SM Supermalls Rolls Out Nationwide Christmas Celebrations

SM Supermalls continues to bring Christmas cheer to communities across the Philippines with the launch of festive centerpiece displays and holiday activities in its provincial malls. Each installation highlights local character while delivering the timeless SM Christmas experience — joyful moments, engaging attractions, and memorable gatherings for families and friends.

SM Lanang: Unwrap a Joyful Season

SM Lanang in Davao debuts Unwrap A Joyful Season, drawing inspiration from the vibrant holiday atmosphere of New York City. The highlight is a 55-foot Christmas tree adorned with more than 2,000 ornaments and framed by 13 cascading floating evergreens — a fusion of global holiday elegance with Davao’s distinct local energy.

SM CDO Downtown Premier: Christmas in Bloom

SM CDO Downtown Premier presents Christmas in Bloom, a theme that blends Christmas splendor with the fantastical world of Oz. Featuring an Emerald City reimagined with vibrant red hues, the installation creates a striking backdrop for holiday photos and celebrations — perfectly timed with the release of Wicked: For Good.

SM Seaside City Cebu: The Grand Gift of Christmas

SM Seaside City Cebu unveils The Grand Gift of Christmas, part of the Unwrapping Magical Christmas Tales installation. From a ribbon that unfurls into an enchanted holiday book, visitors are invited to discover Christmas narratives inspired by SM malls across the Visayas — celebrating joy, nostalgia, and storytelling.

SM City Bacolod: Unwrapping Sweet Surprises

SM City Bacolod’s Unwrapping Sweet Surprises transforms its North Wing Main Atrium into a pastel dreamscape of confectionery-inspired décor. The 50-foot white Christmas tree features a luxury pastry shop motif, reflecting Bacolod’s well-loved heritage of sweets and culinary delights.

SM City Baguio: The Magic of Giving

SM City Baguio introduces The Magic of Giving, anchored by a 35-foot Christmas tree surrounded by red-and-gold holiday décor, arches, gift boxes, and golden baubles. Inspired by the charm of the City of Pines, the display evokes warmth, generosity, and the signature Baguio holiday atmosphere.

SM City Clark: Holiday Surprises

SM City Clark unveils Holiday Surprises, featuring a 45-foot Christmas tree, two Interactive Gift Boxes, and the event’s highlight — the Ames Room Illusion. This forced-perspective installation creates a mind-bending visual effect. The set-up also includes four-foot elves, giant ribbons, oversized gift boxes, and a dedicated gift-wrapping station.

SM City East Ortigas: Christmas Carnival with Eyo and Friends

SM City East Ortigas launches its Christmas Carnival, starring Eyo and Friends. The activity center features a Giant Inflatable Hot Air Balloon and a 25-foot ribbon-crowned Christmas tree. Shoppers can enjoy character photo spots and musical performances, including a unicyclist juggler show.

SM City Fairview: The Holiday Studios

At SM City Fairview, The Holiday Studios transforms the mall into an immersive destination with multiple Christmas-themed backdrops and photo-ready installations. Designed to encourage interactive family moments, the display offers a variety of setups perfect for festive photos and videos.

SM City Lucena: Woodland Noel – A Timeless Tale

SM City Lucena introduces Woodland Noel: A Timeless Tale, led by animated reindeer set in an enchanted forest. As a significant hub in Quezon Province and the CALABARZON region, the mall’s holiday centerpiece attracts families from surrounding municipalities.

SM City Naga: Tinsel, Treats, and Twisted Trees

Inspired by the whimsical world of Willy Wonka, SM City Naga presents Tinsel, Treats, and Twisted Trees. The multi-sensory installation features swirling lollipops, animated eyes, and a vivid peppermint garden, creating a fantastical holiday environment in Camarines Sur.

Your Christmas Destination Awaits

This holiday season, SM’s malls across the Philippines are the leading destinations for festive experiences nationwide. Each mall offers a signature celebration — from towering Christmas trees and whimsical fantasylands to interactive installations and storybook settings — making them the perfect place to create holiday memories with family and friends.

Wherever you are, your nearest SM mall is ready to welcome you with dazzling displays, festive activities, and the timeless magic of Christmas. Pick your destination, bring your loved ones, and experience the holiday wonders that make each SM mall a must-visit this season. (SM Supermalls)

SM City Mindpro Unwraps “A Christmas Story”: A Whimsical Holiday Adventure Filled with Magic, Laughter, and Reindeer Surprises

 

The most wonderful time of the year has officially arrived at SM City Mindpro as the mall transforms into a whimsical wonderland for its Christmas launch – “A Christmas Story.” Inspired by the charm and nostalgia of classic storybook holidays, this year’s theme takes a playful twist with Reindeer Christmas Surprise, inviting everyone to experience the joy and wonder of Christmas through the eyes of a child.

From twinkling lights and giant gifts and books to dazzling Christmas trees and mischievous reindeer on the loose, “A Christmas Story” brings to life a world where fantasy meets festivity. As Santa’s reindeer lead the way through sparkling displays and hidden treats, mallgoers are welcomed into a heartwarming tale filled with laughter, surprises, and timeless holiday cheer.

The Christmas Launch was graced by City Mayor Khymer Adan Olaso, represented by Kaiser Olaso, Philippine Information Agency 9 Regional Director Noemi Edaga, SM Supermalls Regional Operations Head for Mindanao 3 Lester Tantoco, SM City Mindpro Mall Manager Aileen Ann Villa-Enriquez, and special guests who joined the countdown to the grand lighting of the Christmas centerpiece. The event kicked off with dazzling performances that filled the mall atrium with music, color, and pure Christmas spirit.

 

“For many families, SM has become a place where holiday traditions come to life,” said Lester Tantoco. “It’s where children’s laughter fills the air, where friends gather to reconnect, and where families create lasting memories together – whether it’s through Christmas shopping, dining, or simply enjoying the sights and sounds of the season.”

 

The setup features Instagram-worthy decorations, magical lighting, and interactive displays perfect for kids and families to explore. From photo-worthy corners and reindeer-themed installations to surprise mall performances and exclusive holiday promos, every visit to SM City Mindpro promises something new to discover.

 

Adding even more sparkle to the celebration, SM City Mindpro has lined up a series of festive activities throughout the holiday season. Shoppers can join the SM Besties of Joy campaign, where every purchase becomes a way to share happiness with others; embark on an adventure at the SM Christmas Village Digital Game, an interactive experience that brings the spirit of play to life; witness the Grand Magical Parade featuring beloved Christmas characters; and celebrate friendship and fun with the SM Holi Squad, spreading colorful joy all around the mall.

 

More than just a visual spectacle, “A Christmas Story” captures the true essence of the holidays – togetherness, joy, and giving. As mallgoers stroll through the enchanting displays, they’ll find every corner telling its own tale of wonder, reminding everyone that the magic of Christmas lives in every smile, every laugh, and every shared moment.

 

So gather your loved ones, snap those festive photos, and experience the Christmas spirit only at SM City Mindpro, where every moment feels like a page from your favorite Christmas tale.