Big Bad Wolf Books Greets Cebu with an Epic Book Sale Welcome

Cebu Book Sale at GMall of Cebu. | PR Photo

Cebu, Philippines (July 25, 2025) – Cebu book lovers, are you ready to unleash your inner book beast? Big Bad Wolf Books has officially returned, opening its much-awaited 2025 sale at the Atrium Area of GMall Cebu. From July 25 to August 4, the world’s largest book sale is open daily from 10:00 AM to 9:00 PM. Thousands of brand new books and exciting discounts are waiting for you, so get ready to explore and discover your next great read.

Excited readers, loyal supporters, and curious newcomers came early to celebrate the return of the world’s largest book sale and the special joy that comes with every Big Bad Wolf event. This year's Cebu sale also allows visitors to support The Sisters of Mary Schools through Big Bad Wolf’s Red Readerhood Program.

A Howl of Thanks from Red Readerhood Beneficiary

Welcome Remarks of Jacqueline Ng, Co-founder of Big Bad Wolf Books. | PR Photo

The event opened with a warm welcome, including a heartfelt message from Big Bad Wolf Books Co-Founder Jacqueline Ng. She shared her excitement about being back in Cebu and talked about the team’s passion for making books more accessible to Filipinos through the Red Readerhood Program.

“It’s always a pleasure to come back to Cebu,” said Jacqueline Ng. “There’s a real love for reading here that we’ve felt every time we visit. The support from the Cebuano community means so much to us. It’s this shared passion that fuels our mission to get books in the hands of those who need it and inspire a lifelong love for reading.”

Choir Performance of The Sisters of Mary School - Boystown. | PR Photo

Violin Performance of The Sisters of Mary School - Girlstown. | PR Photo

Kicking off the event, students from The Sisters of Mary School, Boystown, and Girlstown shared their talents and gratitude on stage. The Boystown choir gave a touching performance, while the Girlstown students impressed the crowd with a lovely violin piece.

Book Turnover with Toby Florendo, Head of Gawad Kalinga, Cebu, and Jacqueline Ng, Co-founder of Big Bad Wolf Books. | PR Photo

Additionally, Big Bad Wolf Books turned over 500 books to Gawad Kalinga, making another meaningful step in sharing the joy of reading with Filipino communities. Known for providing housing, improving access to learning, and nurturing hope through its programs, Gawad Kalinga embodies the same values of dignity and opportunity that drive the Red Readerhood Program.

Ley Almeda, Country Head of Big Bad Wolf Books Philippines, also expressed deep appreciation for the warm welcome from the Cebuano community, saying, “Working with The Sisters of Mary Schools through our Red Readerhood Program is an honor. When we see students perform like this, we’re reminded of exactly why we do what we do,” said Ley Almeda.

Through the Red Readerhood Program, Big Bad Wolf Books continues to support young students by giving books to partner schools. This year, every book you buy or donate goes a long way in helping the children from The Sisters of Mary Schools discover the joy and wonder of reading.

Fierce Reader Discounts and Savings for School Wolfies

The 2025 Big Bad Wolf Cebu Book Sale comes fully loaded with tiered promos that make it easier than ever to grow your book den. Spend ₱2,000 and instantly slash ₱200 off your total. Go beast mode with a ₱5,000 book haul and enjoy a ₱500 discount at checkout.

Schools and libraries also get a 10% discount on English titles for purchases of ₱30,000 or more, perfect for stocking up classroom shelves. What about students? Just flash your valid student ID and enjoy an automatic 5% discount, no minimum spend required. Plus, Big Bad Wolf Books is cooking up a special promo just for readers from nearby provinces, so keep your eye on their social media pages to know more.

Hunt Books, Find Joy, Join the Pack

Whether you’re hunting for that rare title, bonding with fellow readers, or just looking to spark a lifelong love of books, book it to the Big Bad Wolf Book Sale at GMall Cebu and experience the sale that’s turning pages—and lives—across the country. The Big Bad Wolf Cebu Book Sale runs from July 25 to August 4 at the Atrium of GMall of Cebu, open daily from 10 AM to 9 PM. 

For more information regarding Big Bad Wolf’s current and upcoming Book Sales, you can visit their website or check out their social media accounts (Facebook | Instagram).

The World's Biggest Book Sale Lands at GMall Cebu — Are You Ready?

Welcome Remarks of Jacqueline Ng, Co-founder of Big Bad Wolf Books. / PR Photo

Cebu, Philippines (July 16, 2025) – Cebu, are you ready? Big Bad Wolf Books is making its grand return, bigger and bolder, with even more excitement for readers. From July 25 to August 4, 2025, the world's biggest book sale opens at the GMall Cebu Atrium Area for the very first time, bringing a thrilling treasure trove of titles and unbeatable deals for every kind of reader.

Featuring hundreds of thousands of new books, massive discounts of up to 95 percent, and a strong commitment to making reading accessible for everyone, Big Bad Wolf is set to bring its most exciting and daring book event to date.

"We're not here to blend in. We're here to flip the script—on what a book sale can be, and who gets to be part of the story," said Big Bad Wolf Books Co-Founder Jacqueline Ng during the official press conference.

Cebuanos can look forward to new titles and exciting deals throughout the sale. Whether you're visiting for the first time or are already a book lover with shelves full at home, there's something for everyone. This year's Cebu sale brings fresh titles that even longtime fans have never seen. You'll find many books to explore and enjoy, from self-help and inspiring nonfiction to children's books and popular BookTok picks.

Beautiful World, Where Are You (Hardcover)

Author: Sally Rooney

Original Price: Php 1,100

BBW Price: Php 500

Check & Mate (NEW)

Author: Ali Hazelwood

Original Price: Php 1,100

BBW Price: Php 440

The Big Human Body Activity Book 

Author: Ben Elcomb 

Original Price: Php 950

BBW Price: Php 280

The Pokémon Annual 2025 (NEW)

Author: Pokémon

Original Price: Php 600

BBW Price: Php 280

Andrew Carnegie's Mental Dynamite (Hardcover)

Author: Napoleon Hill

Original Price: Php 2,200

BBW Price: Php 560

Rule Your Day (Hardcover)

Author: Joel Osteen

Original Price: Php 1,800

BBW Price: Php 340

Get VIP Access with Share & Win Promo

Attendees with BBW Books. /PR Photo

Want to be first in line? Big Bad Wolf Books is again opening its "Share & Win" promo, where lucky readers can snag exclusive VIP access before the doors officially open.

To join, share the event announcement, tag three book-loving friends, and use the official hashtags: #BBWCebu2025, #BookItToGMall, #BadderThanEver, #BigBadWolf, #BBWPhilippines2025, and #SharingKnowledgeGlobally.

Five hundred winners will be selected, each receiving exclusive early access passes good for three people. Don't miss this opportunity to be among the first to discover the best titles and biggest deals!

Epic Deals Await Cebuano Readers

Aside from huge discounts of up to 95 percent, shoppers can also enjoy special tiered promotions. Spend at least ₱2,000 and get an instant ₱200 off, or enjoy ₱500 off when you reach ₱5,000 at checkout.

Big Bad Wolf Books is also extending its advocacy to schools and libraries. Institutions that spend a minimum of ₱30,000 are eligible for a 10% discount on English books—a unique opportunity to support classrooms, learning hubs, and reading corners across the region.

Red Readerhood Brings Books to Boystown and Girlstown

The Red Readerhood Program returns for Big Bad Wolf Books' global literacy initiative, designed to provide books to underserved children and communities. For its Cebu book sale, Big Bad Wolf Books donates 1,000 books each to Boystown and Girlstown Cebu, nonprofit institutions committed to providing care and educational opportunities to young people in need.

The press conference also featured a heartfelt performance by the children of Boystown and Girlstown, showcasing the creativity, energy, and promise that literacy can help unlock. Red Readerhood is a testament to the belief that every child deserves the chance to read, dream, and shape their future.

More Than a Sale, It's a Statement

Big Bad Wolf Books isn't just a shopping event. It's a movement—a challenge to the ordinary and a call to rediscover what reading can do, and who it's for. This isn't just an event filled with books; it's a bold declaration that books belong in every home and hand. Before you head out, here's a quick reminder of what to expect:

Venue: GMall Cebu

Dates: July 25 to August 4, 2025

Prices: Up to 95% off on brand-new books

Cause: Book donations to Boystown and Girlstown under Red Readerhood

Surprise: New titles never before seen in Cebu

So pack your bags, bring your strongest friend (or a trolley), and prepare to get booked. Admission is free, and the book sale runs daily from 10:00 AM to 9:00 PM at GMall Cebu, from July 25 to August 4, 2025. 

For more information regarding Big Bad Wolf's current and upcoming Book Sales, visit their website or check out their social media accounts (Facebook | Instagram).