AweSM Cebu 2026 Brings Sinulog Spectacle to the Max Across SM Malls

Sinulog season kicks into high gear as AweSM Cebu 2026 takes over SM City Cebu, SM Seaside, and SM J Mall, delivering curated experiences that grow in energy, scale, and excitement as the festivities unfold. Designed for families, foodies, creatives, and fans, the three malls’ celebration transform everyday mall moments into a city-wide Sinulog gala.

At SM City Cebu, the energy reaches full, maxed-out festival mode, where shopping, spectacle, and star power take center stage. Festival enthusiasts can explore Sinulogtopia with Islands Souvenirs from January 3–28 at the Lower Ground of the Main Mall, while the immersive GLOW CITY: Sinulog Centerpiece at the North Wing Atrium sets the visual tone of the festivities from January 8–21. Catch the electric moves of the AweSM Glow Dance Competition on January 17 at the North Wing, and crowd excitement peaks with Coco Martin Live on January 17 at the Lower Ground of the Main Mall and the Kapuso Stars Mall Show on January 18 at the Main Mall.

Meanwhile, SM Seaside City Cebu anchors anticipation through meaningful and distinctly Cebuano experiences. The Sto. Niño Exhibit at the Cube Wing Atrium provides the spiritual heart of Sinulog from January 8–28, while shoppers can check-out the homegrown flavors at Nakakalokal Goes to SM Seaside from January 16–18 at the Mountain Wing Atrium, and the crowd-favorite AweSM Lechon Fest from January 12–18 at the Seaview Wing Atrium. Maxing out the star-studded energy, the Sinulog Kapamilya Caravan rolls into SM Seaside’s concert grounds on January 17, while fur parents also get their moment at AweSM Petstival on January 24 at the Mountain Wing Atrium.

At SM J Mall, the celebration opens on a reflective and artistic note. Vested in Devotion: Cebu’s Fashion in Faith exhibit runs from January 9–31 at The Atrium, Upper Ground, followed by Vested Devotion: Rhythms of Cebu on January 18, and culminating in Vested in Devotion: Runway Edition on January 31, highlighting the movement, music, and meaning behind Cebu’s devotion. Creative tribes can enjoy hands-on experiences through AweSM Mask Painting on January 10 at Kyureto Art Space, Second Level, while shoppers ease into the season with the AweSM Cebu Sale 2026 from January 12–18 at participating stores across SM J Mall, SM City Cebu, and SM Seaside.

The Sinulog spectacle reaches its ultimate high on January 18, as SM City Cebu’s ILLUMINIGHT:  Sinulog Drone & Pyro Show takes centerstage fronting the North Wing expansion building at 7PM, and SM Seaside City Cebu’s AweSM Skypark Grand Pyro Display light up the Cebu skyline at 9PM, delivering a breathtaking, city-wide finale built on maximum experiences that celebrate devotion, creativity, and festivity at its grandest.

About the AweSM Cebu Campaign

Launched in 2019, the AweSM Cebu campaign is SM’s signature celebration of Cebuano culture, creativity, and community, transforming malls into vibrant hubs of entertainment, local artistry, and family-friendly experiences every Sinulog season. Each year, the campaign combines shopping, culture, music, gastronomy, and innovative showcases, positioning SM Supermalls as the ultimate destination for both Cebuanos and visitors seeking immersive Sinulog festivities.  Over the years, AweSM Cebu has become a city-wide tradition that brings the many colors, rhythms, and flavors of the festival together—allowing everyone to experience the spirit of Sinulog under one roof. (SM Supermalls)

Best New Firsts in Cebu: Must-Try Eats You’ll Want to Line Up For

 

This July, treat yourself to feel-good flavors and cozy new spots. Whether you're in the mood for a quick heartwarming bite or a slow, satisfying break, these newly opened stores have the perfect blend of comfort and indulgence waiting for you. Relax, recharge, and savor the moment—only at SM City Cebu.

Mo’ Cookies

Want a sweet snack to brighten your day? Indulge your cookie cravings at SM City Cebu with the latest sweet treats from The Moment Group.

 

This newest go-to spot serves up ooey-gooey, palm-sized favorites in all the flavors you love—from the classic Chocolate Chip to delightful surprises like the South Cotabato Fudge and Nutella Crinkle.

With cookies this good, Mo’ Cookies will definitely have you asking for Mo’!

8Cuts Burgers

What makes the perfect beef patty? Chuck, rib eye, short rib, sirloin, brisket, hanger, flank—perhaps even oxtail. For your discerning palate, 8Cuts Burgers has got you covered!

 

Known for serving up flavors worth remembering, this latest opening from The Moment Group knows exactly what you deserve. With custom-blended patties, satisfy your burger cravings with the juiciest, most flavorful bite made just for you.

And don’t forget 8Cuts’ all-star sides—especially the crowd-favorite Onion Rings, because no burger experience is complete without them.

From sweet snacks and savory fixes, get to enjoy the best of life here in Cebu—only at SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

SM Supermalls #NewEraOfFirsts

At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM. (SM Supermalls)

EMPOWERING WOMENBIZPH TRADE FAIRS AT SM SUPERMALLS

The WOMENBIZ | WOMEN STRONG Trade Fair successfully wrapped up back-to-back legs at SM City Cebu from July 4 to 6 and at SM Megamall from July 8 to 10, bringing together some of the country’s most inspiring women entrepreneurs under one empowering roof.

Empowered and united! DTI Undersecretary Blesila A. Lantayona proudly supporting local weavers from North Luzon

Organized by WomenBizPH in partnership with the Department of Trade and Industry (DTI) and SM Supermalls, the trade fair spotlighted a diverse range of women-led micro, small, and medium enterprises (WMSMEs) offering fashion, crafts, food, and innovative homegrown products. From proudly local delicacies to globally competitive designs, the fair was a celebration of women’s ingenuity, resilience, and contribution to nation-building through enterprise.

WomenBizPH organizers, pose for a group photo at the grand opening of the Women Strong Trade Fair in SM Cebu.

More than just a bazaar, the event served as a vibrant venue for capacity-building and collaboration. Daily knowledge-sharing sessions were held, where guest speakers — including industry leaders, government officials, and successful entrepreneurs — shared insights on market access, trade opportunities, and digitalization strategies for WMSMEs.

Healthy never looked (or tasted) this good! Coco chips, banana chips, and chocolate crunch made of coconut are guilt-free, all-natural snacks straight from women-led food ventures.

The Women Strong Network, an initiative formed by WomenBizPH in collaboration with DTI, has grown to a robust community of 600+ members since its founding in 2021. The network continues to serve as a platform for building business resilience, fostering innovation, and creating access to markets for women entrepreneurs across the country.

Self-care the Cebuana way! Artisanal soaps and body butters infused with local ingredients offer a naturally nourishing treat — lovingly made by women for women.

At both SM Cebu and SM Megamall, Best in Sales and Best in Booth Design awards were handed out during the Capstone Ceremonies — with winners receiving tools to help digitize their operations, including brand-new laptops.

Women-led enterprises proudly showcased their local products at the Women Strong Trade Fair held at the Fashion Hall of SM Megamall.

The success of this two-leg hybrid trade fair reinforces the role of public-private partnerships in pushing the women entrepreneurship agenda forward. SM Supermalls, as a committed venue partner, continues to advocate for inclusive economic participation by providing platforms where MSMEs — especially women-owned enterprises — can shine.

As WomenBizPH Chairperson Mylene Abiva aptly said, “Empowered women empower women. And when women come together to support one another in business, innovation and impact follow.”

About SM Supermalls MSMEs

Celebrating 40 Super Years of Evolving With Every You, SM Supermalls—one of Southeast Asia’s largest mall developers—continues to champion Filipino entrepreneurship by providing vibrant spaces and meaningful support for MSMEs across its 88 malls in the Philippines. For four decades, SM has grown hand in hand with local businesses—empowering pioneers, nurturing new ventures, and building resilient communities through inclusive programs that spotlight homegrown talent, innovation, and the Filipino spirit of enterprise. Visit msme.smsupermalls.com to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don't miss this opportunity to grow your business with SM Supermalls today. (SM Supermalls)