New on the Menu: This Month's Eats in Visayas at SM Supermalls

Your monthly food plans just got an upgrade! 🤤 From Iloilo to Cebu, SM Supermalls is welcoming three dining names that give you one less reason to reply 'any!' in the group chat. 

This month's lineup covers every kind of craving: bold Tex-Mex favorites, Filipino dishes built for sharing, and Japanese hamburg steaks served fresh off the grill. 

Whether you're planning a celebration, a quick catch-up, or a dinner that breaks the routine, here are three new tables worth checking out at SM Supermalls!

• Chili's  

Bring a big appetite and the whole barkada! Chili's is opening this September at SM City Iloilo, bringing its signature burgers, sizzling fajitas, ribs, and handcrafted drinks. Marking the brand's first branch in the region, it's an easy pick for family celebrations, casual dinners, or any day that calls for bold flavors and shareable plates.

• George & Onnie's 

Family recipes take center stage at George & Onnie's, opening soon at SM City Cebu. Its first branch in the Visayas brings modern Filipino comfort food made for sharing, perfect for long lunches, family gatherings, and those days when only a hearty, familiar meal will do.

• Niku Niku Oh!! Kome 

Ready for dinner with a little more sizzle? Niku Niku Oh!! Kome is coming to SM City Cebu for its first location in VisMin! Known for freshly made Japanese beef hamburg steaks grilled in front of diners and paired with Japanese rice, it turns comfort food into an experience you can customize with every bite. Come for the aroma, stay for the satisfying plate, and bring the friend who's always first to suggest Japanese food! 👀

One mall run, three ways to update your food plans! Go for Tex-Mex favorites in Iloilo, settle into Filipino comfort food in Cebu, or make room for a Japanese hamburg steak experience making its VisMin debut. 

Whichever table matches the mood, this month at SM Supermalls Visayas brings more reasons to gather, celebrate, and try something worth talking about. That's MY SM, always intentional with you! 💙

Check out these latest openings and see what's new at SM Supermalls. Follow @smsupermalls on social media or visit www.smsupermalls.com for updates.

Strong performance, stronger trust: SM Supermalls evolves for the next generation of customers

SM Supermalls President Steven Tan speaks at the My SM Business Media Roundtable, highlighting SM’s strong 2026 performance and its continued drive to create more meaningful experiences for shoppers and communities.  

CEBU, Philippines, 9th September 2026 - SM Supermalls continues to build momentum in 2026 as it responds to the evolving needs of Filipino communities, posting record revenues of P41.8 billion in the first half of the year, an 8% increase from P38.6 billion during the same period last year. The strong performance was supported by higher leasable space and tenant sign-ups, as well as steady shopper visits. Total gross leasable area grew 3% to 5.1 million square meters from 5.0 million square meters, while the number of tenants increased 4% to 23,174 from 22,192. Average daily foot traffic remained steady at 3.7 million, underscoring the enduring appeal of SM’s malls as destinations for shopping, dining, entertainment, leisure, and community experiences.

Signature offerings from Din Tai Fung and Wolfgang’s Steakhouse highlight the diverse dining experiences now available at SM City Cebu, giving shoppers access to globally recognized culinary names closer to home. 

In Cebu, this growth story comes to life through the evolving offerings of its most-loved SM malls—SM City Cebu, SM Seaside City Cebu, and SM J Mall. Recognizing that customers increasingly seek diverse experiences beyond traditional retail, SM has enhanced its spaces with sports, leisure, entertainment, and other lifestyle offerings, and has introduced first-in-the-Visayas brands and concepts that further elevate Cebu’s retail and dining landscape. Among these are Wolfgang’s Steakhouse, Din Tai Fung, Manam, 8Cuts Burgers, Ooma, Mo’ Cookies, Hoshino Coffee, Ramen Nagi, Love, Bonito, Bath & Body Works, and Victoria’s Secret, giving Cebuanos and visitors access to sought-after names without having to leave the region. These additions, alongside SM’s growing mix of experiences, further strengthen its commitment to creating destinations that reflect Cebu's evolving tastes and lifestyles, reinforcing that SM is for Cebu.

15,500 runners came together for the SM2SM Run 2026, reflecting SM’s continued commitment to promoting active, healthy lifestyles across communities. 

Nationwide, SM added 41 pickleball courts during the first half of the year, bringing its total to 102 courts across 32 properties. In Cebu, initiatives such as the SM2SM Run further demonstrate SM’s commitment to active and healthy lifestyles, bringing communities together through movement, camaraderie, and shared experiences. This is complemented by a growing calendar of sports, wellness, and creative activities hosted at SM malls, including the Cebu Marathon, Singlife Cebu International Marathon, the East Asia Super League (EASL) 2026-2027 season, and the FIBA Women’s Asia Cup next year. These activities bring together athletes, enthusiasts, families, students, and spectators, reinforcing SM’s role as a venue for sports, creativity, and community engagement while complementing Cebu’s growing tourism appeal.

Driving toward a more sustainable future, SM Supermalls in Cebu provide free EV charging as part of SM’s nationwide rollout of EV Charging Stations across all 90 malls. 

“Our growth reflects the enduring trust of our tenants and shoppers. Despite macroeconomic headwinds, they continue to find value in the variety of our offerings and the strong sense of community in our malls,” said SM Supermalls President Steven Tan. “This gives us confidence to keep investing in spaces and experiences that respond to their changing needs.” This customer-defined approach is also evident in SM’s sustainability and community initiatives. From 100 MWp of solar power generated through mall rooftop solar PV systems, SM increased its capacity to 122 MWp, with further expansion planned through the end of the year. SM also reached 100% coverage for free EV Charging Stations across all 90 malls, with 203 EV charging stations nationwide.

In recognition of its sustained innovation and customer-centric vision, SM Supermalls was named the Philippines’ Strongest Brand for the second consecutive year by Brand Finance, scoring 95.3 out of 100 on the Brand Strength Index and retaining its AAA+ rating in the Philippines 50 2026 report.

SM’s transformation journey also supports its broader My SM platform, its five-year initiative to evolve malls to meet the changing needs, lifestyles, and aspirations of Filipino communities. “Our growth plan for the rest of 2026 and beyond is to continue evolving for our customers. SM will continue building business momentum by introducing exciting new brands, cinema and entertainment acts, and leisure offerings to sustain market interest. With the upcoming opening of our 91st mall, SM Nuvali, we are expanding our business footprint in the emerging growth corridor of South Luzon and Calabarzon with an innovative upscale mall concept never experienced in the Philippine market before,” said Tan.

For Cebu, SM continues to create destinations that contribute to the province’s dynamic lifestyle and tourism ecosystem, offering more ways for people to shop, dine, play, connect, and experience all that Cebu has to offer. Through the My SM campaign, SM in Cebu brings together relevant and meaningful experiences across retail, dining, sports, entertainment, recreation, and community activities—reflecting how people live, travel, and spend time today. As Cebu welcomes more visitors and communities find new ways to connect and enjoy, SM remains committed to making every visit a maxed-out experience, with more ways to discover, dine, play, shop, and celebrate Cebu.

SM City Cebu: Growing With Cebu Through 30 Years of Progress and Transformation

Growing With Cebu: How SM City Cebu Continues to Drive Everyday Progress  

SM City Cebu stands as a longtime landmark in the city, continuing to evolve alongside Cebu’s growth while serving as a dynamic destination for shopping, dining, leisure, business, and community experiences.

CEBU, Philippines, 4th September 2026 - At the heart of Cebu’s urban life, SM City Cebu has grown alongside the city it has served for more than three decades. More than a pioneering shopping center, it has evolved into the face of modern Cebu—a landmark that reflects the city’s growth, changing aspirations, and dynamic way of life. Since opening in November 1993 as SM’s first mall outside Metro Manila, with a gross floor area of 158,432.51 sqm on a 19.7-hectare property, SM City Cebu has been part of Cebu’s transformation into a thriving center for business, tourism, culture, education, and modern living, growing alongside the aspirations of generations of Cebuanos. Through strategic expansion and redevelopment over the years, the mall has grown to a gross floor area of 377,967.12 sqm, with 414 long-term and 160 short-term tenants. It has continually transformed its spaces, facilities, retail mix, and experiences to meet the community's changing needs and keep pace with Cebu’s rapid growth. 

From welcoming first-of-its-kind brands in Cebu and expanding dining, leisure, lifestyle, and entertainment offerings to creating spaces for businesses, entrepreneurs, workers, talents, and organizations, the mall has helped shape the everyday experiences of a changing city. Today, SM City Cebu continues to move forward through further expansion and redevelopment, strengthening its position as Cebu’s most-loved mall.

SM City Cebu’s North Wing Atrium has grown into a vibrant hub where Cebuanos come together while enjoying the mall’s evolving retail, dining, and lifestyle offerings.

When SM City Cebu opened its doors in 1993, it ushered in a new era of modern retail and leisure in Cebu, bringing shopping, dining, entertainment, and services together in one destination. Its growth continued with the opening of the North Wing in 2007, which added new retail, dining, lifestyle, and parking spaces and expanded the mall’s reach to a wider, more diverse market. As Cebu developed, SM City Cebu also became a platform for major events, local talent, entrepreneurs, organizations, and community activities, becoming part of everyday life and attracting 200,000 in daily foot traffic. Its evolution took place alongside SM’s broader expansion in Cebu, delivering a maxed-out experience, including the openings of SM City Consolacion, SM Seaside City Cebu, and SM J Mall, reinforcing Cebu’s position as a major regional lifestyle and commercial hub. 

For years, SM City Cebu has opened its doors to local entrepreneurs, helping MSMEs with spaces and opportunities to grow, connect with customers, and bring their products and ideas to a wider community. 

Beyond commerce, SM City Cebu has contributed to the city’s economic activity by generating employment and supporting a wider ecosystem of tenants, suppliers, service providers, contractors, entrepreneurs, and other businesses. Its spaces have provided opportunities for local enterprises, artists, performers, and organizations to reach wider audiences, while its partnerships and initiatives have contributed to the community and the surrounding urban environment. From entertainment shows and seasonal celebrations to cultural activities, community programs, and memorable gatherings, the mall has become a familiar venue for connection and shared experiences. The mall also introduced the first IMAX Theatre in the Visayas & Mindanao. Through changing consumer lifestyles, SM City Cebu continued to adapt, reinforcing its role as a resilient and trusted part of Cebu’s urban landscape. 

The mall is now entering another significant chapter through its ongoing redevelopment, transforming it into a more integrated urban destination. Currently, SM City Cebu has expanded its retail and dining spaces, outdoor and al fresco areas, covered parking that can accommodate up to 3,680 vehicles & motorcycles, gardens, a modern chapel, the National University Cebu campus, and soon-to-open new office spaces in the tower building with 72,147.02 sqm of leasable space. National University Cebu opened in 2025, bringing new educational opportunities closer to the heart of the city, while the planned office expansion is set to add more leasable space, further strengthening Cebu’s business ecosystem. The mall also provides a convenient public transport terminal, allowing shoppers, workers, students, and visitors to seamlessly connect to various parts of the city through readily accessible public transportation, with the North Bus Terminal serving over 2000 passengers daily, while the nearby 400-room Radisson Blu Hotel Cebu further complements the destination’s growing mix of retail, business, education, hospitality, and lifestyle offerings. Enhanced by new dining concepts, globally recognized brands, innovative attractions, and evolving lifestyle experiences, these developments demonstrate how SM City Cebu continues to provide a maxed-out experience that goes beyond traditional shopping.

SM City Cebu’s Chapel of Our Lady of the Most Holy Rosary offers a serene space for prayer and reflection, reflecting the mall’s commitment to nurturing faith, community, and meaningful experiences alongside its evolving lifestyle offerings. 

After more than 30 years, SM City Cebu’s story is ultimately a story of growing with Cebu. From its pioneering opening in 1993 and the Northwing expansion in 2007 to its ongoing transformation today, the mall has consistently adapted to the way Cebuanos shop, work, dine, learn, celebrate, and spend their leisure time. Its most-loved brands, new experiences, community initiatives, economic contributions, and emerging retail, education, and business spaces continue to make it relevant to succeeding generations. As Cebu moves toward an even more vibrant future, SM City Cebu remains committed to innovation, community, and connection—continuing to grow for Cebu, with Cebu, and with the generations that will shape the city’s future. As the face of modern Cebu, your most loved mall, SM City Cebu, looks ahead to more opportunities to evolve, create meaningful experiences, and contribute to the city’s continued growth. And with more exciting developments on the horizon, there is still so much more to come as SM City Cebu continues to shape what’s next. 

Transforming Spaces into Destinations: How SM Drives Cebu Forward

 

SM City Cebu continues to serve as a cornerstone of Cebu's commercial landscape, bringing together retail, dining, entertainment, and quality education through National University Cebu in one integrated destination. 

CEBU, Philippines, 3rd August 2026 - As Cebu continues to emerge as one of the country's strongest engines of economic growth, SM is reinforcing the province's momentum by creating integrated destinations that go beyond retail. Through developments that seamlessly connect shopping, lifestyle, entertainment, tourism, hospitality, and education, SM is delivering a maxed-out experience where people can shop, dine, learn, stay, and be entertained in one destination. Beyond creating places to visit, these integrated developments attract investment, create jobs, support local businesses, and enhance overall quality of life, demonstrating how thoughtfully planned spaces can be powerful catalysts for regional progress.

From shopping and dining to everyday moments with family and friends, SM Supermalls bring together diverse experiences that enrich communities and create destinations for every lifestyle. 

At the core of this transformation are SM's most-loved malls, each strategically located to serve thriving communities and economic centers. SM City Cebu remains a cornerstone of the city's commercial landscape, further strengthened by the presence of National University Cebu, where education, retail, and community life converge in one vibrant destination. In Mandaue City, SM J Mall stands at the heart of the city's flourishing business district along A.S. Fortuna Street, placing it within one of Metro Cebu's fastest-growing commercial corridors. Its strategic location makes it a convenient lifestyle destination for professionals, residents, entrepreneurs, and visitors, complemented by its distinctive dining concepts, modern retail offerings, and inviting public spaces. Meanwhile, SM Seaside City Cebu continues to elevate the waterfront destination experience by offering a dynamic mix of premier shopping, diverse dining, world-class attractions such as Cebu Ocean Park, Cebu Fun Park, and Thirsty Pickle, expansive open spaces, the Chapel of San Pedro Calungsod, and more exciting developments in the pipeline. More than a mall, it is a thriving lifestyle destination where recreation, relaxation, entertainment, and everyday moments converge in a single setting.

The NU Cebu lobby offers a warm and modern welcome to students, faculty, and visitors alike. Designed as the campus' primary reception space, it reflects the university's commitment to providing an inspiring and conducive learning environment while serving as the gateway to one of Cebu's newest educational landmarks within the SM integrated development. 

SM is likewise positioning Cebu as a premier destination for entertainment, tourism, and business events through its expanding integrated developments. The SM Seaside Cebu Arena is ushering in a new era for the region by attracting world-class concerts, sporting events, and international productions, reinforcing Cebu's status as a leading events destination in the Visayas. Complementing this is the upcoming SMX Convention Center at the South Road Properties, which will further strengthen the province's Meetings, Incentives, Conferences, and Exhibitions (MICE) industry, while the dual-branded Park Inn by Radisson and Radisson Hotel Cebu will provide quality accommodations for business and leisure travelers. Together, these interconnected developments create a seamless destination where visitors can stay, meet, shop, dine, and enjoy world-class entertainment, all within one thriving district.

OPM band IV of Spades delivers an electrifying performance at the SM Seaside Cebu Arena on July 18, 2026, reflecting SM's commitment to bringing world-class entertainment closer to Cebuanos and visitors alike. 

SM's integrated developments reflect a long-term commitment to helping Cebu realize its full potential. By bringing together retail, lifestyle, entertainment, tourism, and education within a connected ecosystem, SM continues to strengthen the province's competitive advantage while supporting inclusive and sustainable growth. More than transforming spaces, SM is creating destinations where opportunities flourish, communities thrive, and every visit becomes a maxed-out experience. Through this multi-sector destination advantage, SM continues to drive Cebu forward—building not only today's destinations but also thriving communities for generations to come.

Beyond Shopping: SM Redefines Cebu’s Lifestyle Landscape with New Experiences and Opportunities

Standing proudly along Cebu City's South Road Properties, SM Seaside City welcomes millions with its iconic architecture, world-class experiences, and vibrant spaces where shopping, dining, entertainment, and community come together. 

CEBU, Philippines, 26th June 2026 - As Cebu continues to strengthen its position as one of the country's leading economic and tourism hubs, SM Supermalls is playing a vital role in shaping the region's growth through innovative destinations, elevated experiences, and strategic investments. Through the combined strengths of SM City Cebu, SM Seaside City Cebu, and SM J Mall, SM continues to create spaces that support commerce, tourism, lifestyle, education, and community development while enriching the everyday lives of Cebuanos.

For decades, SM City Cebu has remained at the heart of Cebu's urban growth, serving as a trusted destination where generations of Cebuanos gather, shop, dine, learn, and celebrate life's milestones. As one of the city's most established landmarks, the mall continues to evolve with developments that reinforce its role as a catalyst for economic and community growth.

A major milestone in this transformation is the North Wing expansion, which has elevated SM City Cebu into an even more dynamic lifestyle destination. The expansion is home to a growing collection of first-in-Cebu retail and dining concepts, giving Cebuanos access to new brands and experiences previously unavailable in the region. These additions continue to strengthen Cebu's retail landscape while attracting shoppers and visitors from across the Visayas.

Beyond retail, SM City Cebu has also become a center for education, faith, and future-ready opportunities. Located within the mall is the Chapel of Our Lady of the Most Holy Rosary, providing shoppers, employees, students, and nearby communities a convenient space for worship and reflection amidst the city's bustling urban environment. The presence of National University further expands the mall's role in community development by making quality education more accessible to Cebuano students and helping prepare the next generation of professionals and leaders.

Standing proudly at SM City Cebu, NU Cebu brings world-class education closer to the next generation of innovators and leaders.

The growth story continues with the upcoming multi-use office tower, which is expected to generate employment opportunities and attract new investments into the city. These developments showcase how SM City Cebu has evolved beyond a traditional shopping center into a fully integrated urban destination that supports multiple aspects of Cebuano life, from commerce and education to faith, employment, and community building.

Further strengthening Cebu's destination appeal is SM Seaside City Cebu, a premier lifestyle and entertainment destination that continues to redefine how people experience the city. Home to world-class attractions, expansive leisure spaces, and some of Cebu's most exciting dining and retail concepts, SM Seaside has become a must-visit destination for locals and tourists alike.

The growing portfolio of attractions—including Cebu Ocean Park, Cebu Fun Park, and Thirsty Pickle has expanded Cebu's tourism offerings beyond traditional destinations. These experiences not only draw visitors from across the region but also contribute to local economic activity by supporting jobs, businesses, and tourism-related enterprises.

Thirsty Pickle brings the fast-growing sport of pickleball to Cebu, expanding Seaside Central's recreational and lifestyle offerings. 

SM Seaside's influence is set to grow even further with the opening of the SM Seaside Arena, a landmark development that will position Cebu as a premier destination for concerts, conventions, sporting events, and large-scale entertainment productions. 

Together with future developments within the South Coast City estate, including convention, hospitality, and mixed-use components, the arena reinforces Cebu's emergence as a leading events and tourism hub in the Philippines.

The upcoming SM Seaside Cebu Arena and SMX Convention Center Seaside Cebu are set to strengthen Cebu’s position as a premier destination for major events, conventions, and entertainment. 

Complementing these developments is SM J Mall, a fresh lifestyle destination that reflects the changing aspirations of modern Cebuanos. Strategically located in Mandaue City, the mall has introduced a distinctive experience centered on contemporary retail, entertainment, and Japanese-inspired lifestyle concepts, offering visitors new ways to shop, dine, and connect.

Among its standout attractions is Izakaya Terrace, a unique dining destination that combines authentic Japanese flavors with a vibrant social atmosphere. Together with its growing mix of retail, dining, and leisure offerings, SM J Mall continues to appeal to urban professionals and lifestyle seekers looking for fresh, contemporary, and curated experiences. 

Guests enjoy the vibrant atmosphere at the Izakaya Terrace in SM J Mall, one of the mall’s dining destinations that brings together good food, social experiences, and community connections. 

These three SM Supermalls in Cebu form a powerful destination network that serves diverse communities while helping create a more connected and dynamic Cebu. Each destination brings unique strengths—whether through education and business, tourism and entertainment, or lifestyle and innovation—yet together, they create a comprehensive ecosystem that supports Cebu’s continued growth and progress.

“At SM, we believe that our role goes beyond creating destinations. We build spaces where people can connect, opportunities can grow, and communities can thrive. Cebu’s potential is inspiring, and we remain committed to supporting its journey through meaningful experiences, responsible development, and investments that create lasting value,” said an SM executive. 

As Cebu continues to attract more visitors, businesses, and investments, SM remains committed to creating destinations that generate opportunities, strengthen communities, and contribute to long-term regional development. Through its expanding portfolio of experiences and developments, SM continues to transform the way people live, work, learn, and play—while helping shape a stronger and more competitive future for Cebu.

Anchoring these efforts is SM’s commitment to sustainability, integrating responsible development, environmental stewardship, and community-building initiatives across its destinations. Through continued investments and responsible growth, SM champions a future where economic progress, meaningful experiences, and sustainability converge to create a lasting impact for generations to come. 

SM Cebu Malls Celebrate 128th Philippine Independence Day

SM Malls in Cebu joined the nation in commemorating the 128th Philippine Independence Day through simultaneous flag-raising ceremonies and a lineup of activities that celebrated Filipino pride, heritage, community spirit, and the joy of making the most of the holiday through exciting maxed-out experiences at your most-loved SM Supermalls. 

The day began with flag-raising ceremonies attended by SM employees, mall partners, local government officials, and members of the country's friendly forces. At SM J Mall, the ceremony was graced by Mandaue City Councilors Hon. Carlo Pontico Fortuna and Hon. Raul Cabahug V, while at SM City Consolacion, Consolacion Mayor Hon. Teresa Alegado and Vice Mayor Joannes Alegado joined the celebration. Meanwhile, personnel from the Bureau of Jail Management and Penology (BJMP), Bureau of Fire Protection (BFP), Philippine Air Force, Philippine Navy, Philippine Coast Guard, and Philippine Army participated in the ceremonies at SM Seaside City Cebu and SM City Cebu. As the Philippine flag was raised and the national anthem resonated across participating malls, attendees reflected on the sacrifices of the nation's heroes and the enduring values of freedom, unity, and patriotism.

Beyond the ceremonies, SM Malls in Cebu transformed the Independence Day celebration into a meaningful community experience through various activities that highlighted opportunities for Filipinos and showcased local talent.

At SM Seaside City Cebu, job seekers were connected to employment opportunities through the Kalayaan Job Fair, organized in partnership with the Department of Labor and Employment (DOLE). The initiative brought together employers from various industries, supporting the shared goal of empowering Filipinos through meaningful work and livelihood opportunities.

The malls also featured performances, cultural presentations, and community-driven activities that highlighted Filipino creativity and talent, creating spaces where families and shoppers could celebrate the occasion together.

Through these celebrations, SM Supermalls reaffirmed its commitment to fostering community engagement while honoring the country's rich history and cultural identity. More than a commemoration of a historic milestone, the activities served as a reminder of the resilience, strength, and collective aspirations of the Filipino people.

SM City Cebu Launches Immersive VR Racket Sports Experience at XP Arena in North Wing Atrium

SM City Cebu is taking interactive entertainment to the next level with the launch of an immersive Virtual Reality (VR) racket sports experience at the North Wing Atrium. Designed for active achievers, gamers, and tech enthusiasts, the attraction transforms the space into a futuristic playground called the XP Arena, where real-world movements directly control the action in a fully digital environment.

Blending sports and extended reality technology, the XP Arena lets players experience high-energy matches of pickleball, badminton, and tennis—no physical court required. Every swing, serve, and rally is tracked in real time, challenging players to test their speed, precision, and stamina in a dynamic virtual setting.

Whether you’re aiming for leaderboard rankings or simply looking for a fun and unique activity, the experience delivers an exciting mix of fitness and gaming that feels both physical and futuristic.

This initiative is part of SM’s Active Hub, a lifestyle program that encourages movement, wellness, and recreation by turning mall spaces into interactive activity zones. It aims to make sports and fitness more accessible and engaging for everyone.

The XP Arena VR experience is open to the public at SM City Cebu’s North Wing Atrium until May 31. Don’t miss the chance to step into the future of sports entertainment—where every move brings you closer to next-level play.

AweSM Cebu 2026 Brings Sinulog Spectacle to the Max Across SM Malls

Sinulog season kicks into high gear as AweSM Cebu 2026 takes over SM City Cebu, SM Seaside, and SM J Mall, delivering curated experiences that grow in energy, scale, and excitement as the festivities unfold. Designed for families, foodies, creatives, and fans, the three malls’ celebration transform everyday mall moments into a city-wide Sinulog gala.

At SM City Cebu, the energy reaches full, maxed-out festival mode, where shopping, spectacle, and star power take center stage. Festival enthusiasts can explore Sinulogtopia with Islands Souvenirs from January 3–28 at the Lower Ground of the Main Mall, while the immersive GLOW CITY: Sinulog Centerpiece at the North Wing Atrium sets the visual tone of the festivities from January 8–21. Catch the electric moves of the AweSM Glow Dance Competition on January 17 at the North Wing, and crowd excitement peaks with Coco Martin Live on January 17 at the Lower Ground of the Main Mall and the Kapuso Stars Mall Show on January 18 at the Main Mall.

Meanwhile, SM Seaside City Cebu anchors anticipation through meaningful and distinctly Cebuano experiences. The Sto. Niño Exhibit at the Cube Wing Atrium provides the spiritual heart of Sinulog from January 8–28, while shoppers can check-out the homegrown flavors at Nakakalokal Goes to SM Seaside from January 16–18 at the Mountain Wing Atrium, and the crowd-favorite AweSM Lechon Fest from January 12–18 at the Seaview Wing Atrium. Maxing out the star-studded energy, the Sinulog Kapamilya Caravan rolls into SM Seaside’s concert grounds on January 17, while fur parents also get their moment at AweSM Petstival on January 24 at the Mountain Wing Atrium.

At SM J Mall, the celebration opens on a reflective and artistic note. Vested in Devotion: Cebu’s Fashion in Faith exhibit runs from January 9–31 at The Atrium, Upper Ground, followed by Vested Devotion: Rhythms of Cebu on January 18, and culminating in Vested in Devotion: Runway Edition on January 31, highlighting the movement, music, and meaning behind Cebu’s devotion. Creative tribes can enjoy hands-on experiences through AweSM Mask Painting on January 10 at Kyureto Art Space, Second Level, while shoppers ease into the season with the AweSM Cebu Sale 2026 from January 12–18 at participating stores across SM J Mall, SM City Cebu, and SM Seaside.

The Sinulog spectacle reaches its ultimate high on January 18, as SM City Cebu’s ILLUMINIGHT:  Sinulog Drone & Pyro Show takes centerstage fronting the North Wing expansion building at 7PM, and SM Seaside City Cebu’s AweSM Skypark Grand Pyro Display light up the Cebu skyline at 9PM, delivering a breathtaking, city-wide finale built on maximum experiences that celebrate devotion, creativity, and festivity at its grandest.

About the AweSM Cebu Campaign

Launched in 2019, the AweSM Cebu campaign is SM’s signature celebration of Cebuano culture, creativity, and community, transforming malls into vibrant hubs of entertainment, local artistry, and family-friendly experiences every Sinulog season. Each year, the campaign combines shopping, culture, music, gastronomy, and innovative showcases, positioning SM Supermalls as the ultimate destination for both Cebuanos and visitors seeking immersive Sinulog festivities.  Over the years, AweSM Cebu has become a city-wide tradition that brings the many colors, rhythms, and flavors of the festival together—allowing everyone to experience the spirit of Sinulog under one roof. (SM Supermalls)

Best New Firsts in Cebu: Must-Try Eats You’ll Want to Line Up For

 

This July, treat yourself to feel-good flavors and cozy new spots. Whether you're in the mood for a quick heartwarming bite or a slow, satisfying break, these newly opened stores have the perfect blend of comfort and indulgence waiting for you. Relax, recharge, and savor the moment—only at SM City Cebu.

Mo’ Cookies

Want a sweet snack to brighten your day? Indulge your cookie cravings at SM City Cebu with the latest sweet treats from The Moment Group.

 

This newest go-to spot serves up ooey-gooey, palm-sized favorites in all the flavors you love—from the classic Chocolate Chip to delightful surprises like the South Cotabato Fudge and Nutella Crinkle.

With cookies this good, Mo’ Cookies will definitely have you asking for Mo’!

8Cuts Burgers

What makes the perfect beef patty? Chuck, rib eye, short rib, sirloin, brisket, hanger, flank—perhaps even oxtail. For your discerning palate, 8Cuts Burgers has got you covered!

 

Known for serving up flavors worth remembering, this latest opening from The Moment Group knows exactly what you deserve. With custom-blended patties, satisfy your burger cravings with the juiciest, most flavorful bite made just for you.

And don’t forget 8Cuts’ all-star sides—especially the crowd-favorite Onion Rings, because no burger experience is complete without them.

From sweet snacks and savory fixes, get to enjoy the best of life here in Cebu—only at SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

SM Supermalls #NewEraOfFirsts

At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM. (SM Supermalls)