"Lights Up, Sounds Down" offers inclusive movie experience for autism community
In celebration of National Autism Consciousness Week, SM Cares, SM
Cinema, Autism Society Philippines (ASP), and GMA Pictures partnered to host a
successful sensory-friendly screening of the award-winning film
"Firefly" on January 17, 2025. Over 2,000 participants across 10 SM
malls, including children on the autism spectrum and their families, enjoyed a
heartwarming and inclusive movie experience.
 |
| A child on the autism spectrum shares a smile with their loved one during the sensory-friendly screening of "Firefly" at SM Southmall. |
“Tuwing pumapasok kami sa mga SM malls, damang-dama namin acceptance,
accomodation, and appreciation. It is the norm here,” said Autism Society
Philippines (ASP) Chair Emerita Dang Uy Koe.
 |
| SM Cares, SM Cinema, Autism Society Philippines, and GMA Pictures join forces to bring a sensory-friendly screening of "Firefly" to children on the autism spectrum and their families at SM North EDSA Cinema. |
Creating a welcoming space
The "Lights Up, Sounds Down" event went beyond
entertainment. By adjusting lights and volume, creating a relaxed atmosphere,
and allowing for movement and vocalizations, the screening catered to the
specific needs of attendees on the autism spectrum. This empowered them to
enjoy the movie at their own pace and comfort level.
 |
| “Firefly” stars Alessandra De Rossi (right) and
Euwenn Mikaell (left) grace the sensory-friendly screening at SM North EDSA
Cinema. |
 |
| Autism Society Philippines (ASP) National Spokesperson Mona Magno-Veluz shares a message in a video celebrating National Autism Consciousness Week. |
“At SM Supermalls, we firmly believe that creating spaces where every individual feels valued, respected, and included is a responsibility we hold dearly. This is a way of life here,” said SM Cares Program Director for Disability Affairs Engr. Bien Mateo.
Ongoing commitment
 |
| A heartwarming moment captured at the sensory-friendly screening of 'Firefly' at SM City Olongapo Central, where families enjoyed a welcoming and inclusive movie experience. |
Positive feedback from families echoed the event's success. Many
expressed appreciation for the inclusive environment, highlighting the joy and
comfort it provided. This powerful experience underscores the importance of
catering to the autism community's needs.
 |
| The guests experience the magic of "Firefly" at the sensory-friendly screening in SM City Telabastagan, Pampanga. |
SM Cares: Championing inclusion
A commitment to inclusivity requires ongoing effort. SM demonstrates
this by investing in employee training programs to better support individuals
on the autism spectrum and their families. Additionally, SM Cinema prioritizes
accessibility features within their theaters, creating a welcoming environment
for all guests.
 |
| An invited guest is captivated by the
sensory-friendly screening at SM City Marikina. |
 |
| A boy enjoys the special screening and shows respect and gratitude with a traditional 'mano po' at SM City Cebu. |
SM Cares is the Corporate Social Responsibility arm of SM Prime Holdings, with programs that support communities, promote social inclusion, and care for the environment. Aside from the program on Persons with Disabilities (PWDs), its advocacies include Programs for the Environment, Women and Breastfeeding Mothers, Children and Youth, Senior Citizens, and the SM Bike-friendly initiative.
To learn more, visit www.smsupermalls.com/smcares. (PR)
