendly innovations that show how coconuts are shaping a more sustainable future. 

“With support from DTI and SM, we’re able to reach more Filipino consumers and let more people discover our products. Kimes Foods today holds patents in 11 countries and distributes abroad.” – Dr. Priscilla Kimes, Kimes Foods (Cebu)

“Simula pa 2011, kasali na kami rito at full support talaga ang DTI sa amin. At kapag sa SM po ang trade fair, malakas talaga ang benta,” said Randy Pineda, President of the Association of Bamboo and Coco Crafts of Tiwi (Albay).

SM’s Strong Commitment to MSMEs

As a partner, SM Supermalls reaffirmed its commitment to supporting MSMEs by providing platforms that elevate local industries, create economic opportunities, and champion proudly Filipino-made products.

Crafted with care | Artisans present creative coconut handicrafts that blend tradition and modern design.

“By bringing together coconut farmers, artisans, and entrepreneurs under one roof, the COCONUTPhilippines Trade Fair not only strengthens the coconut industry but also empowers the communities behind it. SM Supermalls is proud to be part of this mission,” said Steven Tan, President of SM Supermalls.

With over 220 exhibitors nationwide, the 2025 COCONUTPhilippines Trade Fair stands as a powerful testament to how government and private partnerships can drive inclusive growth, uplift Filipino farmers, and build a stronger future for MSMEs.

About SM Supermalls MSMEs

Celebrating 40 Super Years of Evolving With You, SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 88 malls nationwide—marks a new era of connecting communities and redefining the malling experience through sustainability, innovation, and inclusivity. MSMEs are everywhere in SM Supermalls. From pop-ups to trade fairs, they transform our malls into launchpads of innovation, creativity, and entrepreneurship—fueling energy, ideas, and everyday experiences. Be part of this success story—visit msme.smsupermalls.com or email customercare@smsupermalls.com to grow your business with SM today! (SM Supermalls)