It’s Time to Go ALL OUT: Big Sales, Geek Culture, and Epic Fun Take Over SM Supermalls in Zamboanga This August!

ZAMBOANGA CITY, Philippines, 28 August 2026 – The final days of August are shaping up to be more exciting than ever as your most-loved SM City Mindpro and SM City Zamboanga roll out a lineup of shopping deals, tech experiences, and fandom-filled events that promise maxed-out experience for everyone.

Shoppers can look forward to the Great August Sale from August 28 to 31, where participating stores across both malls offer up to 70% OFF on fashion, gadgets, dining, home essentials, beauty products, and more. Whether upgrading your wardrobe, scoring the latest tech, or treating family and friends, the sale makes it the perfect time to shop and save before the month ends.

Beyond shopping, SM is turning the spotlight on technology, gaming, anime, and collectibles through its Tech & Play Month celebration. At Cyberzone, located on Level 4 of SM City Mindpro and Level 2 of SM City Zamboanga, enthusiasts can explore the latest gadgets, gaming trends, hobby collections, and emerging tech innovations. The month-long campaign brings together the communities behind gaming, anime, collectibles, and digital lifestyles in one exciting destination.

Adding even more energy to the celebrations is the GEEKCON at SM City Zamboanga, a showcase of creativity, competition, and fandom happening at the Mall Atrium, Lower Ground Level. The festivities kick off on August 28 at 10:00 AM with a Trading Card Game Tournament featuring popular titles such as Pokémon, Vanguard, and Yu-Gi-Oh!, where players can test their skills against fellow enthusiasts.

On August 29, SM City Zamboanga makes history with the city's first-ever JPOP Anime Singing Contest, giving anime fans and aspiring performers a chance to take center stage and celebrate the music behind some of their favorite series. The excitement reaches its grand finale on August 30 with the Cosplay Showcase Showdown, where solo and group competitors will bring beloved characters to life through stunning costumes, creativity, and performance.

With unbeatable shopping deals, immersive tech experiences, and a vibrant celebration of geek culture, SM Supermalls in Zamboanga invites everyone to make the most of the remaining days of August. From bargain hunters and gadget lovers to gamers, anime fans, collectors, and cosplayers, there's no better place to shop, play, and connect than at SM.

Don't just end August. End it with gala to the max at SM City Mindpro and SM City Zamboanga.

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About SM Supermalls

SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.

Through "My SM," SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.

My SM. Your Most Loved Supermall.

Samsung Galaxy S26 FE Officially Launches in the Philippines: Specs, Price, and Promos

Samsung Galaxy S26 FE

Samsung Electronics has officially unveiled the newest addition to its flagship lineup: the Samsung Galaxy S26 FE. Designed to deliver signature Galaxy S performance, top-tier photography features, and seamless everyday tools, the Galaxy S26 FE debuts as the first device in the S26 series running out of the box on One UI 9.

Whether you are capturing fast-moving content, refining photos with AI, or looking for all-day reliability, the Galaxy S26 FE packs what users value most into a thin, light, and sleek design.

Enhanced Camera Tools: Capture Fast, Edit Effortlessly

The Galaxy S26 FE upgrades the mobile camera experience with a versatile triple rear camera setup (50 MP wide, 12 MP ultra-wide, and 8 MP telephoto with 3x optical zoom) paired with an enhanced 12 MP front-facing camera.

• My FanCam: Making its debut outside of Samsung’s foldable lineup, My FanCam automatically tracks and centers a selected subject in video mode, intelligently reframing footage for effortless, social-ready clips.

• Super Steady with Horizontal Lock: Keeps video capture smooth and level while moving, traveling, or filming on the go.

• Signature Nightography: Low-light photography is clearer and brighter, preserving detail even in complex lighting conditions.

• Photo Assist & Gemini Omni: Generative AI tools allow users to edit photos with simple natural-language prompts or create polished video clips directly from their Gallery.

Smarter Workflows with One UI 9 & Galaxy AI

Running on One UI 9 (built on Android 17), the Galaxy S26 FE brings context-aware AI experiences designed to streamline daily tasks:

• Updated Now Brief: Offers personalized briefing cards—such as weather, schedule, and wellness updates—that can be custom-created using natural language prompts.

• Now Nudge: Provides contextual suggestions across third-party apps and notifications to help manage daily routines with less friction.

• Multi-Object Circle to Search: Circle to Search with Google now allows users to search for multiple items or objects simultaneously within a single image frame.

Built for All-Day Performance and Longevity

Under the hood, the device is powered by the Exynos 2500 (3nm) processor and houses a large 4,900 mAh battery. Supporting 45W fast wired charging, it can recharge up to 69% in roughly 30 minutes.

Visuals are handled by a vibrant 6.7-inch FHD+ Dynamic AMOLED 2X display with a smooth 120Hz refresh rate and peak brightness reaching up to 1,900 nits.

To ensure long-term value, Samsung backs the Galaxy S26 FE with seven generations of OS upgrades and seven years of security updates. Data transfers are simplified with the upgraded wireless Smart Switch, enabling seamless setup on both Android and iOS devices.

Philippine Pricing, Availability, and Promos

The Samsung Galaxy S26 FE is available in three colorways: Blueberry, Graphite, and Pistachio.

Local Pricing

:

• 128GB (8GB RAM): ₱46,990

• 256GB (8GB RAM): ₱53,990

• 512GB (8GB RAM): ₱67,990

Special Launch Offers (Until November 30)

• Introductory Discounts: Get ₱7,000 off on the 512GB variant, ₱5,000 off on the 256GB variant, or ₱4,000 off on the 128GB variant.

• Flexible Payments: Up to 15% off for up to 36 months via select partner banks.

• Trade-In Bonus: Enjoy up to ₱6,000 in guaranteed savings when trading in old devices.

• Perks Included: Every purchase includes a 6-month free trial of Google AI Pro, which offers expanded AI features and 5 TB of cloud storage.

The Galaxy S26 FE is available across Samsung Experience Stores nationwide, with Samsung.com orders shipping by September 11.

Samsung Galaxy S26 FE Key Specs at a Glance

Feature	Specification
Display	6.7” FHD+ Dynamic AMOLED 2X, 120Hz, 1,900 nits peak brightness
Processor	Exynos 2500 (3nm AP)
Rear Cameras	50 MP Main (OIS) + 12 MP Ultra-Wide + 8 MP Telephoto (3x Optical Zoom)
Front Camera	12 MP
Battery & Charging	4,900 mAh; 45W Wired Fast Charging, 15W Fast Wireless Charging
OS	One UI 9 (Android 17) — 7 years of OS & security updates
Durability	IP68 Dust and Water Resistance
Dimensions & Weight	161.6 x 76.9 x 7.4 mm; 193g

SM Group receives 12 Stevie® Awards for reporting and community programs

The SM Group received 12 Stevie Awards at the 2026 International Business Awards, with recognition spanning parent-company reporting and programs delivered through its malls and communities. 

SM Investments Corporation, the parent company of the SM Group, received four awards. It won Gold Stevies in the Conglomerates (Large) and Best Annual Report (Publicly Held Corporations) categories for its 2025 Integrated Report.

Its 2025 Sustainability Report received Bronze for Best Sustainability Report. The SM Sustainability School also received Bronze under Sustainability Initiative of the Year in Asia, Australia and New Zealand.

Frederic C. DyBuncio, President and Chief Executive Officer of SM Investments

“Clear reporting gives investors and other stakeholders a better view of how we make decisions, manage the business and plan for the long term,” said Frederic C. DyBuncio, President and Chief Executive Officer of SM Investments. “The other awards show how that same sense of responsibility is carried through by our businesses in the communities they serve.” 

That work can be seen across the eight awards received by SM Supermalls.

 

SM Supermalls President Steven T. Tan

“People experience a mall through the things they do there, not through what we say about it,” said SM Supermalls President Steven T. Tan. “A place to read, an event that brings local art to more people, or a program that makes the mall easier to use can make a practical difference to a community.” 

The Philippine International Pyromusical Competition won Gold for Brand Experience of the Year (Consumer), while the Find Your SM campaign received Silver in the same category. 

The SM Green Movement won Silver for Achievement in Corporate Social Responsibility. The SM Cares Coastal Cleanup initiative received Silver for Achievement in Environment, while SM Cares: A Mall for All received Silver for Achievement in Diversity and Inclusion. 

The SM Cares Book Nook received Bronze for Most Innovative Creative Project. The program makes space in malls for people to read and share books. The Empowering Communities campaign was also recognized under Corporate Social Responsibility Program of the Year in Asia, Australia and New Zealand. 

SM Mindanao Art received Bronze in the Corporate and Community (Community Engagement Event) category, giving Mindanaoan artists and their work a wider public audience.

More than 300 business professionals took part in two months of judging. Winners were determined from their average scores.

The International Business Awards, now in their 23rd year, recognize organizations, executives, entrepreneurs and teams worldwide.

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About SM Investments Corporation

SM Investments Corporation (SM) is an owner-operator of market-leading businesses in retail, banking, and property, with investments in high-growth opportunities in the Philippine economy. Through its portfolio, SM generates resilient cash flows and reinvests with discipline to compound value over the long term.

Its retail operations are the largest and most diversified in the country. Its property arm, SM Prime Holdings, Inc., is the largest integrated property developer in the Philippines. Its banking interests include BDO Unibank, Inc., the country’s largest bank, and China Banking Corporation, one of the country’s largest private domestic banks.

For more information, please visit www.sminvestments.com