Big Bad Wolf Books Greets Cebu with an Epic Book Sale Welcome

Cebu Book Sale at GMall of Cebu. | PR Photo

Cebu, Philippines (July 25, 2025) – Cebu book lovers, are you ready to unleash your inner book beast? Big Bad Wolf Books has officially returned, opening its much-awaited 2025 sale at the Atrium Area of GMall Cebu. From July 25 to August 4, the world’s largest book sale is open daily from 10:00 AM to 9:00 PM. Thousands of brand new books and exciting discounts are waiting for you, so get ready to explore and discover your next great read.

Excited readers, loyal supporters, and curious newcomers came early to celebrate the return of the world’s largest book sale and the special joy that comes with every Big Bad Wolf event. This year's Cebu sale also allows visitors to support The Sisters of Mary Schools through Big Bad Wolf’s Red Readerhood Program.

A Howl of Thanks from Red Readerhood Beneficiary

Welcome Remarks of Jacqueline Ng, Co-founder of Big Bad Wolf Books. | PR Photo

The event opened with a warm welcome, including a heartfelt message from Big Bad Wolf Books Co-Founder Jacqueline Ng. She shared her excitement about being back in Cebu and talked about the team’s passion for making books more accessible to Filipinos through the Red Readerhood Program.

“It’s always a pleasure to come back to Cebu,” said Jacqueline Ng. “There’s a real love for reading here that we’ve felt every time we visit. The support from the Cebuano community means so much to us. It’s this shared passion that fuels our mission to get books in the hands of those who need it and inspire a lifelong love for reading.”

Choir Performance of The Sisters of Mary School - Boystown. | PR Photo

Violin Performance of The Sisters of Mary School - Girlstown. | PR Photo

Kicking off the event, students from The Sisters of Mary School, Boystown, and Girlstown shared their talents and gratitude on stage. The Boystown choir gave a touching performance, while the Girlstown students impressed the crowd with a lovely violin piece.

Book Turnover with Toby Florendo, Head of Gawad Kalinga, Cebu, and Jacqueline Ng, Co-founder of Big Bad Wolf Books. | PR Photo

Additionally, Big Bad Wolf Books turned over 500 books to Gawad Kalinga, making another meaningful step in sharing the joy of reading with Filipino communities. Known for providing housing, improving access to learning, and nurturing hope through its programs, Gawad Kalinga embodies the same values of dignity and opportunity that drive the Red Readerhood Program.

Ley Almeda, Country Head of Big Bad Wolf Books Philippines, also expressed deep appreciation for the warm welcome from the Cebuano community, saying, “Working with The Sisters of Mary Schools through our Red Readerhood Program is an honor. When we see students perform like this, we’re reminded of exactly why we do what we do,” said Ley Almeda.

Through the Red Readerhood Program, Big Bad Wolf Books continues to support young students by giving books to partner schools. This year, every book you buy or donate goes a long way in helping the children from The Sisters of Mary Schools discover the joy and wonder of reading.

Fierce Reader Discounts and Savings for School Wolfies

The 2025 Big Bad Wolf Cebu Book Sale comes fully loaded with tiered promos that make it easier than ever to grow your book den. Spend ₱2,000 and instantly slash ₱200 off your total. Go beast mode with a ₱5,000 book haul and enjoy a ₱500 discount at checkout.

Schools and libraries also get a 10% discount on English titles for purchases of ₱30,000 or more, perfect for stocking up classroom shelves. What about students? Just flash your valid student ID and enjoy an automatic 5% discount, no minimum spend required. Plus, Big Bad Wolf Books is cooking up a special promo just for readers from nearby provinces, so keep your eye on their social media pages to know more.

Hunt Books, Find Joy, Join the Pack

Whether you’re hunting for that rare title, bonding with fellow readers, or just looking to spark a lifelong love of books, book it to the Big Bad Wolf Book Sale at GMall Cebu and experience the sale that’s turning pages—and lives—across the country. The Big Bad Wolf Cebu Book Sale runs from July 25 to August 4 at the Atrium of GMall of Cebu, open daily from 10 AM to 9 PM. 

For more information regarding Big Bad Wolf’s current and upcoming Book Sales, you can visit their website or check out their social media accounts (Facebook | Instagram).

The World's Biggest Book Sale Lands at GMall Cebu — Are You Ready?

Welcome Remarks of Jacqueline Ng, Co-founder of Big Bad Wolf Books. / PR Photo

Cebu, Philippines (July 16, 2025) – Cebu, are you ready? Big Bad Wolf Books is making its grand return, bigger and bolder, with even more excitement for readers. From July 25 to August 4, 2025, the world's biggest book sale opens at the GMall Cebu Atrium Area for the very first time, bringing a thrilling treasure trove of titles and unbeatable deals for every kind of reader.

Featuring hundreds of thousands of new books, massive discounts of up to 95 percent, and a strong commitment to making reading accessible for everyone, Big Bad Wolf is set to bring its most exciting and daring book event to date.

"We're not here to blend in. We're here to flip the script—on what a book sale can be, and who gets to be part of the story," said Big Bad Wolf Books Co-Founder Jacqueline Ng during the official press conference.

Cebuanos can look forward to new titles and exciting deals throughout the sale. Whether you're visiting for the first time or are already a book lover with shelves full at home, there's something for everyone. This year's Cebu sale brings fresh titles that even longtime fans have never seen. You'll find many books to explore and enjoy, from self-help and inspiring nonfiction to children's books and popular BookTok picks.

Beautiful World, Where Are You (Hardcover)

Author: Sally Rooney

Original Price: Php 1,100

BBW Price: Php 500

Check & Mate (NEW)

Author: Ali Hazelwood

Original Price: Php 1,100

BBW Price: Php 440

The Big Human Body Activity Book 

Author: Ben Elcomb 

Original Price: Php 950

BBW Price: Php 280

The Pokémon Annual 2025 (NEW)

Author: Pokémon

Original Price: Php 600

BBW Price: Php 280

Andrew Carnegie's Mental Dynamite (Hardcover)

Author: Napoleon Hill

Original Price: Php 2,200

BBW Price: Php 560

Rule Your Day (Hardcover)

Author: Joel Osteen

Original Price: Php 1,800

BBW Price: Php 340

Get VIP Access with Share & Win Promo

Attendees with BBW Books. /PR Photo

Want to be first in line? Big Bad Wolf Books is again opening its "Share & Win" promo, where lucky readers can snag exclusive VIP access before the doors officially open.

To join, share the event announcement, tag three book-loving friends, and use the official hashtags: #BBWCebu2025, #BookItToGMall, #BadderThanEver, #BigBadWolf, #BBWPhilippines2025, and #SharingKnowledgeGlobally.

Five hundred winners will be selected, each receiving exclusive early access passes good for three people. Don't miss this opportunity to be among the first to discover the best titles and biggest deals!

Epic Deals Await Cebuano Readers

Aside from huge discounts of up to 95 percent, shoppers can also enjoy special tiered promotions. Spend at least ₱2,000 and get an instant ₱200 off, or enjoy ₱500 off when you reach ₱5,000 at checkout.

Big Bad Wolf Books is also extending its advocacy to schools and libraries. Institutions that spend a minimum of ₱30,000 are eligible for a 10% discount on English books—a unique opportunity to support classrooms, learning hubs, and reading corners across the region.

Red Readerhood Brings Books to Boystown and Girlstown

The Red Readerhood Program returns for Big Bad Wolf Books' global literacy initiative, designed to provide books to underserved children and communities. For its Cebu book sale, Big Bad Wolf Books donates 1,000 books each to Boystown and Girlstown Cebu, nonprofit institutions committed to providing care and educational opportunities to young people in need.

The press conference also featured a heartfelt performance by the children of Boystown and Girlstown, showcasing the creativity, energy, and promise that literacy can help unlock. Red Readerhood is a testament to the belief that every child deserves the chance to read, dream, and shape their future.

More Than a Sale, It's a Statement

Big Bad Wolf Books isn't just a shopping event. It's a movement—a challenge to the ordinary and a call to rediscover what reading can do, and who it's for. This isn't just an event filled with books; it's a bold declaration that books belong in every home and hand. Before you head out, here's a quick reminder of what to expect:

Venue: GMall Cebu

Dates: July 25 to August 4, 2025

Prices: Up to 95% off on brand-new books

Cause: Book donations to Boystown and Girlstown under Red Readerhood

Surprise: New titles never before seen in Cebu

So pack your bags, bring your strongest friend (or a trolley), and prepare to get booked. Admission is free, and the book sale runs daily from 10:00 AM to 9:00 PM at GMall Cebu, from July 25 to August 4, 2025. 

For more information regarding Big Bad Wolf's current and upcoming Book Sales, visit their website or check out their social media accounts (Facebook | Instagram).

Last Chance to Win Up to P50,000 Worth of Prizes at the Big Bad Wolf Book Sale in Cebu!

Final Chance to Win Prizes With a total of Up to P50,000 at Cebu's Big Bad Wolf Book Sale!

CEBU CITY, Philippines — Heads up, wolfies! It’s the Big Bad Wolf Book Sale’s last few days in Cebu. Take advantage of this amazing opportunity to buy your newest books and win amazing prizes at Big Bad Wolf Books' world-famous book sale, which is happening at SM Seaside City Cebu until May 5 only!

With Labor Day just around the corner, now is the ideal time to take advantage of Big Bad Wolf Books' special offers and grab those books that have been on your reading wish list!

With the Buy 5 Get 1 free promotion, you get more than what you pay for. Customers receive one extra book for free for every five books they purchase! Also, those who purchase five sets of books are entered to win gift cards. One fortunate customer left with P10,000 worth of vouchers after making only one purchase! Innumerable other people have also received numerous opportunities to win coupons in addition to their book collection! 

Hurry! Even if the P10,000 vouchers have been claimed, there are still opportunities for customers to win further vouchers! Furthermore! Cardholders can still take advantage of a three-month, zero-interest payment promotion from Big Bad Wolf partner Metrobank for purchases of P3,000 and more.

There's more! IKEA, a Swedish home furnishings giant, is offering its consumers a chance to win prizes worth up to P50,000 in three simple steps along with a warm book sale experience! To learn more, visit Big Bad Wolf Books' social media pages.

Everyone can have a good time! With the free inflatables in the Wolfie Play Area by Hem's Arcade, kids can let their imaginations run wild. Are you in the mood for food? Big Bad Wolf is on top of things! Get delectable meals at Virginia Meal's Wolfie Snack Area!

Additionally, with the revival of The Red Readerhood Program, customers may donate to a greater cause. 

What are you waiting for? Spend your Labor Day holiday with Big Bad Wolf, and don’t miss out on crazy deals, discounts, and promos! The Big Bad Wolf Book Sale is ongoing at SM Seaside City Cebu until May 5, 2025, from 10:00 AM - 9:00 PM. Admission is free, so catch the world’s biggest book sale before it leaves Cebu!

For more information regarding Big Bad Wolf’s current and upcoming Book Sales, you can visit their website or check out their social media accounts (Facebook | Instagram)  

About Big Bad Wolf Books

The Big Bad Wolf Books was founded by Andrew Yap and Jacqueline Ng in 2009 and first launched in Kuala Lumpur, Malaysia. In the words of the company’s founders, Big Bad Wolf aims to cultivate reading habits, increase English literacy worldwide, and build a new generation of readers by making books more affordable and accessible to everyone.

One of the company’s best highlights is its book sales, which is popular among readers around the world. As a global reading advocacy initiative, the sales aim to encourage people of all ages to discover the joys of reading, inspire them to pursue their dreams, and, importantly, empower them with the knowledge to realize them.

Big Bad Wolf Book Sale has toured 15 countries and 37 cities. Among these include different cities in Asia like Malaysia, Cambodia, Manila, Singapore, Thailand, Hong Kong, and Indonesia. The company has also begun branching out to book readers outside the Asia Pacific, having held book tours in Tanzania, Kenya, and the United Arab Emirates.

The Wolf Returns: Big Bad Wolf Strikes Cebu City with Crazy Wolf Sale!

Cebu City, Philippines - Big Bad Wolf, the largest book sale in the world, is returning to take Cebu by storm! This much-awaited return is set to happen at SM Seaside City Cebu from 10:00 AM to 9:00 PM on April 26 to May 5, 2024. 

Book lovers in the Visayas region can once again enjoy access to a vast array of literary offers covering different genres, authors, and topics by bringing their own collection of books.

Even though Big Bad Wolf has visited Cebu numerous times, this visit is sure to go down in history! BBW offers its most recent unique offers, beginning with the promotion of "Buy 5 Free 1." BBW will include an extra book for free for every five books that shoppers grab. Still, that's not all! In addition to the free book, participants can win vouchers for every set of five books they purchase. When consumers purchase ten titles, BBW doubles their happiness by giving away two free books and doubling their chances to win vouchers worth up to P10,000!

Furthermore, the return of the Book Sale in Cebu marks the return of old partnerships, as well as the welcoming of new names. The Red Readerhood Program returns to make a splash at the event. Metrobank is also returning as a bank partner, kicking off their return at the Cebu event. Metrobank cardholders can enjoy a 0% installment promo for three (3) months with a minimum purchase of P3,000. 

Swedish home furnishing brand IKEA will also be present at the BBW event where they will be setting up two lounge areas showcasing their affordable and quality home solutions for book lovers.

But the excitement doesn't end with discounted books and rare promotions. BBW has curated a series of engaging activities and raffles for attendees to enjoy. From captivating cosplay appearances to thrilling raffle draws, there will be something for everyone to participate in and enjoy throughout the event.

As BBW returns to the Queen City of the South, it invites everyone – from book enthusiasts to those just discovering the joy of reading – to celebrate literature, discounts, and community engagement. Admission is free, so mark your calendars and prepare for an unforgettable literary time at SM Seaside City Cebu!

For more information regarding Big Bad Wolf Books’ grand return to the Philippines, please visit:

Website: https://bigbadwolfbooks.com/

Facebook: https://www.facebook.com/bbwbooksphilippines/

Instagram: https://www.instagram.com/bbwbooksph/

About Big Bad Wolf Books

The Big Bad Wolf Books was founded by Andrew Yap and Jacqueline Ng in 2009 and first launched in Kuala Lumpur, Malaysia. In the words of the company’s founders, Big Bad Wolf aims to cultivate reading habits, increase English literacy worldwide, and build a new generation of book lovers by making books more affordable and accessible to everyone.

One of the company’s best highlights is its Book Sales, which is popular among book lovers around the world. As a global reading advocacy initiative, the sales aim to encourage people of all ages to discover the joys of reading, inspire them to pursue their dreams, and, importantly, empower them with the knowledge to realize them.

Currently, Big Bad Wolf’s Book Sales have toured 15 countries and 37 cities. Among these include different cities in Asia like Malaysia, Cambodia, Manila, Singapore, Thailand, Hong Kong, and Indonesia. The company has also begun branching out to book readers outside the Asia Pacific, having held book tours in Tanzania, Kenya, and the United Arab Emirates. 

Big Bad Wolf Gets Bigger, Badder, and Better in Cebu!

 

Cebu, Philippines — Big Bad Wolf Book Sale returns to take over Cebu! After a successful run in Manila, Big Bad Wolf will bring its biggest book sale to Cebu for the first time since 2019. 

Cebu’s most outstanding event returns for a three-week sale from September 15 to October 1, 2023. Filipino book lovers can discover new and exclusive titles with the Big Bad Wolf Book Sale’s vast collection of all brand-new books discounted at up to 95% off. 

With over two million books up for grabs, the fair will feature new and exclusive releases only available in Cebu. From bestseller fiction books to children’s books, the Big Bad Wolf Book Sale has something for everyone. The three-week book sale includes FREE ADMISSION and exclusive deals, promos, and discounts. 

WHAT: Big Bad Wolf Takes Over Cebu

WHEN: September 15, 2023, to October 1, 2023 // 10:00AM - 10:00PM (daily)

WHERE: SM Seaside City Cebu, LG level, Cube Wing

For more information regarding Big Bad Wolf Book Sale’s current and upcoming book sales, visit their website or check out their social media accounts (Facebook | Instagram). #BBWCEBU2023

About Big Bad Wolf Books

The Big Bad Wolf Books was founded by Andrew Yap and Jacqueline Ng in 2009 and first launched in Kuala Lumpur, Malaysia. In the words of the company’s founders, Big Bad Wolf aims to cultivate reading habits, increase English literacy worldwide, and build a new generation of readers by making books more affordable and accessible to everyone.

One of the company’s best highlights is its book sales, which is popular among readers worldwide. As a global reading advocacy initiative, the sales aim to encourage people of all ages to discover the joys of reading, inspire them to pursue their dreams, and, importantly, empower them with the knowledge to realize them.

Big Bad Wolf’s book sales have toured 15 countries and 37 cities. Among these include different cities in Asia like Malaysia, Cambodia, Manila, Singapore, Thailand, Hong Kong, and Indonesia. The company has also begun branching out to book readers outside the Asia Pacific, having held book tours in Tanzania, Kenya, and the United Arab Emirates.