SM City Mindpro turns over books to Zamboanga City Library as part of SM’s Nationwide “Book Nook” Campaign

Promoting the love for reading and lifelong learning, SM City Mindpro recently turned over the donated books to the Zamboanga City Library, one of the beneficiaries of SM’s nationwide literacy initiative, “Book Nook.”

 

The Book Nook campaign, part of SM Cares’ advocacy on education and literacy, aims to make books more accessible to communities by setting up reading nooks and collecting donated books for public libraries and schools across the country.

 

During the turnover ceremony, representatives from SM City Mindpro, led by Mall Manager Aileen Ann Villa-Enriquez, personally handed over more than 400 books to the Zamboanga City Library management team. The collection includes children’s storybooks, young adult novels, and educational materials designed to spark curiosity, creativity, and a love for reading among all ages.

 

“Through this initiative, we hope to create meaningful spaces for learning and inspire more Zamboangueños, especially the youth, to discover the joy of reading,” said Aileen Ann Villa-Enriquez, SM City Mindpro Mall Manager. “SM’s Book Nook program reflects our ongoing commitment to education, literacy, and community development.”

 

The Zamboanga City Library, under the City Government of Zamboanga, expressed gratitude for the donation, noting how the additional books will enhance their collection and benefit students, educators, and local readers.

“These new reading materials will go a long way in encouraging our community to read and learn,” said City Librarian Dr. Madelyn Candido. “We thank SM City Mindpro and everyone who shared their books for helping us nurture a culture of learning in Zamboanga.”

 

SM City Mindpro also extended heartfelt appreciation to customers, partners, and employees who participated in the Book Nook Campaign by donating their pre-loved and new books. Their generosity and shared passion for literacy helped make the turnover possible.

“This success is a reflection of the community’s kindness,” Villa-Enriquez added. “Every book donated carries a story – and together, we are passing on the gift of knowledge to future generations.”

 

The Book Nook project is implemented nationwide across SM Supermalls in partnership with National Library of the Philippines. It supports SM’s commitment to the United Nations Sustainable Development Goal 4 (Quality Education) by promoting inclusive and equitable learning opportunities for all.

Through this initiative, SM City Mindpro continues to uphold its mission of being more than just a shopping destination, but a partner in building a knowledgeable, inspired, and empowered community.

SM Supermalls Dominates 2025 International Business Awards with All Community-Centric Wins

SM Supermalls once again proved its global excellence and heart for community as it clinched seven major awards at the 2025 International Business Awards (IBA) held in Lisbon, Portugal — an unbeatable victory that shines a spotlight on its community-driven programs and campaigns.

[From L-R]: SAVP for Mindanao Marketing Russel D. Alaba and SAVP for North Luzon Marketing Jefferson S. Suarez proudly represent SM Supermalls at the 2025 International Business Awards in Lisbon, Portugal, where the company earned recognition for its community-centric campaigns.

The awards reaffirm SM Supermalls’ purpose-driven commitment to uplifting communities through meaningful initiatives that combine creativity, compassion, and innovation.

A clean sweep of community-centered honors

SM Supermalls bagged top honors across multiple categories, winning two Gold, four Silver, and one Bronze trophies — all dedicated to its social good and sustainability efforts.

 

• SM Supermalls earned Gold Awards for its 100 Days of Joy campaign, recognized as the Branded Content Campaign of the Year, and for SM Art Market, which won Art, Entertainment & Public – Art Event of the Year.   

 

• The company also took home Silver Awards for Building a Greener Philippines under Sustainability Leadership in Asia, Australia, and New Zealand; SM Cares’ Mall for All as CSR Program of the Year; SM Cares’ Coastal Cleanup for Sustainability Initiative of the Year in Asia, Australia, and New Zealand; and Tribe Marketing Revolution and Its New Era of Consumer Connection for Best Use of Data to Drive Brand Strategy.

• Rounding out the wins, SM Supermalls received a Bronze Award for SM Cares’ Book Nook under Achievement in CSR.

Celebrating community through purpose and impact

The all-community-centered win underscores SM Supermalls’ belief that business success is best measured by the positive impact it makes on people’s lives. From championing sustainability and inclusivity to empowering local creatives and promoting data-driven connections, SM continues to lead with purpose at every level.

 

“These awards are a reflection of our deep commitment to serving communities beyond retail,” said SM Supermalls Executive Vice President for Marketing Joaquin L. San Agustin. “Every program we create is rooted in our core mission — to bring joy, care, and positive change to every Filipino we reach.”

The International Business Awards is one of the world’s most prestigious business recognition programs, celebrating organizations that demonstrate excellence, innovation, and social impact.

Through its sweeping victory in Lisbon, SM Supermalls reinforces its standing as a global leader with a heart — proving once again that when business and purpose come together, communities thrive.

To learn more, visit www.smsupermalls.com and follow @SMSupermalls on social media for the latest updates. (SM Supermalls)