SM Supermalls, together with She Loves Tech, QBO Innovation Hub, and
Ideaspace Ventures Inc., empowered ten Filipina-led tech startups to showcase
their innovative and impactful business models last August 2, 2024, Friday, in
the Philippine finals of She Loves Tech 2024, held at SM Aura’s Samsung Hall.
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| She Loves Tech 2024 Philippines winners Unprude and Farmtri will represent the country in the competition’s Regional Finals in Singapore, competing against other women-founded startups from Southeast Asia. |
She Loves Tech, a Singapore-based startup accelerator also led and
founded by three women, has made supporting and launching women-led businesses
their main focus since 2015. This advocacy brought along the establishment of
the world’s largest startup competition for women and tech with the same name.
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| She Loves Tech co-founder Leanne Robers shares the importance of women-led innovation and the importance of championing women in male-dominated industries such as tech. |
This year’s finalists come from varying industries, including
agri-tech, health and wellness, PWD communications, and more. From this
selection of outstanding businesses, Unprude and Farmtri were chosen to
represent the Philippines in Regional Finals, which will be held in Singapore
later this year.
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Unprude co-founder Dr. Rica Cruz offers culturally grounded solutions to make sex therapy accessible, affordable, and shame-free by offering online and offline products. |
The grand winner, Unprude, is an app that encourages self-reflection
to help users navigate sexual and life challenges, fostering deeper
self-understanding, better relationships, and greater compassion for others. In
second place, Farmtri is a B2B digital platform that is innovating the food
value chain. They utilize artificial intelligence to predict market trends that
help food businesses and farmers minimize losses and food waste.
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| Farmtri co-founder Marini Fernandez pitches her B2B platform that connects farmers to food businesses, all the while harnessing the power of artificial intelligence to minimize waste and revenue losses. |
SM Supermalls shares in She Loves Tech’s vision, as one of the largest
supporters of Micro, Small and Medium Enterprises (MSMEs) and projects that
empower women. What’s more, SM Cyberzone is also celebrating Cyber Month this
August, which means a larger focus on all things tech and how it can help level
up anyone’s lifestyle, including through tech-powered job creation and
tech-integrated business practices that address sustainability and
community-building.
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(From R-L) Connected Women founder Gina Romero, Imaginable Impact Co-Founder and CEO Niña Terol, Accelerating Asia Program Manager Bettina Gamboa, and She Loves Tech co-founder Leanne Robers discuss breaking barriers in the tech startup ecosystem and supporting women-led businesses in a fireside chat moderated by QBO Innovation manager Shor Macalbe. |
The partnership is also a continuation of SM’s year-round support for women-led businesses and startups, which can be seen through initiatives like SM’s Weekend Marketplace and the SM4SMEs Community Bazaar.
“SM is deeply honored to be partnering with She Loves Tech to host the Philippine leg of this competition. We are excited to see what these brilliant, hardworking, and business-minded women have in store for the betterment of our society,” said Steven Tan, President of SM Supermalls and a staunch women’s advocate.
To know more about SM Supermalls’ programs, including this month’s Cyber Month projects and initiatives for MSMEs, visit www.smsupermalls.com or follow @SMSupermalls and @SMCyberzone on social media. (SM Supermalls)
