Wednesday, November 5, 2025

First-Ever Sensory Lab Opening Soon at SM Supermalls

In line with its mission to create a mall for all, SM Supermalls, through its corporate social responsibility arm SM Cares, will soon open the first-ever SM Sensory Lab at SM Mall of Asia. This dedicated space is designed to provide a calm and comfortable environment for individuals with sensory sensitivities, including those with autism spectrum disorder (ASD), sensory processing disorder (SPD), and anxiety disorder.

Partners unite to bring the SM Sensory Lab to life — creating inclusive spaces that empower persons with special needs and enrich the community.

The SM Sensory Lab: Calming Corner is part of SM Cares’ advocacy for Persons with Disabilities, taking the next major steps to making every mall visit welcoming, inclusive, and compassionate. The space aims to offer visitors a moment of rest from overstimulating environments and ensure that every Filipino can enjoy a great malling experience.

The SM Sensory Lab supports the unique needs of individuals with sensory sensitivities — fostering comfort and meaningful engagement in public spaces.

Developed in partnership with the Department of Social Welfare and Development (DSWD), the National Council on Disability Affairs (NCDA), and the Autism Society Philippines (ASP), this initiative reflects SM’s leadership in promoting accessibility and empathy across its malls.

“The SM Sensory Lab represents our vision of inclusivity and care,” said Mr. Steven Tan, President of SM Supermalls. “Through this calming space, we hope to create an environment where every visitor—especially those with sensory sensitivities—feels safe, supported, and truly welcome.”

Creating a Calming Experience for All

The SM Sensory Lab features a thoughtfully designed environment aimed at reducing sensory overload and providing comfort for individuals with sensory sensitivities. The space is equipped with soft lighting to minimize visual overstimulation and a quiet atmosphere to help reduce auditory triggers. Visitors can relax in comfortable seating areas furnished with soft chairs and cushions, while sensory tools such as calming toys and blankets offer tactile comfort.

The SM Sensory Lab features soft lights, tactile panels, and a calming atmosphere — thoughtfully designed to support the sensory needs of individuals.

Admission to the Sensory Lab is free of charge and open to children and adults with sensory sensitivities, accompanied by a guardian or caregiver. To support ease of navigation and emotional regulation, the space also includes visual supports and schedules to help visitors feel more at ease. The overall layout is organized and clutter-free, maintaining a peaceful setting that promotes calm and safety.

Designed for inclusivity, the SM Sensory Lab offers features that create a comforting and accessible malling experience.

Redefining Malling with Care and Inclusion

“SM Mall of Asia is proud to lead this effort toward more inclusive malling experiences,” Mr. Steven Tan continued. “We believe that true hospitality means ensuring everyone—regardless of their needs—has a place where they can feel comfortable and cared for.”

As the first SM Supermall set to open a Sensory Lab, SM Mall of Asia reinforces its role as a pioneer in inclusive and compassionate mall design, setting the foundation for similar spaces to be rolled out across other SM malls nationwide.

Celebrating 40 Super Years of Evolving With Every You, SM Supermalls—one of Southeast Asia’s largest mall developers with 89 malls in the Philippines—marks four decades of growing with Filipinos and becoming a trusted space where diverse lifestyles and generations connect, while continuously evolving to redefine the malling experience through sustainability, innovation, and a deep commitment to shaping the future of retail and urban life with inclusive and meaningful experiences. (SM PRIME)

Tuesday, November 4, 2025

SM Besties of Joy 2025: Share the Gift of Friendship This Christmas

 

The holiday season is about to get a little brighter, warmer, and more joyful as SM Cares introduces the SM Besties of Joy 2025 — four adorable bunnies who remind everyone that the meaningful gifts aren’t always wrapped—they’re shared through kindness, connection, and friendship.

 

Evolving from the beloved Bears of Joy, the Besties of Joy carry forward the tradition of giving twice the joy through SM Cares’ annual Buy-One-Donate-One initiative. For every Bestie of Joy purchased, SM Cares donates another plush toy to a child from one of the 72 SM partner communities nationwide—spreading comfort, hope, and happiness this Christmas.

Available from October 25 to December 25, 2025, each Bestie of Joy is priced at ₱330. With every purchase, you get to keep one plush toy while the other is donated to a child in need—turning a simple gift into a powerful gesture of kindness. This meaningful act of sharing brings joy not just to one, but to two hearts, creating thousands of uplifting moments across SM’s partner communities nationwide.

 

“The Besties of Joy remind us that the true spirit of Christmas lies in friendship and giving. Every hug shared is a reminder that small acts of kindness can make the world feel warmer and more connected,” said Mr. Steven Tan, President of SM Supermalls.

Meet the Besties of Joy

This year’s plush toy collection features four lovable characters, each bringing their own charm and color to the season of giving.

 

Hannie, in soft white, is gentle and grateful—reminding us to appreciate life’s little blessings. Rumi, dressed in dreamy lilac, sparks imagination and creativity, encouraging everyone to dream and explore. Tala, glowing in cheerful yellow, is the sunshine of friendship, spreading laughter and love wherever she goes. And Nana, in warm red, is the heart of kindness, always ready with a comforting hug and a helping paw.

 

Each Bestie reflects the values SM Cares hopes to inspire this season—gratitude, creativity, joy, and compassion. Together, these vibrant and cuddly companions embody the joy of giving and the magic of connection.

Join the Tradition

The Besties of Joy campaign continues SM’s long-standing mission to bring people together through purposeful giving, in partnership with local charities and organizations that help ensure every Bestie finds its way to a child who needs it most.               

Visit SM City Mindpro and share the gift of friendship—because every Bestie given is a best friend made.