SM Besties of Joy 2025: Share the Gift of Friendship This Christmas

 

The holiday season is about to get a little brighter, warmer, and more joyful as SM Cares introduces the SM Besties of Joy 2025 — four adorable bunnies who remind everyone that the meaningful gifts aren’t always wrapped—they’re shared through kindness, connection, and friendship.

 

Evolving from the beloved Bears of Joy, the Besties of Joy carry forward the tradition of giving twice the joy through SM Cares’ annual Buy-One-Donate-One initiative. For every Bestie of Joy purchased, SM Cares donates another plush toy to a child from one of the 72 SM partner communities nationwide—spreading comfort, hope, and happiness this Christmas.

Available from October 25 to December 25, 2025, each Bestie of Joy is priced at ₱330. With every purchase, you get to keep one plush toy while the other is donated to a child in need—turning a simple gift into a powerful gesture of kindness. This meaningful act of sharing brings joy not just to one, but to two hearts, creating thousands of uplifting moments across SM’s partner communities nationwide.

 

“The Besties of Joy remind us that the true spirit of Christmas lies in friendship and giving. Every hug shared is a reminder that small acts of kindness can make the world feel warmer and more connected,” said Mr. Steven Tan, President of SM Supermalls.

Meet the Besties of Joy

This year’s plush toy collection features four lovable characters, each bringing their own charm and color to the season of giving.

 

Hannie, in soft white, is gentle and grateful—reminding us to appreciate life’s little blessings. Rumi, dressed in dreamy lilac, sparks imagination and creativity, encouraging everyone to dream and explore. Tala, glowing in cheerful yellow, is the sunshine of friendship, spreading laughter and love wherever she goes. And Nana, in warm red, is the heart of kindness, always ready with a comforting hug and a helping paw.

 

Each Bestie reflects the values SM Cares hopes to inspire this season—gratitude, creativity, joy, and compassion. Together, these vibrant and cuddly companions embody the joy of giving and the magic of connection.

Join the Tradition

The Besties of Joy campaign continues SM’s long-standing mission to bring people together through purposeful giving, in partnership with local charities and organizations that help ensure every Bestie finds its way to a child who needs it most.               

Visit SM City Mindpro and share the gift of friendship—because every Bestie given is a best friend made.

The merriest surprises are in store for you this Christmas

Christmas truly is the most wonderful time of the year, as SM Supermalls launches even MORE surprises this jolly good season! Celebrate the generosity, love, and cheer with SM Supermalls, complete with activities and deals for a truly special holiday experience!

When it comes to Christmas in the Philippines, we all know that the only person as iconic as Santa Claus is Jose Mari Chan. Mallgoers and fans can catch the duo through a SPECIAL GOBO LIGHTS PROJECTION in select malls nationwide, starting October 1! Sing your heart out, too, as SM’s Christmas jingle plays throughout its 86 malls, written and performed by the one and only beloved Filipino Christmas icon, JOSE MARI CHAN! This year, he’s giving us an early Christmas gift by headlining SM’S CHRISTMAS CELEBRATION!

From October 16 to 27, SM Supermalls will transform into a Christmas wonderland! The MERRIEST CENTERPIECES are sure to delight Christmas lovers, with giant Christmas trees and larger than life Santas and  Christmas characters and of completing this year’s displays.

But that’s not all—the brightest GIANT CHRISTMAS TREES will light up in all SM malls nationwide! Catch THE Jose Mari Chan’s special performance as he kicks off THE MERRIEST CHRISTMAS at SM North EDSA this October 16! You can also witness SM Mall of Asia’s PASKONG PINOY Christmas launch on October 17—and be serenaded by SB19’s STELL and the Manila Philharmonic Orchestra!

SM Megamall also has holiday festivities of its own on the 17th, as soloist Maki headlines the TREE LIGHTING ceremony. Meanwhile, October 18 is for the fashion lovers, because SM Aura will be celebrating the Christmas season in style through the SINAG AND SAYA FILIPINO FASHION SHOW!

Lined up for October are the best holiday deals and experiences! See Santa and his squad come to life through the magic of the CHRISTMAS VILLAGE AR—he might even give you special shopping vouchers as a surprise gift!

And witness even more CHRISTMAS SPECTACLES through SM’s Christmas Parades, Santa Meet and Greets, musical performances, and spectacular firework shows happening from November to December!

Stir up the spirit of giving as SM hosts the MERRIEST CHRISTMAS BAZAAR across SM malls! Find the perfect gifts to give your friends, family and loved ones while also supporting local businesses this Christmas season starting this November.

SM will also continue its beloved BEARS OF JOY initiative; but this time, with a more cuddly, fluffy look! For every bear purchased, another will be donated to a child in need, spreading warmth and comfort to those craving the magic of Christmas. This year, SM is introducing Hug-A-Mood, a collection of huggable expressions that reflect the wide range of emotions children experience.

SM is also celebrating a hallmark of Christmas—the chorale! Starting November 22, the JOYFUL VOICES CHORALE sees the best choir groups from different schools, parishes, performing arts groups, and communities giving it their all in a stunning vocal performance, just in time for the holidays. Meanwhile, in celebration of WORLD CHOIR DAY on December 8, SM will be holding the first grand simultaneous gathering and performance of choir groups across all SM malls, in solidarity with the global chorale community.

It truly is a very Merry Christmas when you celebrate the holidays at SM Supermalls! Catch other Christmas activities like toy fairs, Christmas parades, and more at your nearest SM mall, and for more information, visit www.smsupermalls.com or follow SM Supermalls on Facebook. (SM Supermalls)