SM Foundation and SM Supermalls Extend Aid to Cebu Through Operation Tulong Express

Over 8,000 affected families in Cebu were given Kalinga Packs through SM Foundation's Operation Tulong Express (OPTE)

Through Operation Tulong Express (OPTE), SM Foundation, Inc. and SM Supermalls continue to bring comfort and care to communities in need. As part of this nationwide relief effort, Kalinga Packs filled with essential goods were distributed to over 8,000 affected families in Mandaue City, Consolacion, and Cebu City, offering hope and support as they recover and rebuild together.

In solidarity with this cause, SM City Mindpro encourages Zamboangueños to extend their compassion by donating to help families in Cebu. A dedicated Operation Tulong Express Donation Box is located at the Ground Level near Campaner Entrance of SM City Mindpro.

Every contribution, big or small, can help empower communities to rise again. Join us in supporting this relief drive and be part of SM’s continuing mission to uplift lives across the nation.

Visit https://www.smsupermalls.com/sm-malls-unite-for-cebu to view the locations of OPTE Donation Box in SM Supermalls nationwide.

SM Group’s relief operations deliver aid to thousands

In the wake of continuous rains and widespread flooding brought by Severe Tropical Storms Crising, Dante, Typhoon Emong, and the southwest monsoon, SM Foundation rolled out its Operation Tulong Express (OPTE) to provide immediate relief to affected communities across the country.

OPTE is activated in Quezon City. In photo: SM City Fairview volunteers as they hand over the Kalinga Packs

In partnership with SM Supermalls and SM Markets, the Foundation distributed more than 18,800 Kalinga Packs, containing food and basic essentials. Relief operations covered several areas, including Metro Manila, Olongapo City, Bataan, Pampanga, Rizal, Pangasinan, Cavite, Tarlac City, La Union, Laguna, Cebu City.

An employee-volunteer from SM City Pampanga made their way to a flood-affected area to ensure the timely delivery of Kalinga Packs to families impacted by the recent flooding in the province.

These were distributed in coordination with local government units and barangay officials.

SM Foundation AVP for Livelihood and Outreach Programs Cristie Angeles said that the collaboration across SM’s business units added value to the effort and enabled a quick response to community needs. Volunteers from SM Supermalls, SM Markets, and SM Foundation worked together to pack and distribute Kalinga Packs to households affected by recent storms.

A lifeline. Affected families from Olongapo City receive relief packs from SM City Olongapo

“Through OPTE, we make sure we are there for our communities not just in good times, but especially during crises,” Angeles said. “The dedication of our employees and partners allows us to respond quickly and compassionately when our fellow Filipinos need support the most.”

SM Center Lemery volunteer-employees offer a smile as they distribute the Kalinga Packs

OPTE is a social good program of SM Foundation, implemented in partnership with SM Supermalls and SM Markets. It is aimed at delivering immediate relief to SM's host communities during calamities and emergencies.

OPTE for the flood victims in Pulilan, Bulacan

As of writing, relief operations are ongoing, with the SM Group preparing to continue the distribution in the coming days. (SM Foundation)