SM City Mindpro Brings Cultural Glamour to Life in the Fiesta Hermosa Fashion Show

The vibrant hues of Zamboanga’s culture came alive at the Fiesta Hermosa Fashion Show held at SM City Mindpro, where the city’s timeless artistry and fashion heritage took center stage. The event captivated mallgoers and guests alike as talented local designers showcased the region’s most exquisite Badju and Mascota creations – each piece reflecting the city’s deep-rooted history, artistry, and multicultural beauty.

 

A much-anticipated highlight of the Vibrant Hermosa Festival celebration, the fashion show brought together established designers who reimagined traditional attire with contemporary flair. The Badju, a representation of the city’s indigenous influences, and the Mascota, Zamboanga’s version of the Spanish-era traje de mestiza, were given a modern twist that blended heritage with innovation.

Gracing the runway were models dressed in stunning ensembles that told stories of faith, resilience, and pride. From intricately embroidered Badju adorned with beads and sequins to lavishly designed Mascotas with elegant trails and handwoven details, each piece celebrated the craftsmanship and identity of Zamboangueños.

“The Fiesta Hermosa Fashion Show is more than just a showcase of beauty – it’s a tribute to our roots,” said Aileen Ann Villa-Enriquez, Mall Manager of SM City Mindpro. “Through this event, we honor the artisans, seamstresses, and designers who continue to preserve our cultural treasures while inspiring a new generation to wear their heritage with pride.”

The event also served as a platform to promote local creativity and sustainable artistry. Participating designers emphasized the use of locally sourced fabrics and handwoven textiles, underscoring Zamboanga’s growing recognition as a hub for cultural fashion and craftsmanship in Mindanao.

Mallgoers were treated not only to the breathtaking runway spectacle but also to a deeper appreciation of the city’s fashion identity, one that bridges its rich past with a vibrant future.

As SM City Mindpro continues its celebration of Vibrant Hermosa Fest 2025, the fashion show stood as a dazzling reminder that Zamboanga’s beauty lies not only in its festivals and traditions, but also in the artistry of its people – where every Badju and Mascota tells a story of grace, legacy, and love for culture.

For more information on SM City Mindpro’s Vibrant Hermosa Fest celebration and upcoming events, follow SM City Mindpro on Facebook and other social media platforms. (PR)

Bests of Mindanao at SM City Mindpro

Feel the vibe and explore homegrown BESTS at SM City Mindpro this month of August and September!

Snag local crafts or bring home palatable homemade delicacies and fresh produce—all are featured at the Festive Zamboanga, Best of Mindanao Pop-up Fair in SM City Mindpro’s Ground Level Activity Area from August 25 to September 8.

This pop-up fair showcases specialty and artisan products from different enterprises based in the city.

 

Best Eats. Take a break and savor Alavar’s best-known curacha with special Alavar sauce and halal Tausug delicacies from Tutup Homemade Delicacies by Dennis Coffee Garden. If you are looking for satisfying snacks and a guilt-free indulgence, baulu and lukut-lukut from Ola Food Products are for grabs. More food options are readily available and await you at the fair!

 

Best Crafts. Upgrade your crib and make your space aesthetic with these homegrown finds like the creative and colorful upcycled dolls made of paper from Gab Creation Handicrafts. Now, if you want to look stylish, Yakan Fashion Corner and ZamSulu Artworks showcases their best yakan-made clothes, bags, and accessories, along with the Mascota Filipiniana-inspired dress display.

Best Produce. Bring home fresh fruits and vegetables from Mindpro Supermarket! Their display of fresh produce will surely be enticing.

Aside from these amazing foods and finds at the fair, SM also highlights homegrown brands which give the best tastes and gastronomic delight to Zamboangueños – Casa Velyn, Turkish Grille Plus, and Arya’s Coffee and Tea, to name a few.

For more information on other activities, visit and follow SM City Mindpro on Facebook. (SM PR)