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| PLDT Home | Sinulog 2026 |
CEBU CITY, Philippines — As Cebu’s leading home fiber provider, serving nearly half of the local market, PLDT Home joins the celebration of Sinulog Festival 2026 by ensuring seamless connectivity and bringing communities closer through shared festival moments.
Firmly anchored in faith, culture, and community, Sinulog remains one of the country’s most significant and eagerly anticipated festivals. Every year, millions of devotees, visitors, and balikbayans converge in Cebu City to pay homage to the Sto. Niño, immersing themselves in colorful street dances, religious observances, and cultural festivities that embody the heart of Cebuano identity.
“As the market leader in Cebu’s home fiber market, we believe that being part of Sinulog means being present in moments that truly matter to Cebuanos,” said John Y. Palanca, PLDT Senior Vice President and Head of Consumer Business. “This festival is about faith, togetherness, and shared experiences—and reliable connectivity plays a role in bringing people closer, whether they are here in Cebu or watching from anywhere in the world.”
Sinulog Festival Roadshow
As part of its Sinulog Festival 2026 celebrations, PLDT Home launches its Sinulog Festival Roadshow on January 16, led by PLDT Home ambassador, actor, and television personality Dominic Roque.
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| Dominic Roque |
The roadshow brings PLDT Home closer to Cebuanos through a series of stops across key areas in the city, including PLDT Jones, SM City Cebu, Plaza Independencia, One Mango Place, and Fuente Osmeña Circle.
Keeping Festival-Goers Connected
To support the Sinulog festivities from January 17 to 18, PLDT Home rolled out a series of on-ground activities that offered comfort, care, and reliable connectivity throughout the celebration. A key highlight was the Fiber Fast Zone, where festival-goers could enjoy complimentary high-speed WiFi, charging stations, and a hydration area, offering a much-needed place to rest and recharge amid the festivities.
On January 18, the Fiber Fast Zone also became a space for creativity and entertainment, hosting face-painting activities and a mini-concert featuring local performers. The event reflected PLDT Home’s continued support for Cebuano talent and the vibrant culture that makes Sinulog truly special.
Supporting Community and Celebration
Beyond on-ground activations, PLDT Home is extending support to Sinulog-related community programs and festival activities through fiber connectivity and sponsorships.
PLDT Home is also offering a Sinulog Festival Sale, featuring Fiber Unli All Plan 1399 with free installation and a free speed boost, giving more Cebuano households access to fast and reliable fiber connectivity.
As part of its ongoing offers, PLDT Home just launched the BFF (Broadband Free Forever) Promo that will run from January 15 to April 15, giving new subscribers a chance to win Free Broadband for Life, a first in the telco industry. New subscribers of any Home Fiber plan, including Fiber Unli All Plan 1399, will receive a raffle entry upon opt-in. Winners will be drawn via an electronic raffle on April 23, under DTI supervision.
Connecting Cebu to the World
As Sinulog draws visitors from across the country and around the globe, PLDT Home plays a quiet but essential role in enabling festival moments to be captured, shared, and experienced in real time.
“Sinulog is not just Cebu’s celebration, it’s something the world looks forward to,” Palanca added. “Through reliable fiber connectivity, PLDT Home helps ensure that every prayer, performance, and celebration can be shared beyond the streets of Cebu.”
Through its continued support of Sinulog 2026, PLDT Home reinforces its leadership in Cebu, not just as a connectivity provider, but as a brand that celebrates culture, community, and the moments that bring people together.
Festival-goers are invited to visit the PLDT Home Fiber Fast Zone during Sinulog 2026 to experience reliable fiber connectivity firsthand and apply for the Fiber Unli All Plan 1399, available with special festival offers.
