Dig Into Viral Eats with FoodTok Fest at SM Malls in Zamboanga

Discover viral flavors, exciting textures, and must-try foodie finds, all in one delicious destination

ZAMBOANGA CITY, Philippines, 18 September 2026 – From trending cravings to homegrown flavors, your most loved SM City Zamboanga and SM City Mindpro are serving up the ultimate foodie experience this September through the FoodTok Festival, a celebration of viral eats, local favorites, and must-try dining destinations.

Food lovers, content creators, families, and friends are invited to explore a feast of flavors as SM Zamboanga Malls transform into a food destination where every bite is worthy of a post, a share, and a return visit.

At the heart of the festival is the FoodTok Bazaar, located at Level 4 of SM City Mindpro and the Lower Ground Level of SM City Zamboanga. More than just a marketplace, it provides local MSMEs with a platform to showcase their products while giving shoppers the opportunity to discover flavors proudly made by local entrepreneurs.

Beyond the bazaar, the FoodTok Festival takes diners on a culinary journey through some of the most talked-about food destinations in SM Zamboanga malls.

At Ettas in SM City Zamboanga, guests can indulge in comforting and flavorful dishes that continue to earn a loyal following among local food enthusiasts. Those looking for elevated dining experiences can savor the signature offerings of Maurizio's, available at both SM City Zamboanga and SM City Mindpro, where authentic Italian flavors meet contemporary culinary flair.

Seafood lovers can enjoy the fresh and satisfying selections at Abalone, while families and groups can gather over hearty meals at Casa Velyn, both conveniently located in SM City Zamboanga and SM City Mindpro. For those craving great food paired with a vibrant atmosphere, CookPub at SM City Mindpro offers a dining experience that's perfect for after-work meetups and weekend hangouts. Adding even more variety to the festival lineup is La Salsa, present in both malls, serving crowd-favorite dishes that bring people together over bold flavors and memorable dining moments.

Whether you're hunting for your next viral food discovery, supporting local businesses, catching up with friends over a great meal, or simply satisfying your cravings, the FoodTok Festival offers countless reasons to gala to the max at SM City Zamboanga and SM City Mindpro this September. 

So grab your foodie squad, charge your phones, and get ready to dig into the viral eats everyone's talking about. This September, your next favorite food story starts at the FoodTok Festival on at SM Supermalls!

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About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home.

My SM. Your Most Loved Supermall.

SM City Mindpro, DTI 9 Empowers MSMEs Through Business Continuity Plan Workshop

ZAMBOANGA CITY, Philippines, 15 September 2026 – Reinforcing its commitment to supporting local enterprises and fostering sustainable economic growth, SM City Mindpro, in partnership with the Department of Trade and Industry (DTI) Region 9, conducted a Business Continuity Plan (BCP) Training-Workshop for micro, small, and medium enterprises (MSMEs) across the region.

The initiative brought together entrepreneurs, business owners, and industry stakeholders for a comprehensive learning session aimed at strengthening business resilience and preparedness in the face of evolving challenges and uncertainties. Through the workshop, participants gained practical knowledge on how to safeguard their operations, protect their workforce, and ensure continuity during disruptions.

Leading the discussion was John Mayo Enriquez, President and Managing Partner of Ascent Consultancy, who served as the resource speaker. Drawing from his expertise in business strategy, organizational development, and risk management, Enriquez shared valuable insights on developing effective business continuity plans that enable enterprises to adapt, recover, and thrive amidst changing business conditions. 

For SM City Mindpro, the activity reflects its dedication not only as a business destination but also as a community partner that actively supports the growth and sustainability of local enterprises.

“At SM City Mindpro, we believe that empowering MSMEs means investing in the long-term strength of our local economy. Through initiatives like this, we aim to help entrepreneurs develop the skills, knowledge, and resilience needed to navigate challenges and seize opportunities with confidence. We are proud to partner with DTI Region 9 in creating learning platforms that contribute to the success and sustainability of our business community,” shared Engr. Rommel Bellen, Assistant Mall Manager of SM City Mindpro.

The partnership between SM City Mindpro and DTI Region 9 underscores a shared commitment to nurturing a resilient MSME sector, recognizing its vital role in driving innovation, generating employment, and stimulating inclusive economic growth in the region.

As MSMEs continue to serve as the backbone of local economies, initiatives such as the BCP Training-Workshop demonstrate how meaningful collaboration between the public and private sectors can empower entrepreneurs and contribute to a more resilient and prosperous Region 9.

Through programs that promote learning, preparedness, and innovation, SM City Mindpro remains steadfast in its mission of creating shared value for communities and supporting the continued growth of local businesses that drive regional development.

Discover the Finest Coconut and Chocolate Creations at DTI’s Coco-Choco Fest in SM City Mindpro

ZAMBOANGA CITY, Philippines, 09 July 2026 – A delightful celebration of local flavors has arrived at SM City Mindpro as the Coco-Choco Fest officially opens at the Ground Floor Event Center from July 7 to 13, in partnership with the Department of Trade and Industry (DTI) Region IX.

Bringing together the region's finest coconut and cacao producers, the week-long trade fair shines the spotlight on the ingenuity and craftsmanship of the region’s micro, small, and medium enterprises (MSMEs). The event provides a vibrant platform where homegrown businesses can showcase premium products while connecting with a wider market.

Visitors can indulge in an exciting selection of locally made favorites—from rich, authentic tablea and handcrafted chocolates to refreshing coconut-based beverages, delectable pastries, delicacies, and innovative food products that celebrate the abundance of the Zamboanga Peninsula's coconut and cacao industries.

More than a shopping event, the Coco-Choco Fest reflects SM City Mindpro's continuing commitment to empowering local entrepreneurs and strengthening communities by providing meaningful opportunities for business growth and market exposure. Through its partnership with DTI Region IX, SM continues to champion Filipino craftsmanship and support enterprises that contribute to the region's economic development.

Whether you're searching for the perfect gift, craving a sweet indulgence, or looking to experience the best of local craftsmanship, the Coco-Choco Fest offers a maxed-out experience filled with delicious discoveries and meaningful connections with local entrepreneurs.

Celebrate the exceptional flavors of coconut and chocolate—All For You, only at your most-loved SM City Mindpro!

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You. 

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

All for You Matcha Madness Hits SM City Mindpro

ZAMBOANGA CITY, Philippines, 19^th June 2026 — Matcha lovers, this one's for you! 

From June 17 to 30, your most-loved SM City Mindpro is turning up the green vibes with the Matcha Fair at the Ground Level Activity Area—a two-week celebration dedicated to all things matcha, delicious discoveries, and local creativity.

Whether you're a certified matcha addict, a casual café hopper, or simply looking for your next food obsession, this fair is serving a maxed-out experience packed with flavorful finds, aesthetic treats, and exciting local brands.

Get ready to sip, snack, and shop your way through a curated lineup of homegrown exhibitors.

Picky Brewer – Crafting rich, flavorful beverages for those who take their matcha drinks.

Sunni Sip – Serving refreshing drinks and vibrant matcha blends made for sunny-day cravings.

Amánah Café – Bringing cozy café vibes and handcrafted matcha creations perfect for your next caffeine fix.

Kiki's Patisserie Et Cafe – Home of irresistible pastries and sweet matcha treats that look as good as they taste.

Berry Sam – Adding a fruity twist to the fair with refreshing flavors that perfectly complement the matcha craze.

Create.3Dty – Bringing creativity to life through unique 3D-printed pieces and personalized finds that stand out from the crowd.

Coffee Hour – Your favorite stop for comforting sips and matcha moments worth sharing. 

More than just a food hub, the Matcha Fair is where trending flavors, local entrepreneurs, and unforgettable experiences come together. It's the perfect spot to discover new favorites, support local businesses, and capture those feed-worthy moments.

So gather your matcha besties, bring your camera roll's future content, and get ready to fuel your green tea obsession. Because this season, we're making matcha moments bigger, better, and greener—All For You!

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

SM Supermalls in Zamboanga amplifies Gen Z’s voice at Super Pinoy Vibes

Experience our roots, remixed!

ZAMBOANGA CITY, Philippines, 11^th June 2026 — Filipino culture continues to evolve, and today’s generation is shaping it in exciting new ways.

From the way Gen Z speaks and expresses themselves online to the music they stream, the food they crave, and the trends they proudly own, being “Pinoy” today is all about creativity, connection, and self-expression.

This June, your most-loved SM City Zamboanga and SM City Mindpro bring all of that together through Super Pinoy Vibes, a fresh celebration of modern Filipino identity where culture, community, food, music, and style collide in immersive experiences made for today’s generation.

Whether you’re bonding with your barkada, hunting for your next food obsession, or showing off your own Pinoy vibe online, SM Supermalls is the place to Gala To The Max this Independence Day.

Express your Pinoy vibe

Super Pinoy Vibes goes beyond food, turning your most-loved SM Supermalls into spaces where today’s generation can celebrate Filipino creativity, identity, and community in fresh and exciting ways.

From June 1 to 12, shoppers can explore the Pinoy Vibe Photo Spots and Sari-Sari Bazaar, located at the Lower Ground Level Event Center of SM City Zamboanga and Level 4 Activity Area of SM City Mindpro – where colorful installations, local finds, fashion pieces, accessories, and unique products create the perfect space to show off your own Pinoy style. Whether you’re snapping content for your feed or discovering locally made finds, every corner becomes part of the experience.

Celebrate culture with the community

The celebration officially kicks off with special Flag Raising Ceremony on June 12 at your most-loved SM City Zamboanga, setting the tone for a day filled with Filipino pride and youthful energy.

Feel the energy of modern Pinoy culture

Music lovers can vibe to the sounds of local talent at Pinoy Jam: Viral Ang Tunog, where live performances transform SM City Zamboanga and SM City Mindpro into a celebration of Filipino music, energy, and youth culture, creating a maxed-out experience filled with homegrown talent, community spirit, and Pinoy pride.

This Independence Month, celebrate what makes today’s Filipino generation unique through experiences that feel proudly local, fresh, and uniquely yours. 

Experience modern Filipino culture and make memories only at your most-loved SM Supermalls.

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 About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

DTI–Zamboanga City, SM City Mindpro Unveils Collaborative Design Exhibit Showcasing Yakan Weaving and Local Creativity

The Department of Trade and Industry–Zamboanga City Office (DTI-ZCO) launched its pre-judging design exhibit as part of Hilos de Innovacion Project – an initiative under the Malikhaing Pinoy Program in partnership with the Competitiveness and Innovation Group (CIG). The project strengthens the creative capabilities of local MSMEs, designers, and artisans in the wearables and homestyle sectors, advancing Zamboanga City’s creative economy and cultural pride.

The exhibit, located at the Ground Level Activity Area of SM City Mindpro, is open for public viewing from November 20-21, giving mallgoers and visitors the opportunity to experience the artistry and craftsmanship behind Zamboanga’s evolving creative landscape.

Featuring 21 original design creations, the showcase highlights the collaborative work of seven (7) local designers and masterful Yakan weavers. Each designer produced three (3) ready-to-wear design sets, blending traditional Yakan handwoven textiles with contemporary fashion and product design. The pieces celebrate cultural heritage while championing innovation, showing how tradition can inspire modern expression.

SM City Mindpro Mall Manager Aileen Ann Villa-Enriquez expressed strong support for the initiative, saying, “We are honored to host this remarkable exhibit that not only spotlights the artistry of our local designers and Yakan weavers, but also reinforces SM’s commitment to uplifting cultural creativity in Zamboanga. By opening our space to initiatives like this, we hope to inspire the community and help elevate local talent onto a bigger stage.”

DTI-ZCO and SM invites the public, partners, and design enthusiasts to explore this meaningful collaboration and witness the rich tapestry of culture, creativity, and innovation on display at SM City Mindpro.