It’s Time to Go ALL OUT: Big Sales, Geek Culture, and Epic Fun Take Over SM Supermalls in Zamboanga This August!

ZAMBOANGA CITY, Philippines, 28 August 2026 – The final days of August are shaping up to be more exciting than ever as your most-loved SM City Mindpro and SM City Zamboanga roll out a lineup of shopping deals, tech experiences, and fandom-filled events that promise maxed-out experience for everyone.

Shoppers can look forward to the Great August Sale from August 28 to 31, where participating stores across both malls offer up to 70% OFF on fashion, gadgets, dining, home essentials, beauty products, and more. Whether upgrading your wardrobe, scoring the latest tech, or treating family and friends, the sale makes it the perfect time to shop and save before the month ends.

Beyond shopping, SM is turning the spotlight on technology, gaming, anime, and collectibles through its Tech & Play Month celebration. At Cyberzone, located on Level 4 of SM City Mindpro and Level 2 of SM City Zamboanga, enthusiasts can explore the latest gadgets, gaming trends, hobby collections, and emerging tech innovations. The month-long campaign brings together the communities behind gaming, anime, collectibles, and digital lifestyles in one exciting destination.

Adding even more energy to the celebrations is the GEEKCON at SM City Zamboanga, a showcase of creativity, competition, and fandom happening at the Mall Atrium, Lower Ground Level. The festivities kick off on August 28 at 10:00 AM with a Trading Card Game Tournament featuring popular titles such as Pokémon, Vanguard, and Yu-Gi-Oh!, where players can test their skills against fellow enthusiasts.

On August 29, SM City Zamboanga makes history with the city's first-ever JPOP Anime Singing Contest, giving anime fans and aspiring performers a chance to take center stage and celebrate the music behind some of their favorite series. The excitement reaches its grand finale on August 30 with the Cosplay Showcase Showdown, where solo and group competitors will bring beloved characters to life through stunning costumes, creativity, and performance.

With unbeatable shopping deals, immersive tech experiences, and a vibrant celebration of geek culture, SM Supermalls in Zamboanga invites everyone to make the most of the remaining days of August. From bargain hunters and gadget lovers to gamers, anime fans, collectors, and cosplayers, there's no better place to shop, play, and connect than at SM.

Don't just end August. End it with gala to the max at SM City Mindpro and SM City Zamboanga.

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About SM Supermalls

SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.

Through "My SM," SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.

My SM. Your Most Loved Supermall.

All the Techy and Geeky Activities You Can Do at SM This August

The “-ber” months hype is right around the corner, but August isn't just a boring wait for the holiday vibes to begin because it’s also SM’s Cyber Month 2024!

Fans of tech, gadgets, gaming, and everything in between are sure to find something to enjoy during the month-long celebration at SM Cyberzone–the leading and largest IT retailer in the country!

Let’s play together!

At the CTRL+ALT+PLAY gaming hubs, mall goers can drop in for a friendly round against fellow visitors. Don’t be shy to try whether you’re a curious onlooker, newbie gamer, or a seasoned enthusiast, all ages and skill levels are welcome to take part in the fun.

SM has prepared a complete lineup of genres, and there’s sure to be a game to tickle your fancy from Tekken 8, Mobile Legends Tournament, Valorant, Roblox, and Battle Arena. CTRL+ALT+PLAY is happening all weekends of August!

Some participating SM Malls for CTRL+ALT+PLAY include SM Southmall (Playstation 5 and VR), SM City Marikina (Tekken 8), SM City Marilao (Mobile Legends Tournament), SM City Clark (Mobile Legends Tournament), SM City Pampanga (Mobile Legends Tournament), SM City Cabanatuan (Valorant), SM City Sorsogon (Roblox), and more. Prize pools of up to P30,000 are up for grabs! Be sure to check out the official Facebook page of the SM Supermall near you for more information and updates.

Feel like gaming? Score all your gaming essentials from gaming consoles and other accessories at these gaming stores at SM:

• Datablitz: Level up your gaming experience with Datablitz! Discover a wide range of consoles, games, and accessories to enhance your gameplay.  
• Game One: Fuel your gaming passion at Game One! Find the latest titles, gaming gear, and collectibles to satisfy your gaming cravings.
• Game Xtreme: Unleash your inner gamer at Game Xtreme! Score awesome deals on consoles, games, and accessories to dominate the competition.

Dressed to win

 

Cosplayers are some of the most passionate members of the gaming community and SM is giving them the well-deserved spotlight to show off their meticulous creations at the Geek Con Cosplay Tournament!

And if you’re an aspiring cosplayer, the floor is definitely open for you to sign up and participate!

Cheer on your favorite characters come to life on Saturday, August 24 at SM City Mindpro.

Want to join in on the fun? Shop for your own costume and props from these stores at SM:

• Toy Kingdom: Toy Kingdom is your one-stop shop for epic cosplay props. Find the perfect pieces to bring your character to life!
• The SM Store: Find the perfect costume and makeup essentials at The SM Store to create your desired cosplay look. You’ll find what you need at SM Fashion and SM Beauty!
• Sathura Wigs: Transform your cosplay character with Sathura Wigs. Find the perfect wig to complete your character transformation!

King of the ring

Fancy a bit of excitement? The Tekken Circuit’s intense matches are sure to get your blood pumping! Featuring the best of the country’s digital fighters, spectators are guaranteed hard-fought victories and Tekken enthusiasts can marvel at the elite technical skills on display.

Who will claim top honors? Find out as the Kings of the Iron First do battle on Saturday August 24 at SM City BF Paranaque and Saturday August 31 at SM City Marikina.

Bring home the ultimate souvenir

Of course, It’s not Cyber Month without some irresistible opportunities to grab the latest tech and gear!

Shop and Save with Exclusive Deals at Cyberzone! Dive into The Great Gadget Sale as Cyberzone and SM Supermalls are offering shoppers exclusive #TechAssured deals, promos, and exciting surprises for the entire duration of August. Score discounts of up to 50% off on at participating stores at SM Cyberzone. 

Some stores to check out:

• Smart Store: Enjoy up to 50% off on smartphones and gadgets. Flexible payment options available.
• Mi Store: Score amazing deals on earbuds and smart home devices. Visit Mi Store today!
• Electroworld: Get your hands on a Nintendo Switch with a 25% discount. Limited time offer only!
• Octagon: Looking for tech deals? Octagon has got you covered. Huge discounts on their wide range of gadgets await!
• Silicon Valley: Discover the latest tech gadgets at incredible prices. Visit Silicon Valley now and explore their selection of tech and gadgets.

Plus, you can get exclusive deals via the SM Malls Online App, so be sure to download now and explore all the cool sales and discounts you can score!

 

Meanwhile, gamers can enjoy activities and events and level up their mall going experience every single day at the tech fair because it’s #NoLimitsAllThrills for SM Cyber Month.

Are you ready to geek out (and possibly splash out!) on the best of tech, gadgets, games, and pop culture this August? Then head over to your nearest SM Supermall and take part in all the activities of SM Cyber Month today! (SM Supermalls)