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| SM Cares champions the spirit of bayanihan as youth volunteers lead the coastal cleanup—proving that every small act can create waves of change. |
SM Supermalls continues to advance its commitment to environmental
sustainability with the successful rollout of its 2025 coastal cleanup
initiatives, culminating in the youth-centered National Day for Youth Climate in
Action: “Bayanihan with a Vibe”
event held at SM By the Bay on November 23. This year-long campaign mobilized
more than 50,000 youth and community volunteers, removing over 210,000
kilograms of waste from coastlines nationwide—one of the program’s biggest
collective efforts to date.
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| Youth leaders take the frontlines in SM Cares coastal cleanup, driving collective action for cleaner, healthier coastlines. |
Throughout 2025, SM Cares—the corporate social responsibility arm of
SM Supermalls—led major marine conservation activities, including the World
Oceans Day celebration in June, the International Coastal Cleanup in September,
and sustained weekly cleanups in select malls. These initiatives continue to
amplify public commitment to the #SMWasteFreeFuture campaign, strengthening
SM’s advocacy for clean oceans and empowered communities.
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| Taking action today for a greener tomorrow, young leaders join SM Cares’ coastal cleanup to protect our oceans and inspire change. |
“Caring for our coastlines goes beyond a clean-up activity—it’s a
sustained commitment to the communities and future generations who depend on
these waters. We’re inspired by the passion of the youth and volunteers who
showed up all year. Their energy reminds us that when we come together, small
acts can create waves of change,” said Engr. Liza Silerio, SM Cares
Program Director for the Environment.
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| Young volunteers step up for cleaner coastlines, carrying sacks of collected waste during SM Cares’ coastal cleanup—building a #SMWasteFreeFuture together. |
This year’s “Bayanihan with a
Vibe” placed youth front and center, blending coastal cleanup activities
with interactive learning and entertainment. Volunteers from youth
organizations, community groups, local government units, partner NGOs, and SM
employees participated in environmental education sessions, waste collection
activities, and a DJ-led gathering that celebrated collective climate action.
The event reinforced the message that young people play a critical role in
shaping a more sustainable future, with SM Cares providing platforms that
inspire them to lead meaningful change.
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| Youth bring the bayanihan vibe to life—joining SM Cares’ coastal cleanup while enjoying music and climate action in one meaningful celebration. |
Across all of SM’s 2025 coastal cleanup efforts, the strong and
diverse turnout—from students to families, local partners, and corporate
volunteers—demonstrates the growing public commitment to the #SMWasteFreeFuture
campaign. By integrating sustainability into both its corporate operations and
community programs, SM Supermalls continues to build a culture of shared responsibility
for the environment.
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A vibrant mix of purpose and energy as young changemakers take part in SM Cares’ coastal cleanup, moving to the bayanihan vibe with music and action. |
Every cleanup is a step toward a cleaner, greener Philippines. With thousands united under the spirit of bayanihan, SM Supermalls reaffirms its commitment to building a waste-free future—one coastline at a time. SM invites communities nationwide to join the #SMWasteFreeFuture movement and continue making waves for a sustainable tomorrow.
About SM Green Movement
SM Prime Holdings, Inc. (SM Prime) is one of the largest integrated property developers in Southeast Asia, committed to creating sustainable, innovative, and inclusive spaces for Filipinos. Guided by its vision of building a better future, SM Prime develops malls, residences, offices, hotels, and leisure properties that support the growth of communities across the Philippines.
Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.
Celebrating 40 Super Years of Evolving With Every You, SM Supermalls—one of Southeast Asia’s largest mall developers—continuously evolving to lead the way in sustainable development by integrating green design, energy efficiency, disaster resilience, and environmental stewardship into its 89 malls in the Philippines, all while creating inclusive spaces that enrich communities, support climate action, and ensure a better, more sustainable future for generations of Filipino shoppers. (SM Prime)
