Shop, Save, and Celebrate at SM City Mindpro’s Hermosa Fest Sale!

Enjoy up to 70% off on great finds from October 10 to 16!

In celebration of Zamboanga’s most vibrant festival, SM City Mindpro invites everyone to join the Hermosa Fest Sale happening from October 10 to 16, 2025 – a week-long shopping extravaganza that brings together unbeatable deals, festive cheer, and the joyful spirit of Fiesta Hermosa!

 

Shoppers can enjoy up to 70% off on a wide range of items from participating stores – from fashion, beauty, and gadgets to home essentials and lifestyle brands. Whether you’re hunting for stylish outfits for the festivities, gifts for loved ones, or a well-deserved treat for yourself, SM City Mindpro has something special in store for you.

 

Beyond shopping, mallgoers can also immerse themselves in the festive atmosphere as SM City Mindpro continues to celebrate the Fiesta Hermosa, featuring dazzling mall décor, vibrant cultural showcases, and exciting activities that highlight Zamboanga’s rich heritage.

 

“As we celebrate Hermosa Festival, SM City Mindpro aims to give our shoppers a reason to celebrate with us — through great deals, fun experiences, and memorable moments shared with family and friends,” said Mall Manager Aileen Ann Villa-Enriquez.

 

Don’t miss this chance to shop, save, and celebrate Hermosa! Visit SM City Mindpro from October 10 to 16 and make the most of your shopping spree with amazing discounts and festive surprises.

 

For more updates, follow SM City Mindpro on Facebook, Instagram, and TikTok. (PR)

SM City Mindpro Brings Cultural Glamour to Life in the Fiesta Hermosa Fashion Show

The vibrant hues of Zamboanga’s culture came alive at the Fiesta Hermosa Fashion Show held at SM City Mindpro, where the city’s timeless artistry and fashion heritage took center stage. The event captivated mallgoers and guests alike as talented local designers showcased the region’s most exquisite Badju and Mascota creations – each piece reflecting the city’s deep-rooted history, artistry, and multicultural beauty.

 

A much-anticipated highlight of the Vibrant Hermosa Festival celebration, the fashion show brought together established designers who reimagined traditional attire with contemporary flair. The Badju, a representation of the city’s indigenous influences, and the Mascota, Zamboanga’s version of the Spanish-era traje de mestiza, were given a modern twist that blended heritage with innovation.

Gracing the runway were models dressed in stunning ensembles that told stories of faith, resilience, and pride. From intricately embroidered Badju adorned with beads and sequins to lavishly designed Mascotas with elegant trails and handwoven details, each piece celebrated the craftsmanship and identity of Zamboangueños.

“The Fiesta Hermosa Fashion Show is more than just a showcase of beauty – it’s a tribute to our roots,” said Aileen Ann Villa-Enriquez, Mall Manager of SM City Mindpro. “Through this event, we honor the artisans, seamstresses, and designers who continue to preserve our cultural treasures while inspiring a new generation to wear their heritage with pride.”

The event also served as a platform to promote local creativity and sustainable artistry. Participating designers emphasized the use of locally sourced fabrics and handwoven textiles, underscoring Zamboanga’s growing recognition as a hub for cultural fashion and craftsmanship in Mindanao.

Mallgoers were treated not only to the breathtaking runway spectacle but also to a deeper appreciation of the city’s fashion identity, one that bridges its rich past with a vibrant future.

As SM City Mindpro continues its celebration of Vibrant Hermosa Fest 2025, the fashion show stood as a dazzling reminder that Zamboanga’s beauty lies not only in its festivals and traditions, but also in the artistry of its people – where every Badju and Mascota tells a story of grace, legacy, and love for culture.

For more information on SM City Mindpro’s Vibrant Hermosa Fest celebration and upcoming events, follow SM City Mindpro on Facebook and other social media platforms. (PR)

SM City Mindpro Celebrates Hermosa Festival 2025 with a Vibrant Showcase of Culture, Music, and Tradition

 

SM City Mindpro joins the entire city in celebrating Fiesta Hermosa 2025, the grandest and most colorful festival in the region, in honor of Nuestra Señora La Virgen del Pilar.

 

True to its commitment to bring communities together, SM proudly unveils a vibrant lineup of festivities that showcase the rich culture, artistry, and joyful spirit of Zamboangueños during the opening salvo held on October 1 which was graced by City Mayor Khymer Adan Olaso.

 

The month-long celebration at SM City Mindpro officially kicks off with the Vibrant Hermosa Centerpiece at Level 4 Activity Area from October 1 to 28. Mallgoers will be welcomed by a stunning visual display inspired by Zamboanga’s colorful traditions, highlighting the city’s cultural pride and faith. This iconic setup will serve as a perfect backdrop for family gatherings, photos, and festive moments.

 

Shoppers can also indulge in local finds at the Hermosa Fest Bazaar from October 3 to 28, where local entrepreneurs and artisans showcase a wide array of delicacies, handicrafts, fashion, and proudly Zamboangueño products. This initiative not only celebrates creativity but also supports the growth of MSMEs in the region.

 

Adding a fresh twist to the celebration, SM City Mindpro will host the Swifties Listening Party on October 5, a special gathering for music lovers, bringing together Zamboangueño fans for a fun-filled night of friendship, beats, and celebration.

 

Fashion takes center stage with the Fiesta Hermosa Fashion Show featuring Badju and Mascota on October 6. This much-awaited showcase puts the spotlight on Zamboanga’s unique fashion identity, blending tradition and elegance in a spectacular runway display.

 

“SM City Mindpro is more than just a shopping destination – it is a home where culture and community come together. Through the Vibrant Hermosa Festival, we celebrate Zamboangueño traditions while also creating meaningful experiences for families and friends to enjoy,” said Lester Tantoco, SM Supermalls Regional Operations Head for Mindanao 3.

 

The Hermosa Festival is deeply rooted in the faith and culture of Zamboanga City, and SM City Mindpro’s celebration is its way of honoring the city’s patroness while giving Zamboangueños memorable moments to treasure.

 

From festive displays to cultural showcases, bazaars to music and fashion, SM City Mindpro promises that this year’s celebration of Hermosa Festival will be a feast of colors, creativity, and community spirit.

For updates on schedules and event details, follow SM City Mindpro’s official social media pages. (PR)