- ASUS
Business takes its flagship AI business laptop, the ASUS ExpertBook Ultra, to
Cebu and Davao, expanding access to enterprise-grade AI technology among
businesses and professionals in two of the Philippines’ key business hubs.
- ASUS Business Philippines Brand Ambassador Rico Hizon leads the Cebu launch as program host,
bringing his perspective as a veteran broadcast journalist and business
consultant.
- More than
1,000 business leaders, IT decision-makers, partners, clients, and media attend the
Cebu and Davao launches, underscoring strong regional interest in AI-powered
business technology.
- Upgrade and
Save! Get up to ₱6,000 off + a free ASUS 100W GaN Charger on ASUS
ExpertBook Ultra purchases until October 18, 2026. Available exclusively
through official ASUS ExpertBook Stores on Shopee and Lazada.
(From left to
right): Marro Ventura, National Sales Manager; Francis Avila, Head of
Commercial; Rico Hizon, ASUS
Business PH
Brand Ambassador, Veteran Broadcast Journalist & Business Consultant; Jolla
Valencia, Channel and Territory Account Sales (Visayas); and Liang Chen,
Country Product Manager of Commercial Notebook)
Manila, Philippines — ASUS Business Philippines is expanding its presence beyond Metro Manila, bringing its flagship laptop, the ASUS ExpertBook Ultra, and business-grade technology closer to executives, entrepreneurs, and IT decision-makers, driving growth in Cebu and Davao.
Following its Manila debut on July 1, 2026, the ASUS ExpertBook Ultra made its regional debut at NUSTAR Resort Cebu in Cebu City on September 7 and 8, followed by Dusit D2 in Davao City on September 11.
Drawing more than 1,000 total attendees, the Grand Launch
supports ASUS Business Philippines’ commitment to expanding access to
enterprise-grade AI for business technology. For ASUS Business, the message is
clear: the next wave of AI adoption and business-grade devices is not limited
to one place. It is also taking shape in the regional business hubs where
companies are building, scaling, and competing for the future.
Francis Avila, ASUS Business Philippines’ Head of Commercial
Bringing Business-Grade Technology Closer to
Fast-Growing Regional Businesses
ASUS brought its flagship business laptop, the ASUS ExpertBook Ultra, to Cebu and Davao as part of its continued regional expansion and commitment to making its latest business-grade devices more accessible in key regional markets.
As businesses in Visayas and Mindanao continue to expand, the demand for reliable, high-performance technology that can support increasingly sophisticated workplaces is also growing. Bringing business-grade devices like the ASUS ExpertBook Ultra closer to these markets enables regional businesses to experience the products firsthand and explore solutions tailored to their needs.
The tour kicked off in Cebu City on September 7 and 8, where more than 600 attendees filled the NUSTAR Resort Cebu. The Cebu launch was hosted by veteran broadcast journalist and ASUS Business Brand Ambassador Rico Hizon, alongside co-host Andi Pateña-Mateu, and featured a special performance by Jacky Chang.
(From left to right): Marro
Ventura, National Sales Manager; Francis Avila, Head of Commercial; Neilbert
Tan, Channel and Territory Account Sales (Mindanao); and Liang Chen, Country
Product Manager of Commercial Notebook
The tour continued in Davao on September 11, bringing more than 500 attendees together at Dusit D2 for the regional close. The event was hosted by Claire Lara, with a special performance by Aila Santos.
Both launches opened with an Expert Class Forum featuring
sales training, a product showcase, and an exclusive first look at the ASUS
Business product roadmap and upcoming programs. The event was followed by the
Grand Launch, where guests witnessed live durability demonstrations, local
dance performances, and a Gala Night that brought together business leaders for
an evening of networking and celebration.
Together, the Cebu and Davao launches mark an important
step in ASUS Business Philippines’ regional expansion, bringing business-grade
devices and support closer to the companies and professionals shaping the
future of Visayas and Mindanao.
ASUS Business Brand Ambassador Rico Hizon leads
the Cebu Launch as Host
(from left to right) Rico Hizon, ASUS Business
Philippines Brand Ambassador and Andi Pateña-Mateu, Co-Host of the
ASUS ExpertBook Ultra Grand Launch in Cebu
The Cebu Grand Launch also marked a significant moment for ASUS Business Philippines Brand Ambassador Rico Hizon, who served as host for the event.
As a veteran broadcast journalist and business consultant, Hizon brings 38 years of experience covering some of the world’s most consequential business stories.
The launch also featured a special “Murphy’s Law” video with ASUS Business ambassadors Gabbi Garcia and Rico Hizon, offering a memorable
demonstration of the ASUS ExpertBook Ultra’s durability and resilience.
Together, they took on “Murphy’s
Law”—the idea that anything that can go wrong will go wrong—by putting the
flagship business laptop through a series of unexpected challenges and proving
that even when things go wrong, the ASUS ExpertBook Ultra is built to keep
going.
Watch the Video: Rico Hizon and Gabbi Garcia Beat Murphy's Law with ASUS ExpertBook Ultra
Hizon represents the kind of modern business leader the ASUS ExpertBook Ultra is built to support: veteran executives who are constantly connected and navigating a professional landscape where portable devices, durability, and business-grade security are becoming an increasingly important part of everyday work.
The Flagship AI PC Built for Modern Business
Boldly positioned as “The Flagship of the Industry. Period.”
the ASUS ExpertBook Ultra weighs
as little as 0.99kg and measures just 10.9mm thin. It combines an
ultra-portable form factor with up to an Intel® Core™ Ultra X9 Series 3
processor, a dedicated NPU delivering 50 TOPS, and up to 180 total platform
TOPS.
As a certified Copilot+ PC, the ASUS ExpertBook Ultra also
features built-in AI features such as ASUS MyExpert. With Military-Grade
durability and up to 26 hours of battery life, it’s designed to withstand the
demands of frequent business travel and support executives who
are constantly on the move.
No Price Increase: ASUS ExpertBook Ultra Retains Its ₱129,995 Introductory Price
Despite widespread price increases across the PC market, the ASUS ExpertBook Ultra maintains its introductory price of ₱129,995.
The decision reinforces ASUS’ aim to make its latest
business technology more accessible to Philippine enterprises, SMBs, and
professionals, particularly as businesses increasingly look to AI-powered
business-grade devices to improve productivity and stay competitive.
Limited-Time Offer until October 18, 2026: Save
Up to ₱6,000 on ASUS ExpertBook Ultra + FREE ASUS GaN Charger
Customers who purchase the ASUS ExpertBook Ultra from the official ASUS ExpertBook Stores on Shopee and Lazada can enjoy up to ₱6,000 in savings, plus a free ASUS 100W GaN charger.
The promotional offer is available until 11:59 PM on
October 18, 2026. DTI Fair Trade Permit No. FTEB-266989, Series of 2026.
ASUS
ExpertBook Ultra (B9406CAA) – Specifications
|
CPU |
Up to
Intel® Core Ultra X9-388H processor with up to 50 TOPS NPU (Total 180 TOPS) |
|
GPU |
Intel®
Arc™ B390 |
|
Memory |
Up to
64GB LPDDR5x, 8533 MT/s |
|
Storage |
Up to 2
TB M.2 PCIe®5.0 SSD |
|
Display |
14.0-inch, Tandem OLED, WQXGA+ (2880 x
1800) 16:10, Anti-glare display, Touch screen with Corning® Gorilla® Glass
Victus® and Corning® Gorilla™ Matte, 600nits (1400nits HDR peak brightness) |
|
|
14.0-inch, Polymer OLED, WQXGA+
(2880 x 1800) 16:10, Anti-glare display, Touch screen with Corning® Gorilla®
Glass Victus® and Corning® Gorilla™ Matte, 450nits (1000nits
HDR peak brightness) |
|
Battery |
70 Wh,
4-cell, Li-Polymer |
|
Weight |
Starts
from 0.99kg |
|
Dimensions |
31.09 x
21.28 x 1.09 cm |
|
Wireless |
Triple-band
2x2 WiFi 7 (802.11be) + Bluetooth® 6.0
|
|
I/O Ports |
Left
side: 1 x
Thunderbolt™4 Type-C (supports 4K display, USB PD3.0 ) 1 x
USB3.2 Gen2 Type-A 1 x HDMI
2.1 TMDS 1 x 3.5
mm combo audio jack Right
side: 1 x Thunderbolt™4 Type-C
(supports 4K display, USB PD3.0) 1 x USB3.2 Gen2 Type-A |
|
Security |
ASUS
ExpertGuardian & NIST SP 800-193 Compliance, ASUS Security Processor,
Dual Self-healing BIOS ROM, Discrete TPM 2.0 (FIPS 140-2), Microsoft Pluton,
Match-on-Chip Fingerprint, Windows Hello IR, Physical Webcam Shield, Chassis
Intrusion Alert. |
|
Color |
Morn Grey
(Flagship color) and Jet Fog |
|
OS |
Up to
Windows 11 Pro (Windows 11 Home available in retail) |
Where to Buy the ASUS ExpertBook Ultra in the Philippines
The ASUS ExpertBook Ultra is available starting at ₱129,995 in the ASUS Concept Store SM City Fairview, the ASUS Concept Store SM Dasmarinas, Villman Stores, and the ASUS ExpertBook Stores on Lazada and Shopee.
•
Where to Buy ASUS ExpertBook Ultra: https://ph.asus.click/ExpertBookUltraWheretoBuy
•
ASUS ExpertBook Store – Lazada: https://ph.asus.click/ASUSExpertBookStoreLazada
• ASUS ExpertBook Store – Shopee: https://ph.asus.click/ASUSExpertBookStoreShopee
Trusted
by IT Experts. Built for Worry-Free Business.
Visit the ASUS Business Website, contact your nearest ASUS Business authorized reseller, or fill out the Volume Purchase Form for business orders.
