Australian Table Grapes 2026 season launch at The Marketplace Robinsons Galleria Cebu featuring a live cooking demonstration.
Cebu City, Philippines – The Australian Table Grape Association officially launched the 2026 Australian table grape season in Cebu City with a live cooking demonstration at The Marketplace Robinsons Galleria Cebu, bringing the fresh, premium Australian table grape experience closer to Filipino shoppers.
The activation opened with remarks from the Australian Table Grape Association, emphasizing the Philippines’ growing importance to the Australian table grapes industry.
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| Australian Table Grapes 2026 Philippines season launch event at The Marketplace Robinsons Galleria Cebu with culinary showcase and tasting. |
“The Philippines continues to be one of our most important and valued export markets, and this event brings Australian grapes even closer to our consumers. Cebu is another key region where we aim to grow with the support of our partners in the country,” said Jeff Scott, CEO of the Australian Table Grape Association.
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| Chef Celina David |
Chef Celina David showcased the versatility of Australian table grapes through three standout recipes—the savory Trio Queso Nacho Grape Pico, the sweet Woodland Panna Cotta with Rosemary Balsamico, and the refreshing Sparkling Twilight Grape Velvet Lassi.
The activation drew strong engagement from shoppers, media, retail partners, and key opinion leaders, with the presence of Australian Table Grape Association leadership further reinforcing the industry’s commitment to on-ground consumer engagement in Cebu.
“This program is a great way for us to share the sweetness and story of Australian table grapes with Filipino families here in Cebu,” said Jesse White, International Marketing Manager of the Australian Table Grape Association.
This activation is part of the broader 2026 campaign, which will roll out in-store sampling activities, eye-catching retail displays, digital and social media promotions, and point-of-sale materials. The goal is to help shoppers easily identify Australian-grown grapes and better understand the different varieties available this season.
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| Members of the Cebu media attend the Australian Table Grapes 2026 season launch featuring a live culinary showcase at The Marketplace Robinsons Galleria Cebu. |
Exports of Australian table grapes to the Philippines have continued to grow steadily in recent years, with the country consistently ranking among Australia’s top export markets for the category. The Australian Table Grape Association expects this positive momentum to continue in 2026, driven by strong supply, an expanded variety range, and rising Filipino demand for premium imported fruit.
