PLDT Home Brings Connectivity to the Heart of Sinulog 2026

PLDT Home | Sinulog 2026

CEBU CITY, Philippines — As Cebu’s leading home fiber provider, serving nearly half of the local market, PLDT Home joins the celebration of Sinulog Festival 2026 by ensuring seamless connectivity and bringing communities closer through shared festival moments.

Firmly anchored in faith, culture, and community, Sinulog remains one of the country’s most significant and eagerly anticipated festivals. Every year, millions of devotees, visitors, and balikbayans converge in Cebu City to pay homage to the Sto. Niño, immersing themselves in colorful street dances, religious observances, and cultural festivities that embody the heart of Cebuano identity.

“As the market leader in Cebu’s home fiber market, we believe that being part of Sinulog means being present in moments that truly matter to Cebuanos,” said John Y. Palanca, PLDT Senior Vice President and Head of Consumer Business. “This festival is about faith, togetherness, and shared experiences—and reliable connectivity plays a role in bringing people closer, whether they are here in Cebu or watching from anywhere in the world.”

Sinulog Festival Roadshow

As part of its Sinulog Festival 2026 celebrations, PLDT Home launches its Sinulog Festival Roadshow on January 16, led by PLDT Home ambassador, actor, and television personality Dominic Roque.

Dominic Roque

The roadshow brings PLDT Home closer to Cebuanos through a series of stops across key areas in the city, including PLDT Jones, SM City Cebu, Plaza Independencia, One Mango Place, and Fuente Osmeña Circle.

Keeping Festival-Goers Connected

To support the Sinulog festivities from January 17 to 18, PLDT Home rolled out a series of on-ground activities that offered comfort, care, and reliable connectivity throughout the celebration. A key highlight was the Fiber Fast Zone, where festival-goers could enjoy complimentary high-speed WiFi, charging stations, and a hydration area, offering a much-needed place to rest and recharge amid the festivities.

On January 18, the Fiber Fast Zone also became a space for creativity and entertainment, hosting face-painting activities and a mini-concert featuring local performers. The event reflected PLDT Home’s continued support for Cebuano talent and the vibrant culture that makes Sinulog truly special.

Supporting Community and Celebration

Beyond on-ground activations, PLDT Home is extending support to Sinulog-related community programs and festival activities through fiber connectivity and sponsorships.

PLDT Home is also offering a Sinulog Festival Sale, featuring Fiber Unli All Plan 1399 with free installation and a free speed boost, giving more Cebuano households access to fast and reliable fiber connectivity.

As part of its ongoing offers, PLDT Home just launched the BFF (Broadband Free Forever) Promo that will run from January 15 to April 15, giving new subscribers a chance to win Free Broadband for Life, a first in the telco industry. New subscribers of any Home Fiber plan, including Fiber Unli All Plan 1399, will receive a raffle entry upon opt-in. Winners will be drawn via an electronic raffle on April 23, under DTI supervision.

Connecting Cebu to the World

As Sinulog draws visitors from across the country and around the globe, PLDT Home plays a quiet but essential role in enabling festival moments to be captured, shared, and experienced in real time.

“Sinulog is not just Cebu’s celebration, it’s something the world looks forward to,” Palanca added. “Through reliable fiber connectivity, PLDT Home helps ensure that every prayer, performance, and celebration can be shared beyond the streets of Cebu.”

Through its continued support of Sinulog 2026, PLDT Home reinforces its leadership in Cebu, not just as a connectivity provider, but as a brand that celebrates culture, community, and the moments that bring people together.

Festival-goers are invited to visit the PLDT Home Fiber Fast Zone during Sinulog 2026 to experience reliable fiber connectivity firsthand and apply for the Fiber Unli All Plan 1399, available with special festival offers.

SM Cares, PLDT, and Smart join hands to promote responsible e-waste disposal

To strengthen its efforts in promoting the responsible disposal of electronic waste, SM Cares, the corporate social responsibility arm of SM Supermalls, recently tapped PLDT Inc. (PLDT) and its wireless unit Smart Communications, Inc. (Smart), two of the leading telecommunications providers in the country for a strategic partnership that will expand SM's Electronic Waste Collection (EWC) Program and drive further positive change in electronic waste management in the country. The partnership was launched to the public last April 22, 2024.

SM Supermalls, PLDT and Smart launched the joint initiative last April 22, just in time for SM's Earth Day 2024 celebrations, making the annual observance more meaningful. Shown in the photo are (from L-R) PLDT Home Marketing National Key Accounts Partnership Head Anne Leonardo, PLDT and Smart Senior Vice President and Head of Sales and Development John Palanca, PLDT and Smart Chief Sustainability Officer Melissa Vergel de Dios, PLDT and Smart Senior Vice President and Head of Consumer Wireless Business Alex Caeg, SM Supermalls Senior Vice President and Head for Marketing Joaquin San Agustin, SM Supermalls Vice President for Corporate Compliance Group Engr. Liza Silerio, SM Supermalls Vice President for Sponsorship and Cyberzone Patrick Raymund Pacla.

In a short message, Joaquin L. San Agustin, SVP of SM Supermalls for Marketing, underscored the need for the responsible disposal of electronic waste to help minimize its impact on human health and the environment. He also thanked PLDT and Smart for partnering with SM for the initiative. “Through this partnership, our goal is to promote and expand the reach of the E-Waste Collection Program, leveraging our combined expertise and resources to drive positive change in electronic waste management in the country,” he added.

SM Supermalls' Senior Vice President for Marketing Mr. Joaquin L. San Agustin

“Recognizing the importance of sustainability and responsible consumption, our brands, PLDT Home and Smart, have been actively promoting e-waste collection and recycling as part of their sales, marketing, retail operations, and customer engagement activities. We are thus grateful to have found a like-minded partner in SM, as this joint initiative significantly expands our reach and makes e-waste collection and circularity solutions even more accessible and convenient to our customers and the general public,” said Melissa V. Vergel de Dios, Chief Sustainability Officer at PLDT and Smart.

PLDT and Smart Chief Sustainability Officer Melissa Vergel de Dios

To reinforce the initiative’s sustainability messaging, SM, PLDT, and Smart unveiled new designs for the bins that will be used to collect the e-waste, which are made from 8,400 pieces of used beverage cartons. Shown above are the new bin designs, taken during the launch of the partnership. The e-waste bins will be available at SM Malls nationwide, particularly in Cyberzone areas.

Launched in 2021, the Electronic Waste Collection (EWC) Program encourages tenant and customer participation in the responsible disposal of electronic waste or e-waste which is considered hazardous, while also promoting decluttering in households and bringing to light conscious consumerism.

Made from 8,400 pieces of used beverage cartons, this will be the new designs of the bins to collect the e-waste.

Since 2021, a total of 11,600 kg of e-waste has been collected through the program, diverted from ending up in landfills and causing harm to humans and the environment to the designated facilities where they are disposed of responsibly.

This partnership between SM Supermalls, PLDT and Smart is the latest initiative under SM Supermalls’ solid waste management program, which is also in line with SM Cares' Programs on Environment.

Aside from this, SM Cares spearheads initiatives that promote sustainability and the development of the community, including programs on Persons with Disabilities, Women and Breastfeeding Mothers, Senior Citizens, and Children and Youth, as well as the Bike-Friendly SM initiative.

To learn more about these programs, visit www.smsupermalls.com/smcares.