Dig Into Viral Eats with FoodTok Fest at SM Malls in Zamboanga

Discover viral flavors, exciting textures, and must-try foodie finds, all in one delicious destination

ZAMBOANGA CITY, Philippines, 18 September 2026 – From trending cravings to homegrown flavors, your most loved SM City Zamboanga and SM City Mindpro are serving up the ultimate foodie experience this September through the FoodTok Festival, a celebration of viral eats, local favorites, and must-try dining destinations.

Food lovers, content creators, families, and friends are invited to explore a feast of flavors as SM Zamboanga Malls transform into a food destination where every bite is worthy of a post, a share, and a return visit.

At the heart of the festival is the FoodTok Bazaar, located at Level 4 of SM City Mindpro and the Lower Ground Level of SM City Zamboanga. More than just a marketplace, it provides local MSMEs with a platform to showcase their products while giving shoppers the opportunity to discover flavors proudly made by local entrepreneurs.

Beyond the bazaar, the FoodTok Festival takes diners on a culinary journey through some of the most talked-about food destinations in SM Zamboanga malls.

At Ettas in SM City Zamboanga, guests can indulge in comforting and flavorful dishes that continue to earn a loyal following among local food enthusiasts. Those looking for elevated dining experiences can savor the signature offerings of Maurizio's, available at both SM City Zamboanga and SM City Mindpro, where authentic Italian flavors meet contemporary culinary flair.

Seafood lovers can enjoy the fresh and satisfying selections at Abalone, while families and groups can gather over hearty meals at Casa Velyn, both conveniently located in SM City Zamboanga and SM City Mindpro. For those craving great food paired with a vibrant atmosphere, CookPub at SM City Mindpro offers a dining experience that's perfect for after-work meetups and weekend hangouts. Adding even more variety to the festival lineup is La Salsa, present in both malls, serving crowd-favorite dishes that bring people together over bold flavors and memorable dining moments.

Whether you're hunting for your next viral food discovery, supporting local businesses, catching up with friends over a great meal, or simply satisfying your cravings, the FoodTok Festival offers countless reasons to gala to the max at SM City Zamboanga and SM City Mindpro this September. 

So grab your foodie squad, charge your phones, and get ready to dig into the viral eats everyone's talking about. This September, your next favorite food story starts at the FoodTok Festival on at SM Supermalls!

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About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home.

My SM. Your Most Loved Supermall.

World-Famous Beard Papa’s Opens First Zamboanga Branch at SM City Mindpro

ZAMBOANGA CITY, Philippines, 03 August 2026 — Zamboangueños can now enjoy the internationally loved cream puffs of Beard Papa’s as the globally recognized Japanese dessert brand officially opened its first-ever branch in Zamboanga City and in the region at SM City Mindpro.

Located at the Ground Level, Beard Papa’s brings its signature freshly baked cream puffs closer to customers in Western Mindanao, marking another milestone in the mall’s growing roster of sought-after dining and specialty food brands.

Known around the world for its light, crispy pastry shells and rich, creamy fillings prepared fresh every day, Beard Papa’s has earned a loyal following for delivering handcrafted desserts that combine quality, freshness, and authentic Japanese craftsmanship.

The opening reinforces SM City Mindpro's commitment to continuously elevating the shopping and dining experience by introducing first-to-market brands that give customers more reasons to visit the mall.

Families, friends, students, and dessert lovers can now experience Beard Papa’s signature treats without leaving the city, making every visit to SM City Mindpro even sweeter.

Whether it's a quick snack, a well-deserved reward, or a treat to share with loved ones, Beard Papa’s offers a delightful experience that's freshly baked and filled with happiness.

Visit Beard Papa’s at your most-loved SM City Mindpro, and discover why its world-famous cream puffs have become a favorite in countries around the globe.

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About SM Supermalls

SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.

Through “My SM”, SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities. 

My SM. Your Most Loved Supermall.

SM Store Mindpro offers bigger savings during 3-Day Sale

Shoppers can look forward to bigger deals and exclusive rewards as SM Store Mindpro rolls out its highly anticipated 3-Day Sale, giving customers more ways to maximize their shopping budget with exciting discounts and flexible payment offers. 

From July 31 to August 2, customers can enjoy up to 50% OFF on a wide selection of fashion, home essentials, beauty, and lifestyle finds. SMAC and Prestige members can also enjoy an additional 10% discount with no minimum spend and no discount cap, while select bank cardholders from BDO, RCBC, Metrobank, Security Bank, and Atome can avail of up to 10% OFF on qualified purchases. 

To make shopping even more convenient, customers may also take advantage of 0% interest Buy Now, Pay Later for up to three months on participating credit cards. 

As a special perk, SMAC Prestige members will enjoy exclusive early access to the sale on July 30, along with the opportunity to purchase a Hydrofresh Espresso Tumbler (200ml) for only ₱299 with a minimum single-receipt purchase of ₱2,000. 

With unbeatable deals, exclusive member privileges, and rewarding payment options, SM Store Mindpro's 3-Day Sale promises an even more exciting shopping experience for families and bargain hunters alike.

Per DTI Fair Trade Permit No. 259223, Series of 2026. Terms and conditions apply.

Big Savings, Big Rewards at SM City Mindpro's 3-Day Sale

ZAMBOANGA CITY, Philippines, 27^th July 2026 – Shoppers can look forward to three days of unbeatable deals as SM City Mindpro stages its much-awaited 3-Day Sale from July 31 to August 2, offering bigger savings, extended shopping hours, and exciting rewards.

Customers can enjoy up to 70% off on great finds from participating stores across the mall, making it the perfect time to shop for fashion, gadgets, home essentials, dining, and more.

Adding to the excitement, every ₱1,000 single or accumulated purchase earns shoppers one e-raffle entry for a chance to drive home a Suzuki Fronx GLX Hybrid, giving every shopping trip the opportunity to become a life-changing experience.

SMAC and Prestige cardholders can also maximize their savings with an extra 10% discount at the SM Store and select affiliate stores during the sale period.

To give shoppers more time to enjoy the event, SM City Mindpro will extend mall hours from 9:00 AM to 9:00 PM throughout the three-day sale.

Whether hunting for the best bargains, enjoying quality time with family, or chasing the grand prize, SM City Mindpro's 3-Day Sale promises an exciting shopping experience filled with exceptional value and rewarding moments.

Visit your most loved SM City Mindpro from July 31 to August 2 and experience shopping and gala to the max.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

 

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Your Guide to New Stores and Food Spots at SM Supermalls in Mindanao

No two mall visits are exactly the same. Some days call for a café stop, others for a shopping trip or a meal you've been craving! 

This July, SM Supermalls is adding more experiences across Mindanao with a fresh mix of dining spots and lifestyle brands. From first-in-SM concepts to exciting new openings, there's even more to enjoy, whatever brings you to the mall.

Here's what's new at your most-loved mall, SM Supermalls!

Yappari

Yappari is now open on the Lower Ground Level of SM City Zamboanga, bringing its signature lava stone steak experience to Zamboanga for the very first time. Enjoy premium cuts served on sizzling hot stones, so you can cook every bite to your preferred doneness while savoring every flavorful moment.

Tong Yang

Tong Yang has officially arrived on Level 3 of SM City Zamboanga, marking its first branch in Zamboanga. Known for its all-you-can-eat hot pot and grill concept, it's the perfect spot to gather with family and friends over fresh meats, seafood, vegetables, and flavorful broths for a fun, interactive dining experience.

Gashapon Bandai

A new world of surprises awaits at Level 3 of SM CDO Downtown with Gashapon Bandai. From beloved anime characters to adorable mini collectibles, every capsule offers the thrill of not knowing exactly what you'll get next.

Comma Café

Take a pause and enjoy thoughtfully crafted drinks and café favorites at Comma Café, soon to open at the Level 2 of SM Lanang. As the first branch in SM, it's an inviting spot for casual catch-ups, quiet afternoons, and everything in between!

Everyday routines are constantly evolving, and so are the places that support them. From comfort dining destinations to fashion and lifestyle brands, SM Supermalls continues to bring your favorite choices and experiences closer to the communities around you!

Check out these latest openings and see what's new at your most-loved mall, SM Supermalls.

Follow @smsupermalls on social media or visit www.smsupermalls.com for updates.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences. 

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM.

Bigger Savings All For You at SM City Mindpro's End of Season Sale

ZAMBOANGA CITY, Philippines, 01 July 2026 — One of SM’s biggest shopping events has arrived! Get ready to gala to the max as your most-loved SM City Mindpro rolls out its much-awaited End of Season Sale from June 26 to July 5, giving shoppers even more reasons to shop, dine, and celebrate with up to 70% OFF on great finds from participating stores.

Whether you're planning a wardrobe refresh, looking for the latest gadgets, upgrading your home, or hunting for the perfect gift, now is the best time to score incredible deals from your favorite brands. With discounts of up to 70% off, every visit becomes an opportunity to discover more while spending less.

More than just a shopping event, the End of Season Sale is an invitation to enjoy a maxed-out experience. From exciting retail finds and irresistible dining choices to entertainment and leisure activities for the whole family, every corner of the mall offers something worth exploring. This shopping celebration also reflects SM City Mindpro's commitment to creating memorable experiences for the Zamboanga community by bringing together the best in shopping, dining, entertainment, and lifestyle—all under one roof.

So, gather your shopping buddies, wear your comfiest shoes, and prepare to gala to the max! Enjoy bigger savings, discover amazing deals, and create unforgettable moments during the End of Season Sale!

For updates on mall events, exclusive promotions, and participating stores, follow SM City Mindpro on Facebook, TikTok, and Instagram.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

SM CITY ZAMBOANGA SEARCHES FOR THE NEXT LITTLE STAR

Young dreamers take center stage at SM Little Stars 2026

ZAMBOANGA CITY, Philippines, 23^rd June 2026 – Every big dream starts with a small step, and for aspiring young performers in Zamboanga City, that journey begins at SM Little Stars 2026.

SM City Zamboanga is once again opening its stage to talented children through the much-awaited SM Little Stars, the country's longest-running and most prestigious kiddie talent search. The competition continues to serve as a platform for young dreamers to showcase their talents, build confidence, and shine before a larger audience.

Open to children aged 4 to 7 years old as of the screening date, SM Little Stars is looking for photogenic, charming, and talented kids who can showcase their skills in singing, dancing, and other special talents.

Aspiring little stars can audition on June 27 and July 4 at the Event Center, Lower Ground Level of SM City Zamboanga, where they will have the opportunity to impress judges and earn a chance to advance to the next stages of the competition.

Parents and guardians may register their children through the official online registration link https://click.smmallsonline.com/DFqS/SMLITTLESTARS2026 or visit the Administration Office located at the Lower Ground Level beside Ace Hardware for assistance.

As SM City Zamboanga continues to create meaningful family experiences and champion young talent, the mall invites parents to encourage their little ones to take the stage, embrace the spotlight, and begin their journey toward bigger dreams.

Who knows? The next SM Little Star could be waiting to shine at your most-loved SM City Zamboanga. Register now and let your child's star power sparkle at SM Little Stars 2026. 

For updates and announcements, follow SM City Zamboanga on Facebook, Instagram, and TikTok.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You. 

All for Moms this Mother’s Day

Because moms deserve the best

ZAMBOANGA CITY, Philippines, 8^th May 2026 — We don’t always say it enough, but moms do everything. From everyday routines to life’s biggest moments, they show up, give their all, and somehow still make it look effortless. 

This Mother’s Day, it’s our turn to make them feel celebrated. 

At SM City Zamboanga and SM City Mindpro, families can enjoy meaningful MOMents together with activities, dining, shopping, wellness treats, and fun experiences made especially for moms. Whether it’s slowing down for quality time, enjoying a family meal, or simply spending the day together, SM Malls in Zamboanga make celebrating mom easy, memorable, and extra special.

For moms who deserve a pause

Treat mom to a well-deserved break with relaxing self-care moments and comforting experiences. 

Enjoy coffee dates and sweet conversations at cafés and restaurants across SM City Zamboanga and SM City Mindpro, or let mom indulge in wellness and beauty essentials from her favorite stores. From skincare finds and pampering treats to stylish fashion pieces, the malls offer simple ways to help moms recharge and feel appreciated. 

Whether it’s a quiet lunch, a relaxing shopping stroll, or a little retail therapy, it’s the perfect excuse to slow down and spend time together.

For moms who love to shop and discover

Shoppers can explore the Mommy Market in SM City Zamboanga located at the Lower Ground Event Center (May 1-12) and in SM City Mindpro at Ground Floor Activity Area (May 6-19), featuring curated finds, thoughtful gifts, local products, sweet treats, flowers, and unique items from MSMEs and mompreneurs.

Families can also snap memorable photos at the Mom’s Spotlight installations—perfect for capturing Mother’s Day memories worth keeping.

For active moms and families on the go

For moms who enjoy staying active, SM City Zamboanga and SM City Mindpro offer fun ways to move, bond, and explore together. 

Families can enjoy arcade games, movie dates, and fun attractions around the mall for a day filled with laughter and connection.

From May 5 to 10, the Active Mom’s Club also brings exciting wellness and lifestyle activities where moms can enjoy movement, self-care, and quality bonding time with loved ones.

For fur moms and their beloved companions

Fur moms deserve celebrating too! Pet-loving families can enjoy pet-friendly spaces, shop for pet essentials, and spend quality bonding time with their furry companions at SM City Zamboanga Paw Park.

More ways to celebrate MOMents together

From catching the latest blockbuster at SM Cinema to enjoying family dining favorites and discovering exciting deals around the mall, there are countless ways to make Mother’s Day feel extra meaningful.

Whether you’re planning a grand surprise or a simple day out, SM malls in Zamboanga bring everything together for a maxed-out Mother’s Day celebration made just for mom.

Celebrate love, gratitude, and togetherness through #CelebrateMomsAtSM and make it a Mother’s Day to Gala To The Max—only at your most-loved SM malls in Zamboanga.

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 About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.