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| Sealing the Trash-to-Cash Program partnership between SM City Mindpro and Zamboanga State College of Marine Sciences and Technology (ZSCMST) are Mall Manager Aileen Ann Villa-Enriquez (left) and President Roy L. Valesco, Ph.D. (right) |
ZAMBOANGA
CITY, Philippines, 21st April 2026 — In a powerful stride toward a greener and
more sustainable future, SM City Mindpro has officially partnered with
Zamboanga State College of Marine Sciences and Technology (ZSCMST) headed by its
President, Dr. Roy Valesco, through a Memorandum of Agreement (MOA) signing for
the Trash to Cash Program, reinforcing a shared commitment to environmental
stewardship and community empowerment.
The
partnership brings together the strengths of SM City Mindpro and ZSCMST to
promote responsible waste management, recycling, and environmental
education—transforming everyday waste into valuable resources while instilling
eco-conscious habits among students, shoppers, and the wider community.
At
the heart of the initiative is the Trash to Cash Market, a monthly recycling
program held at SM City Mindpro every first Friday and Saturday of the month.
The program encourages the public to bring recyclable materials such as paper,
plastic, metal, and other waste items, which are then properly sorted and
exchanged for cash incentives. More than just a recycling drive, it creates a
culture of sustainability by making environmental action accessible, rewarding,
and impactful.
Through
the collaboration, ZSCMST—known for its strong advocacy in marine conservation
and environmental protection—will play a vital role in mobilizing students,
faculty, and partner communities to actively participate in the program. The
partnership also opens doors for joint environmental campaigns, awareness
drives, and educational initiatives that highlight the importance of protecting
coastal and marine ecosystems.
This
initiative is part of the broader SM Green Movement, SM’s umbrella program that
champions sustainable practices across all its properties nationwide. The SM
Green Movement focuses on waste management, energy efficiency, water
conservation, and climate action, empowering communities to take part in
building a more sustainable future.
With
this partnership, SM City Mindpro and ZSCMST are not just managing waste—they
are shaping mindsets, inspiring collective action, and proving that
sustainability is a shared journey where every small step counts.
About
SM Green Movement
Through
the SM Green Movement, SM Prime champions sustainability by focusing on waste
management, water stewardship, and energy efficiency for lasting impact. The
movement empowers individuals, families, and communities to take part in simple
acts that create shared prosperity for generations to come.
