ZAMBOANGA CITY, Philippines, 30 September 2026 – SM Supermalls in Zamboanga officially launched Hermosa Festival 2026, bringing together local leaders, community partners, and festival-goers that celebrated the vibrant culture, heritage, and spirit of Zamboanga.
Leading the ceremonial ribbon-cutting were City Mayor Hon. Capt. Khymer Adan T. Olaso, SM Supermalls Regional Operations Head for Mindanao 3 Lester Tantoco, Executive Director Arthur Pee Jay To, SM City Zamboanga Mall Manager Aileen Ann Villa-Enriquez, and SM City Mindpro Assistant Mall Manager Engr. Rommel Bellen. The launch was highlighted by captivating cultural dance performances that showcased the rich traditions and colorful identity of the Zamboangueño community.
“Through Hermosa Festival 2026, we continue our commitment to bringing people together and creating meaningful experiences that celebrate local culture, talent, and community pride,” said Lester Tantoco. “We invite everyone to visit SM City Zamboanga and SM City Mindpro and be part of the festivities.”
As your most loved SM malls in Zamboanga, SM City Zamboanga and SM City Mindpro have prepared an exciting lineup of activities for the festival season.
At SM City Mindpro, guests can look forward to the Hermosa Zamboanga Karate Tournament (October 2-4), Beyblade x Hermosa Cup 2026 (October 4), Hermosa Lokal Finds and Flavors Fair (October 7-27), Zamboanga Hermosa Hobby Expo (October 10-11), Hermosa Sale (October 10-16), and the Bayle Hermosa: Dancing Through our Culture & Traditions (October 12).
Meanwhile, SM City Zamboanga will host the Hermosa Mercato (September 30-October 13), Hermosa Pawshion Show (October 3), Zamboanga City Marathon (October 4), Hermosa Sale (October 10-16), and Hermosa Fashion Show (October 17).
From culture and sports to food, fashion, hobbies, and shopping, SM Supermalls invites everyone to gala to the max and experience the best of Hermosa Festival 2026 at SM City Zamboanga and SM City Mindpro.
This October, celebrate local pride, create unforgettable memories, and feel the vibe of Hermosa Festival 2026 only at SM Supermalls.
About SM Supermalls
SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home.
My SM. Your Most Loved Supermall.
