AweSM Cebu 2026 Brings Sinulog Spectacle to the Max Across SM Malls

Sinulog season kicks into high gear as AweSM Cebu 2026 takes over SM City Cebu, SM Seaside, and SM J Mall, delivering curated experiences that grow in energy, scale, and excitement as the festivities unfold. Designed for families, foodies, creatives, and fans, the three malls’ celebration transform everyday mall moments into a city-wide Sinulog gala.

At SM City Cebu, the energy reaches full, maxed-out festival mode, where shopping, spectacle, and star power take center stage. Festival enthusiasts can explore Sinulogtopia with Islands Souvenirs from January 3–28 at the Lower Ground of the Main Mall, while the immersive GLOW CITY: Sinulog Centerpiece at the North Wing Atrium sets the visual tone of the festivities from January 8–21. Catch the electric moves of the AweSM Glow Dance Competition on January 17 at the North Wing, and crowd excitement peaks with Coco Martin Live on January 17 at the Lower Ground of the Main Mall and the Kapuso Stars Mall Show on January 18 at the Main Mall.

Meanwhile, SM Seaside City Cebu anchors anticipation through meaningful and distinctly Cebuano experiences. The Sto. Niño Exhibit at the Cube Wing Atrium provides the spiritual heart of Sinulog from January 8–28, while shoppers can check-out the homegrown flavors at Nakakalokal Goes to SM Seaside from January 16–18 at the Mountain Wing Atrium, and the crowd-favorite AweSM Lechon Fest from January 12–18 at the Seaview Wing Atrium. Maxing out the star-studded energy, the Sinulog Kapamilya Caravan rolls into SM Seaside’s concert grounds on January 17, while fur parents also get their moment at AweSM Petstival on January 24 at the Mountain Wing Atrium.

At SM J Mall, the celebration opens on a reflective and artistic note. Vested in Devotion: Cebu’s Fashion in Faith exhibit runs from January 9–31 at The Atrium, Upper Ground, followed by Vested Devotion: Rhythms of Cebu on January 18, and culminating in Vested in Devotion: Runway Edition on January 31, highlighting the movement, music, and meaning behind Cebu’s devotion. Creative tribes can enjoy hands-on experiences through AweSM Mask Painting on January 10 at Kyureto Art Space, Second Level, while shoppers ease into the season with the AweSM Cebu Sale 2026 from January 12–18 at participating stores across SM J Mall, SM City Cebu, and SM Seaside.

The Sinulog spectacle reaches its ultimate high on January 18, as SM City Cebu’s ILLUMINIGHT:  Sinulog Drone & Pyro Show takes centerstage fronting the North Wing expansion building at 7PM, and SM Seaside City Cebu’s AweSM Skypark Grand Pyro Display light up the Cebu skyline at 9PM, delivering a breathtaking, city-wide finale built on maximum experiences that celebrate devotion, creativity, and festivity at its grandest.

About the AweSM Cebu Campaign

Launched in 2019, the AweSM Cebu campaign is SM’s signature celebration of Cebuano culture, creativity, and community, transforming malls into vibrant hubs of entertainment, local artistry, and family-friendly experiences every Sinulog season. Each year, the campaign combines shopping, culture, music, gastronomy, and innovative showcases, positioning SM Supermalls as the ultimate destination for both Cebuanos and visitors seeking immersive Sinulog festivities.  Over the years, AweSM Cebu has become a city-wide tradition that brings the many colors, rhythms, and flavors of the festival together—allowing everyone to experience the spirit of Sinulog under one roof. (SM Supermalls)

Meet Stevie, Lala, Mon, and Fin this Holiday Season at SM Malls

Meet Stevie, Lala, Mon, and Fin—your new larger-than-life friends who are set to add excitement and joy to every visit. Whether you're snapping memorable Instagram or TikTok moments or simply enjoying the vibrant atmosphere, these playful buddies are here to make your time at SM Malls truly special.

Already THE go-to for shopping and dining, SM Supermalls is turning up the holiday excitement with some fun new companions ready to greet you with festive smiles.

Meet the SM Giant Squad—the newest group in town here to make sure your holiday season is more joyful than ever! With the Metro Manila squad, squad already spreading cheer, it’s now time to introduce your new holiday buddies from the Visayas and Mindanao regions. Get ready to #GetHypedAtSM and celebrate the season with the entire Giant Squad!

Have a PAWntastic day at SM Seaside City with Stevie the Giant Doggie

This giant canine, Stevie, warmly welcomes you to the Queen City of the South, where the lush natural attractions are as captivating as his plush green fur. But Stevie’s charm doesn’t end there—he’s here to invite you to explore SM Seaside City, the largest mall in Cebu. With over 700 stores filling its vast retail space, there’s no shortage of things to do and discover.

As the mall’s resident guardian, Stevie will be your guide to everything SM Seaside City has to offer. Let him lead you through an array of amazing restaurants where you can savor flavors from around the globe. With its unbeatable mix of retail, dining, and experiential attractions, SM Seaside City in the Visayas is a must-visit—so don’t forget to stop by and say hello to Stevie!

Travel through Davao in Style with Lala the Traveler

When you visit SM Lanang in Davao City, get ready to meet Lala, the fabulous feline with undeniable main character energy. With her stunning red mane, sparkling black sunglasses, and fluttering scarf, she’s impossible to miss!

But don’t let Lala’s sophisticated appearance fool you—she’s all about having a good time and making sure you do too! This larger-than-life kitty, with her trusty trolley, is ready to lead you through a world of exciting experiences at the mall. Let Lala, the expert feline traveler, guide you through the vibrant shopping avenues and delectable dining spots of SM Lanang, offering you a true taste of Davao City from a local’s perspective.

Have a Super Happy Time with Super Mon

Not too far from Lala the Traveller, another SM giant is waiting to brighten your day! At SM City Davao, don’t miss the chance to meet Super Mon and his fun-loving squad. Super Mon, a giant monkey with a golden heart and an equally golden fur, is sure to bring a smile to your face and fill your day with excitement.

From shopping the latest trends to catching a movie or indulging in delicious treats, Super Mon is here to make your visit unforgettable. So swing by SM City Davao and let Super Mon and his squad turn your day into a whirlwind of fun and adventure!

Experience a fantastic day in GenSan with Fin the Fantastic Whale

This giant inflatable whale, with his bright colors and large, welcoming eyes, is more than just an eye-catching feature—he's the heart of the mall’s playful atmosphere. Fin is the reminder that GenSan’s marine life is beautiful.

In his free time, Fin loves to imagine swimming through crystal-clear waters, exploring coral reefs, and making new marine friends. He enjoys playing with children who visit the mall, creating fun games and stories about underwater adventures. And as the main icon and attraction of SM City General Santos, Fin enhances every visit by guiding you on an exciting journey through the mall. Whether you're exploring your favorite brands or enjoying a meal at the SM Foodcourt with its picturesque outdoor view of downtown General Santos City, Fin ensures that every moment is a fantastic adventure in the heart of the Tuna Capital of the Philippines.

Exploring SM malls in the Visayas and Mindanao is now more exciting than ever with the SM Giant Squad. Stevie, Lala, and Fin are sure to brighten your visit and make for unforgettable Instagram or TikTok posts that your family and friends will love. Keep an eye out for more updates as SM introduces the rest of the giant buddies you'll find in North and South Luzon, too!

Don’t forget to follow SM on Facebook, TikTok, Instagram, and X to stay updated with all the latest news and happenings at SM Supermalls. (SM Supermalls)