All for Moms this Mother’s Day

Because moms deserve the best

ZAMBOANGA CITY, Philippines, 8^th May 2026 — We don’t always say it enough, but moms do everything. From everyday routines to life’s biggest moments, they show up, give their all, and somehow still make it look effortless. 

This Mother’s Day, it’s our turn to make them feel celebrated. 

At SM City Zamboanga and SM City Mindpro, families can enjoy meaningful MOMents together with activities, dining, shopping, wellness treats, and fun experiences made especially for moms. Whether it’s slowing down for quality time, enjoying a family meal, or simply spending the day together, SM Malls in Zamboanga make celebrating mom easy, memorable, and extra special.

For moms who deserve a pause

Treat mom to a well-deserved break with relaxing self-care moments and comforting experiences. 

Enjoy coffee dates and sweet conversations at cafés and restaurants across SM City Zamboanga and SM City Mindpro, or let mom indulge in wellness and beauty essentials from her favorite stores. From skincare finds and pampering treats to stylish fashion pieces, the malls offer simple ways to help moms recharge and feel appreciated. 

Whether it’s a quiet lunch, a relaxing shopping stroll, or a little retail therapy, it’s the perfect excuse to slow down and spend time together.

For moms who love to shop and discover

Shoppers can explore the Mommy Market in SM City Zamboanga located at the Lower Ground Event Center (May 1-12) and in SM City Mindpro at Ground Floor Activity Area (May 6-19), featuring curated finds, thoughtful gifts, local products, sweet treats, flowers, and unique items from MSMEs and mompreneurs.

Families can also snap memorable photos at the Mom’s Spotlight installations—perfect for capturing Mother’s Day memories worth keeping.

For active moms and families on the go

For moms who enjoy staying active, SM City Zamboanga and SM City Mindpro offer fun ways to move, bond, and explore together. 

Families can enjoy arcade games, movie dates, and fun attractions around the mall for a day filled with laughter and connection.

From May 5 to 10, the Active Mom’s Club also brings exciting wellness and lifestyle activities where moms can enjoy movement, self-care, and quality bonding time with loved ones.

For fur moms and their beloved companions

Fur moms deserve celebrating too! Pet-loving families can enjoy pet-friendly spaces, shop for pet essentials, and spend quality bonding time with their furry companions at SM City Zamboanga Paw Park.

More ways to celebrate MOMents together

From catching the latest blockbuster at SM Cinema to enjoying family dining favorites and discovering exciting deals around the mall, there are countless ways to make Mother’s Day feel extra meaningful.

Whether you’re planning a grand surprise or a simple day out, SM malls in Zamboanga bring everything together for a maxed-out Mother’s Day celebration made just for mom.

Celebrate love, gratitude, and togetherness through #CelebrateMomsAtSM and make it a Mother’s Day to Gala To The Max—only at your most-loved SM malls in Zamboanga.

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 About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You. 

COMELEC Expands Voter Access with Registration Hub at SM City Zamboanga

ZAMBOANGA CITY, Philippines, 5th May 2026 — In a continued effort to make essential government services more accessible to the public, Commission on Elections (COMELEC) – Zamboanga City partners with SM City Zamboanga to bring its Voter’s Registration closer to the people.

From March 5 to 9, eligible voters may conveniently register at the Vinta Market, Upper Ground Level of SM City Zamboanga, from 11:00 AM to 5:00 PM.

This initiative aims to encourage more Filipinos—especially first-time voters, transferees, and those needing record reactivation—to take part in the democratic process. By bringing voter registration into a safe, accessible, and high-foot-traffic location, COMELEC and SM reinforce their shared commitment to civic engagement and nation-building.

Shoppers and mallgoers can easily integrate this important civic duty into their daily routines, eliminating the need to travel far or wait in long lines at traditional registration centers.

SM City Zamboanga continues to serve not just as a shopping destination, but as a community hub where meaningful programs and public services come together—empowering individuals and strengthening communities.

Don’t miss this opportunity to register and make your voice count. Head to your most-loved SM City Zamboanga and be part of shaping the nation’s future. 

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Honesty Beyond Duty: SM City Zamboanga Security Personnel Return ₱500,000

ZAMBOANGA CITY, Philippines, 16 April 2026 — A remarkable act of honesty and integrity took center stage at SM City Zamboanga as two security personnel demonstrated exemplary character by returning a lost cash amounting to ₱500,000 to its rightful owner on March 28 around 3PM.

The recovered item was a light brown tote bag containing bundles of cash—three bundles of one-thousand-peso bills (₱1,000.00) and four bundles of five-hundred-peso bills (₱500.00)—with a total value of five hundred thousand pesos (₱500,000.00). The item was discovered and immediately turned over to the Customer Relations Services (CRS) office by Lady Guard Ena Wahing and Security Officer Erland Solamillo of Pichel Security Agency Inc. 

Displaying presence of mind and unwavering integrity, Wahing and Solamillo followed proper protocols to ensure the safe handling and documentation of the recovered item. Their swift and responsible action enabled the mall’s CRS team to promptly identify and coordinate with the rightful owner, leading to the successful return of the full amount.

The incident not only highlights the vigilance of SM City Zamboanga’s security personnel but also reinforces the mall’s strong culture of honesty, accountability, and service excellence. Beyond ensuring safety and order, SM’s frontliners continue to embody values that build trust and confidence among shoppers and the community.

“At SM, we take pride in nurturing a culture where integrity is lived out daily. Acts like these reflect our people’s commitment to doing what is right, even when no one is watching,” shared SM City Zamboanga Mall Manager John Mayo Enriquez. 

As SM City Zamboanga continues to be a safe and welcoming destination, stories like this serve as a powerful reminder that true service goes beyond duty—it is rooted in character, responsibility, and genuine care for others.

All For You—delivering not just exceptional experiences, but also inspiring moments of honesty that uplift the community.

BTS World Tour “Arirang” Comes to SM Cinema with Exclusive Live Viewing Experience

Fans across the Philippines can experience the global phenomenon like never before as BTS World Tour “Arirang”: Live Viewing arrives in SM Cinema branches nationwide again after its successful run last April 11 from Goyang, South Korea. The highly anticipated concert event will have another live broadcast on April 18 from Tokyo, Japan, bringing the energy of BTS to the big screen.

A total of 38 SM Cinema branches will participate in this special screening, including SM Megamall, SM North EDSA, SM Mall of Asia, SM Cebu, SM Seaside, SM Bacolod, SM Iloilo, SM Clark, SM Baguio, SM Southmall, SM BF Parañaque, SM Zamboanga, and more, ensuring fans nationwide can join the experience.

Tickets are priced at P1,700 for live viewing, while replay viewing is priced at P1,390. Fans can also bring home an exclusive fan gift inspired by the tour’s opening cities for every ticket availed at SM Cinema.

This is the schedule for this week’s live viewing:

April 18, 1:45 PM (LIVE FROM JAPAN)

April 18, 5:30 PM (REPLAY FROM JAPAN)

The BTS World Tour “Arirang” accompanies the group’s fifth full-length album, a milestone that captures the culmination of their artistic journey.

The tour features a groundbreaking 360-degree in-the-round stage design, delivering a fully immersive concert atmosphere that places audiences at the center of the performance. Fans can relive the excitement of what is being hailed as BTS’ “comeback of the decade,” together with fellow ARMYs in cinemas nationwide.

Don’t miss this chance to witness BTS in a larger-than-life concert event. Gather your friends, secure your seats, and celebrate the music, passion, and global impact of BTS only at your most-loved SM Cinema branch this April.

About SM Cinema   

SM Cinema is the largest film exhibitor in the Philippines, operating over 389 screens in more than 79 branches nationwide. As part of SM Lifestyle, Inc., a subsidiary of SM Prime Holdings, SM Cinema is committed to delivering world-class cinematic experiences to Filipino moviegoers. From the latest blockbuster films to premium formats such as SCREENX, IMAX, Directors Club, and Event Cinema, SM Cinema continuously elevates the way audiences enjoy movies.   

Driven by innovation, customer service, and a passion for storytelling, SM Cinema remains a trusted entertainment destination for families, friends, and film lovers across the country. 

POV: You’re Romanticizing Life with All These FIRSTS IN ZAMBOANGA at SM Supermalls

Career, hobbies, social life, relationships—with so many things vying for our attention, sometimes it’s easy to lose sight of what truly matters: living in the moment and finding joy in the mundane.

Now, picture this: a Saturday afternoon stroll, slow weekends, a cup of tea in hand. Honestly, when’s the last time you allowed yourself to pause for a while and breathe in times like these? To idealize each and every waking moment, making them seem grander than they are—have you ever wondered what it’s like to fall in love with life again? 

Well, wander no more, because here at your most-loved SM Supermalls, we’ll show you what it’s like to live with intention and make your happiness the central plot of your own story. From fresh new eats to new finds and experiences to discover, SM City Zamboanga is here to help you imagine what it’s like to experience the best from your point of view. 

Moments Become Worth Savoring

All of a sudden, the food tastes better. You get to enjoy each meal as if you’re savoring it for the first time—each soft bite, each aromatic note—details you previously didn’t notice now bring a smile to your face with every spoonful.

JCO Reserve

Located at the Upper Ground Level of SM City Zamboanga, a sweeter kind of pause in your day awaits. Here at the first-in-Mindanao JCO Reserves, coffee and treats feel elevated into little rituals—smooth sips and soft bites that make everything feel just a bit more special than usual.

BOTEJYU

Featuring the  first-in-Zamboanga Botejyu, a true celebration of Japanese comfort food unfolds at the Lower Ground Level of SM City Zamboanga, where every dish feels warm, familiar, and deeply satisfying. From hearty okonomiyaki to freshly cooked noodles, rice bowls, and sizzling teppan-style favorites, it’s a table filled with flavors meant to be savored and remembered.

The Matcha Tokyo

Located on the Third Level of the mall, The Matcha Tokyo arrives in Zamboanga for the first time ever to serve the authentic, high-quality Japanese matcha it’s famous for, offering a variety of premium desserts crafted for those who truly savor the flavor.

Brique Modern Kitchen

With a menu centered on well-crafted dishes, BRIQUE, opening soon at the upper ground level, brings its dining concept to Zamboanga for the first time in a stylish, comforting setting where good food and atmosphere turn simple meals into memorable experiences.

Suddenly, Life’s More Fun

In a heartbeat, life feels more exciting. You are filled with the rush of adventure, ready to set your life into motion and indulge yourself in life’s small surprises.

FantasyWorld

Fun, you say? Located on the Third Level of the mall, Fantasy World brings a playful escape to Zamboanga for the first time. Step into a space bursting with color and imagination, where every visit turns into a mini adventure full of memories worth returning for.

Gashapon Bandai

Finally, here on the Third Level, the first-in-Zamboanga Gashapon Bandai brings the thrill of capsule toy surprises straight from Japan. With every turn, you get a chance at collectible figures and quirky finds—perfect for those spontaneous, joy-filled moments.

Settle in Your Own Kind of Comfort

Finally, you get to understand what it’s like to put yourself first. To make your world revolve around what brings you comfort. To declutter, feel refreshed, and find happiness in whatever life blows in your direction.

Step into a world where innovation meets elegance at the first-ever Dyson in Zamboanga at the Upper Ground Level. Touch, test, and fall in love with their sleek technology—from vacuums to hair care tools and air purifiers—that makes everyday life effortless and beautiful.

Here at SM Supermalls, we understand what matters to you. To the tune of the famous French song La Vie En Rose, sometimes you just have to see the world through rose-colored glasses—through the POV of love and your own happiness. Romanticize your life! See what it’s like to experience the world from your own point of view, all for you.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You

SM Malls in Zamboanga Stage Grand Easter Celebration

Celebrate the joy, color, and wonder of Easter as SM City Mindpro and SM City Zamboanga bring families together for a fun-filled and stylish celebration with the much-awaited Easter Runway Costume Contest happening on April 5 at 2:00 PM.

Get ready to witness creativity come to life as kids take center stage in their most charming and imaginative Easter-themed outfits at two exciting venues:

📍SM City Zamboanga – Lower Ground Event Center
📍SM City Mindpro – Level 4 Activity Area

From adorable bunnies to blooming spring-inspired ensembles, the Easter Runway Costume Contest promises a delightful showcase of talent, creativity, and festive spirit—perfect for families looking to create meaningful holiday memories.

Participants can register from March 23 to April 5 (until 12:00 NN) thru this link https://click.smmallsonline.com/DFqS/EasterContest, giving everyone a chance to join in the fun and be part of this vibrant celebration. 

More than just a contest, Easter at SM is a full experience—bringing together joyful moments, community bonding, and unforgettable activities designed for all ages. Whether you're cheering on participants or simply soaking in the festive atmosphere, there’s something special waiting for you.

So, gather your loved ones and max out your Easter experience at your most loved SM Supermalls in Zamboanga—where every celebration is made bigger, brighter, and more meaningful.

Celebrate, create, and make memories—only at SM!

#CelebrateEasterAtSM
#GalaToTheMax

SM Foundation Turns Over Rehabilitated Health Center in Zamboanga City

(L-R): Dr. Rhodora Rivera of Edwin Andrews Air Base, District Medical Director Dr. Rossana Arquiza, Niña Jean Pagotaisidro representing Congressman Jerry Perez, City Health Officer Dr. Dulce Miravite, Putik Barangay Chairman Geronimo Lao, Kaiser Adan Olaso representing City Mayor Khymer Adan Olaso, SM Foundation Executive Director for Health and Medical Programs Ms. Connie Angeles, SM Foundation Executive Director for Education Programs Ms. Ms. Linda Atayde, and SM City Mindpro Mall Manager Aileen Ann Villa-Enriquez during the ribbon-cutting ceremony.

 

Zamboanga City – SM Foundation formally turned over the newly rehabilitated Putik Health Center to the Zamboanga City government, reinforcing its commitment to accessible and quality primary healthcare for residents of Barangay Putik.

 

Serving a population of 23,247 as of 2025, the health center has been a vital frontline facility since the early 1990s. Its rehabilitation upgrades the facility to better deliver consultations, treatment, free medicines when available, immunization, nutrition programs, maternal and family planning services, tuberculosis treatment, non-communicable disease monitoring, and infectious disease surveillance.

 

The ribbon-cutting ceremony highlighted strong public-private partnership, with representatives of City Mayor Khymer Adan Olaso and Congressman Jerry Perez in attendance, alongside SM Foundation executives led by Ms. Connie Angeles, Executive Director for Health and Medical Programs, and Ms. Linda Atayde, Executive Director for Education Programs. They were joined by SM City Mindpro Mall Manager Aileen Ann Villa-Enriquez, City Health Officer Dr. Dulce Miravite, District Medical Director Dr. Rossana Arquiza, Dr. Rhodora Rivera of Edwin Andrews Air Base, and Barangay Chairman Geronimo Lao.

 

During the ceremony, Angeles shared that the facility is the 226th SM Foundation Wellness Center and the 91st community health center supported nationwide. She emphasized that beyond upgrading infrastructure, the initiative aims to improve healthcare delivery and support health workers, with continued maintenance assistance from SM Foundation and SM malls in Zamboanga.

 

The turnover forms part of SM Foundation’s Health and Medical Program, which has supported more than 200 health centers nationwide, benefiting over seven million patients. For Barangay Putik, the renewed facility stands as a symbol of strengthened partnership and a continued commitment to community health in Zamboanga City.

SM Foundation Opens Online Registration for College Scholarship Program

SM Foundation has officially opened the online registration for its College Scholarship Program from February 1-28, 2026, extending greater educational opportunities to deserving senior high school graduates across the Philippines, including Zamboanga City, with the continued support of SM malls in Zamboanga.

 

The SM College Scholarship Program offers full college scholarships to qualified public high school graduates, covering tuition fees, as well as a monthly allowance to help with daily school expenses. The program aims to empower academically driven but financially challenged students to pursue higher education and build brighter futures.

 

Through SM City Mindpro and SM City Zamboanga, SM Foundation strengthens its reach in Mindanao by promoting access to education as a key pillar of inclusive growth. Scholars are also provided with values formation, leadership development, and volunteer engagement opportunities that help mold them into responsible professionals and community leaders.

“Education has always been at the heart of nation-building,” said Aileen Ann Villa-Enriquez, Mall Manager of SM City Mindpro. “Through the SM Foundation Scholarship Program, we are proud to help open doors for young Zamboangueños so they can achieve their dreams and, in turn, uplift their families and communities.”

Over the years, SM Foundation produced over 8,000 scholar graduates and are now thriving in various professions, becoming living proof of how education can transform lives.

 

Eligible applicants from Zamboanga City and in the region may now apply via the official SM Foundation website. The fully online application process makes it easier and more accessible for students from both urban and far-flung areas to submit their requirements.

As registration opens this month, SM Foundation and SM malls in Zamboanga encourage qualified students to take this important step toward a better future, reaffirming their shared commitment to empowering the youth through education.

For complete application guidelines, partner schools, and updates, applicants are advised to visit the official SM Foundation website here: https://www.sm-foundation.org/what_we_do/college-scholarship-program/

SM Job Fairs Kick Off 2026 Strong with Nationwide Jobs, Upskilling, and Career Opportunities

Start strong. Find what fits. Your future begins at SM.

As the new year opens, SM Supermalls reaffirms its commitment to Filipino job seekers by welcoming 2026 with renewed energy, bigger opportunities, and a proven track record of impact through its nationwide Job Fair program.

On-the-spot hiring success at SM Job Fairs in 2025 underscores the program’s real-world impact, symbolizing thousands of lives changed through accessible employment opportunities and strong public-private collaboration.

Building on a landmark 2025, SM Job Fairs have evolved beyond traditional recruitment events into a full-scale career ecosystem—bringing together employers, job seekers, skills training, and government services in one accessible, community-based platform.

Massive crowd of job seekers during Labor Day Job Fairs at SM Mall of Asia

A Strong 2025 Performance, By the Numbers

In 2025 alone, SM Supermalls hosted 198 job fairs nationwide, connecting over 117,000 job seekers with more than 6,000 employers across industries. These efforts resulted in 15,000+ hired-on-the-spot, proving that accessible, purpose-driven platforms can deliver real employment outcomes at scale.

Senior High School students explore future career paths and digital upskilling opportunities at interactive booths during an SM Job Fair held in 2025, in partnership with government and private sector stakeholders.

Beyond hiring, SM Job Fairs expanded their impact through partnerships with key government agencies, embedding skills training, digital upskilling, and on-site services directly into job fair venues—helping future-proof Filipino workers while removing barriers to employment.

Reputable and prestigious employers from PMAP's network like BDO, Coca-Cola and SM Supermalls, open doors to job seekers during the two-day career event at SM City North EDSA.

Zamboanga City Opens the Year with an Exclusive Job Fair

Leading SM’s 2026 kickoff is SM City Zamboanga, set to host an exclusive Job Fair on January 16–17, from 9:00 AM to 4:00 PM at the Zamboanga City Coliseum.

A strong turnout marks the previous exclusive Job Fair at SM City Zamboanga in 2024, with hundreds of job seekers lining up early to explore employment opportunities and submit applications—proof of the city’s strong demand for accessible jobs close to home.

Held in partnership with the Public Employment Service Office – Zamboanga City (PESO) and Department of Labor and Employment Region IX (DOLE IX), the two-day event will feature over 400 job openings from more than 20 employers in retail, food and beverage, customer service, operations, and support services.

On-the-spot interviews and real conversations take center stage during the 2024 exclusive Job Fair at SM City Zamboanga, where employers and applicants connect face-to-face—setting the tone for an even bigger turnout this year

With the empowering call to action—“Start strong. Find what fits. Your future begins at SM”—the job fair invites applicants to explore career opportunities aligned with their skills, passions, and long-term goals.

To ensure a smoother experience, online pre-registration is now open, with strong early interest already recorded. The upcoming job fair is expected to welcome over 5,000 applicants, with more than 4,000 registrants already signed up through PESO as of this week.

As Zamboanga City continues to grow as a regional economic hub, the SM City Zamboanga Job Fair serves as a vital platform for employment generation, workforce development, and public-private collaboration—supporting inclusive growth in the region.

More Opportunities This Year

Job seekers excitedly flex their call back interview slips during an SM Job Fair conducted in 2025.

With strong momentum from 2025, and a packed calendar ahead, SM Job Fairs begin 2026 ready to connect more Filipinos to meaningful work—one opportunity, one community, and one future at a time.

About SM Supermalls – Job Fairs

Celebrating 40 Super Years of Evolving With Every You, SM Supermalls—one of Southeast Asia’s largest mall developers—continues to maximize the job fair experience by bringing employment opportunities closer to Filipinos through accessible job fairs across its 88 malls nationwide. As the country’s most loved and preferred retail destination, SM designs job fair experiences that are personal and inclusive—connecting different job seeker tribes, from fresh graduates and career shifters to experienced professionals, with employers that match their goals and aspirations. More than a retail space, SM has evolved into a platform for empowerment—bridging job seekers and employers, strengthening workforce development, and uplifting lives through strategic partnerships that support inclusive economic growth.