The magic of Christmas arrived at SM City Mindpro with a whimsical
twist as the mall launched its much-awaited holiday celebration, themed “Beary
Merriest Christmas,” on October 25. This year, SM City Mindpro transforms into
a heartwarming wonderland where the joy of the season is intertwined with the
warmth and nostalgia of the beloved teddy bear.
The “Beary Merriest Christmas” promises to bring out the childlike
wonder in every visitor. Upon entering the mall, guests will be greeted by an
enchanting display of festive lights, plush teddy bears, and intricately
crafted holiday décor. The centerpiece of this Christmas fantasy are the
gigantic bears, towering Christmas trees adorned with golden lights,
symbolizing the season's spirit of love, warmth, and giving.
“We’re excited to invite everyone to celebrate a holiday experience
that feels like a warm embrace—familiar, joyful, and heartwarming,” said Aileen
Ann Villa-Enriquez, SM City Mindpro Mall Manager. “With ‘Beary Merriest
Christmas,’ we’ve curated an atmosphere that captures the essence of
togetherness and nostalgia, making it the perfect place for families, friends,
and the community to come together and make memories.”
As part of the grand launch, SM City Mindpro held a captivating
Christmas lighting ceremony, signaling the official start of the holiday
season. Visitors were swept up in the festive atmosphere as the mall sparkled
to life, complete with a flurry of performances designed to evoke the spirit of
Christmas.
But beyond the dazzling decorations and holiday lights, SM City
Mindpro aims to inspire acts of kindness and generosity. In line with its
commitment to community building, the mall launched its "Bears of
Joy" initiative, a signature campaign inviting shoppers to purchase and
donate teddy bears to bring joy to underprivileged children in the region. This
initiative exemplifies the true meaning of the season: giving back and sharing
joy.
Throughout the holiday season, visitors can immerse themselves in the
delightful world of “Beary Merriest Christmas” through interactive
installations, themed events, and surprise encounters that will stir the hearts
of both the young and the young at heart. The entire mall will radiate with a
sense of wonder, as traditional Christmas elements blend with the lovable charm
of teddy bears, creating picture-perfect moments at every corner.
“This year, we wanted to create an experience that feels both magical
and meaningful,” Enriquez added. “Christmas is a time for connection, for
sharing love and joy. With ‘Beary Merriest Christmas,’ we hope to create
lasting memories for everyone who walks through our doors.”
Shoppers can also look forward to exclusive holiday offers and
promotions, adding excitement to their holiday shopping experience. SM City
Mindpro has curated an exceptional array of retail and dining options to ensure
every visit feels special, whether visitors are hunting for the perfect gift or
simply enjoying the festive atmosphere.

The Christmas season at SM City Mindpro is more than just a visual
spectacle—it is a celebration of the heart. From the glittering decorations to
the charitable initiatives, this year’s “Beary Merriest Christmas” embodies the
true meaning of the season: love, joy, and the simple pleasure of being
together.
SM City Mindpro invites everyone to join in the merriest holiday
celebration yet, running until December. Come and experience the magic of
Christmas, where every visit feels like a warm hug in a world of wonder. (PR)