SM City Mindpro Joins International Coastal Cleanup: A Collective Wave of Change

Zamboangueños unite with thousands across the country to protect the environment

 

In a strong display of environmental commitment, SM City Mindpro, in partnership with the Community Environment and Natural Resources Office (CENRO) Zamboanga City, led this year’s International Coastal Cleanup (ICC) at R.T. Lim Boulevard, joining a global simultaneous effort to safeguard the planet’s coastlines under the theme, “Clean Seas Against the Climate Crisis.”

 

The coastal cleanup brought together 1,708 volunteers from various sectors of the community: SM employees, tenants, partner government agencies, law enforcement agencies, civic groups, and residents – demonstrating that collective action can spark lasting change. Volunteers successfully removed more than 900 kilograms of trash from the city’s shoreline, preventing waste from further polluting marine ecosystems and threatening biodiversity.

 

The short but meaningful program was graced by City Vice Mayor Maria Isabelle Climaco, who commended the volunteers’ presence despite the early schedule and reaffirmed the City Government’s unwavering support for environmental initiatives. CENRO Chief Jaime Salvador also emphasized the importance of strong partnerships in building resilient and sustainable communities.

 

“SM City Mindpro’s participation in this global movement is part of our continuing advocacy to care for the environment. By working hand in hand with the Local Government Unit, CENRO, and our community partners, we join thousands of volunteers nationwide in turning the tide against marine pollution. This is our way of ensuring a cleaner, safer, and more sustainable future for Zamboanga and beyond,” shared Engr. Rommel Bellen, Assistant Mall Manager of SM City Mindpro.

This year’s ICC was held simultaneously across 28 SM Supermalls nationwide, reflecting the collective effort of private companies in helping protect and preserve the environment. Thousands of volunteers united to clean coastlines, rivers, and waterways – proving that collaboration between corporations, communities, and government partners can make significant strides in addressing climate and environmental challenges.

 

The International Coastal Cleanup is the world’s largest volunteer initiative dedicated to the health of oceans and waterways. Each piece of trash collected is more than just waste removed, it represents hope, responsibility, and a shared vision for a sustainable tomorrow.

 

Through this initiative, SM City Mindpro, under the SM Cares Program on Environment, reaffirms its role not just as a shopping destination, but as a partner in nation-building, climate action, and community resilience – further echoing the call for cleaner seas and a stronger fight against the climate crisis. (PR)

How SM Prime continues to create meaningful change for cleaner seas and oceans

The quest for cleaner seas and oceans demands unwavering commitment, consistent action, and genuine care for our shared planet. In the Philippines, SM Prime has emerged as an influential champion in this global movement, embracing environmental stewardship not just as a responsibility but also as a core aspect of its corporate identity.

As an active participant in the global movement for cleaner seas, SM Prime is committed to protecting the environment and inspiring Filipinos to live sustainably.

SM’s enduring dedication, in line with its Net Zero 2040 initiative to reduce emissions, goes beyond merely protecting coastal ecosystems–it also inspires Filipinos across communities to adopt sustainable lifestyles, transforming collective awareness into actionable impact.

And this dedication continues to translate into tangible, meaningful results. In 2024 alone, SM’s mall cleanup initiatives successfully collected and diverted a total of 157,425 kilograms of trash from ending up in our seas, oceans, and other bodies of water, significantly reducing its impact on marine biodiversity and helping preserve our planet’s marine ecosystems.

SM City Tanza volunteers join a Philippine Coast Guard coastal cleanup, demonstrating SM Prime’s environmental commitment.

Understanding the intricate relationship between waste and climate change, SM has been helping to address the solid waste crisis not only because it pollutes our waters but also because it contributes significantly to greenhouse gas (GHG) emissions. Landfills filled with organic and plastic waste emit methane, a potent GHG far more destructive than carbon dioxide in accelerating climate change. Through proactive cleanup activities and robust waste management initiatives, SM addresses this issue head-on, significantly reducing environmental harm while mitigating its impact on the global climate.

SM’s continued success in its advocacy stems from the collective strength and cooperation of its diverse business units. This synergy allows the organization to extend its cleanup initiatives from coastal areas to smaller but equally vital water channels like rivers and esteros. By mobilizing hundreds of dedicated employees and thousands of enthusiastic volunteers, SM ensures that its efforts are extensive, impactful, and enduring.

Part of SM Prime’s success in its cleanup initiative can be attributed to its employees and countless volunteers, who help ensure that all of its efforts are comprehensive and long-lasting.

Collaboration lies at the heart of SM’s environmental initiatives. Recognizing that achieving cleaner oceans requires collective action, SM consistently partners with government agencies, local governments, and international organizations. Frequent collaborators include the Department of Environment and Natural Resources (DENR), various local government units (LGUs), and global groups such as Ocean Conservancy, particularly for the annual International Coastal Cleanup (ICC).

ICC 2024 represented a significant milestone for SM’s participation in the initiative, celebrating its 10th consecutive year of engagement while also being its largest to date, activating 15 SM malls nationwide and drawing an extraordinary turnout of 23,320 passionate volunteers. This record-breaking participation highlights SM’s growing influence and underscores the expanding public enthusiasm for protecting our oceans.

Committed to maintaining this momentum, SM continues to sustain its cleanup efforts through consistent engagement. At SM By the Bay, regular monthly cleanup activities have been ongoing since January 2025, demonstrating SM’s commitment to lasting environmental care.

Looking ahead, SM invites the community to participate in its upcoming significant cleanup drives: on June 7, celebrating World Oceans Day and Philippine Environment Month; on September 20, observing International Coastal Cleanup Day; and on November 24, empowering youth participation in the National Day for Youth in Climate Action.

“Everyone has a role to play in achieving a cleaner, healthier planet. For us at SM, we always encourage Filipinos to be active participants in environmental preservation by joining our cleanup activities, segregating waste responsibly at home, and supporting the SM Waste Free Future campaign through our Recyclable, Disposable, and Compostable (RDC) bins found in our malls,” said SM Supermalls President Steven Tan. (SM PRIME)