ZAMBOANGA CITY, Philippines, 07 October 2026 – Get ready to elevate your Hermosa Festival shopping experience as SM City Zamboanga brings exciting deals and unbeatable discounts during the Hermosa Sale, happening October 10 to 16.
Whether you're refreshing your wardrobe, hunting for gifts, or simply looking for the best bargains in town, SM City Zamboanga's Hermosa Sale offers a week-long shopping celebration packed with value and savings for every shopper.
As the city gears up for the festive Hermosa season, SM City Zamboanga invites everyone to gala to the max and make the most of the celebration with exciting deals, great finds, and a fun-filled shopping experience for family and friends.
Don't miss the Hermosa Sale from October 10 to 16 at your most loved SM City Zamboanga and enjoy discounts of up to 70% off on great selections. Shop, save, and celebrate Hermosa Fest the SM way!
For updates, visit and follow SM City Zamboanga on all social media platforms.
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About SM Supermalls
SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home.
My SM. Your Most Loved Supermall.
