SM Seaside maxed out the fun and excitement in celebrating with ARMYs for BTS’ comeback.
Fans of global supergroup BTS gathered in full force at SM Seaside City Cebu on March 20, 2026, creating an electrifying atmosphere to celebrate the band’s highly anticipated comeback with their new album, ARIRANG, marking their first major release as a group since completing their military enlistment.
The Cube Wing Atrium transformed into a lively hub of music, creativity, and fandom energy as Cebu ARMYs came together for an immersive lineup of activities celebrating BTS and their latest album.
Attendees showcased their creativity during the exclusive toploader design party, personalizing clear rigid cases used to protect and display collectible photo cards with stickers and fan-inspired designs. The excitement continued during the listening party, as fans listened together to tracks from ARIRANG on the album’s official release day, filling the atrium with buzzing energy and infectious enthusiasm.
Adding to the thrill were interactive Bangtan-themed games, surprise prizes including SM Skating coupons and SM Cinema tickets to BTS WORLD TOUR ‘ARIRANG’: LIVE VIEWING, and a raffle of BTS’ ARIRANG album for lucky participants, which kept the energy high throughout the event and culminated with the illumination that lit up the Cube in red to celebrate BTS’ comeback, bringing Cebu ARMYs together in true Bangtan style.
The celebration highlighted not only the unwavering devotion of BTS’ fans but also the power of music to unite people. With laughter, music, and camaraderie at its heart, the event became another unforgettable Seaside Story—bringing ARMYs together in a meaningful and joyous celebration, only at the most loved SM Seaside City Cebu.
