SM Foundation and SM Supermalls Extend Aid to Cebu Through Operation Tulong Express

Over 8,000 affected families in Cebu were given Kalinga Packs through SM Foundation's Operation Tulong Express (OPTE)

Through Operation Tulong Express (OPTE), SM Foundation, Inc. and SM Supermalls continue to bring comfort and care to communities in need. As part of this nationwide relief effort, Kalinga Packs filled with essential goods were distributed to over 8,000 affected families in Mandaue City, Consolacion, and Cebu City, offering hope and support as they recover and rebuild together.

In solidarity with this cause, SM City Mindpro encourages Zamboangueños to extend their compassion by donating to help families in Cebu. A dedicated Operation Tulong Express Donation Box is located at the Ground Level near Campaner Entrance of SM City Mindpro.

Every contribution, big or small, can help empower communities to rise again. Join us in supporting this relief drive and be part of SM’s continuing mission to uplift lives across the nation.

Visit https://www.smsupermalls.com/sm-malls-unite-for-cebu to view the locations of OPTE Donation Box in SM Supermalls nationwide.

SM Foundation Donated Kalinga Packs to LPA Affected Families in Zamboanga City

Another round of Operation Tulong Express was activated by SM Foundation, through SM City Mindpro, which aided 1,300 families affected in the recent Low Pressure Area in Zamboanga City.

Operation Tulong Express was activated by SM Foundation to help families affected by the recent flooding in Tetuan, Zamboanga City due to an LPA in the area.

Staying true to its commitment to being one of the first responders during disasters, SM City Mindpro employee-volunteers led the distribution of Kalinga Packs to Barangays Tetuan and Sta. Maria, its tenant employees, and agency partners who were greatly affected by heavy rainfall and flashflood caused by an LPA last January 11.

SM employee-volunteers led the distribution of Kalinga packs to families affected by LPA in Barangay Sta. Maria, Zamboanga City.

Moreover, SM City Mindpro, in partnership with Philippine Red Cross, reactivated its Operation Tulong Express booth at the ground level accepting cash donations. Proceeds will be turned over to Philippine Red Cross Zamboanga Chapter for their emergency response initiatives.

The corporate social responsibility program called Operation Tulong Express (OPTE) is a social good program of SM Foundation in collaboration with SM Supermalls and SM Markets which aims to address the needs of communities during calamities and crises.

The SM Foundation is the heart of the SM group of companies focused on social inclusion by nurturing and caring for underserved communities where SM is present. SM’s CSR arm is committed to serve by supporting and empowering our host communities through education, healthcare, shelter, disaster response, farmers’ training, environmental programs and care for persons with special needs.