ZAMBOANGA CITY, Philippines, 03 August 2026 — Zamboangueños can now enjoy the internationally loved cream puffs of Beard Papa’s as the globally recognized Japanese dessert brand officially opened its first-ever branch in Zamboanga City and in the region at SM City Mindpro.
Located at the Ground Level, Beard Papa’s brings its signature freshly baked cream puffs closer to customers in Western Mindanao, marking another milestone in the mall’s growing roster of sought-after dining and specialty food brands.
Known around the world for its light, crispy pastry shells and rich, creamy fillings prepared fresh every day, Beard Papa’s has earned a loyal following for delivering handcrafted desserts that combine quality, freshness, and authentic Japanese craftsmanship.
The opening reinforces SM City Mindpro's commitment to continuously elevating the shopping and dining experience by introducing first-to-market brands that give customers more reasons to visit the mall.
Families, friends, students, and dessert lovers can now experience Beard Papa’s signature treats without leaving the city, making every visit to SM City Mindpro even sweeter.
Whether it's a quick snack, a well-deserved reward, or a treat to share with loved ones, Beard Papa’s offers a delightful experience that's freshly baked and filled with happiness.
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About SM Supermalls
SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.
Through “My SM”, SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.
My SM. Your Most Loved Supermall.
