Turning Trash into Opportunity: SM City Mindpro, ZSCMST Seals Game-Changing Sustainability Partnership

Sealing the Trash-to-Cash Program partnership between SM City Mindpro and Zamboanga State College of Marine Sciences and Technology (ZSCMST) are Mall Manager Aileen Ann Villa-Enriquez (left) and President Roy L. Valesco, Ph.D. (right)

ZAMBOANGA CITY, Philippines, 21st April 2026 — In a powerful stride toward a greener and more sustainable future, SM City Mindpro has officially partnered with Zamboanga State College of Marine Sciences and Technology (ZSCMST) headed by its President, Dr. Roy Valesco, through a Memorandum of Agreement (MOA) signing for the Trash to Cash Program, reinforcing a shared commitment to environmental stewardship and community empowerment.

The partnership brings together the strengths of SM City Mindpro and ZSCMST to promote responsible waste management, recycling, and environmental education—transforming everyday waste into valuable resources while instilling eco-conscious habits among students, shoppers, and the wider community.

At the heart of the initiative is the Trash to Cash Market, a monthly recycling program held at SM City Mindpro every first Friday and Saturday of the month. The program encourages the public to bring recyclable materials such as paper, plastic, metal, and other waste items, which are then properly sorted and exchanged for cash incentives. More than just a recycling drive, it creates a culture of sustainability by making environmental action accessible, rewarding, and impactful.

Through the collaboration, ZSCMST—known for its strong advocacy in marine conservation and environmental protection—will play a vital role in mobilizing students, faculty, and partner communities to actively participate in the program. The partnership also opens doors for joint environmental campaigns, awareness drives, and educational initiatives that highlight the importance of protecting coastal and marine ecosystems.

This initiative is part of the broader SM Green Movement, SM’s umbrella program that champions sustainable practices across all its properties nationwide. The SM Green Movement focuses on waste management, energy efficiency, water conservation, and climate action, empowering communities to take part in building a more sustainable future.

With this partnership, SM City Mindpro and ZSCMST are not just managing waste—they are shaping mindsets, inspiring collective action, and proving that sustainability is a shared journey where every small step counts.

About SM Green Movement

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.

Environmental Programs on Solid Waste Management - Electronic Waste Collection

The latest initiative under SM Supermalls’ solid waste management program, the Electronic Waste Collection (EWC) Program encourages tenant and customer participation in the responsible disposal of electronic waste or e-waste which is considered hazardous. This effort also encourages decluttering in households and brings to light conscious consumerism.

Location and Schedule
The public may voluntarily drop off their e-waste during mall hours at designated bins in 76 malls including SMDC Light. The EWC bins are located in Cyberzone areas and in information kiosks or concierge desks.

Accepted E-Waste
SM accepts old, broken and used mobile phones, phone chargers, power cords, computer wiring, commercial batteries, printer ink and toner cartridges, small gadgets such as keyboards, calculators, power banks, earphones and earbuds. The drop-off of gadgets larger than the bin may be coordinated with mall administration.

Recycling Process

Once the EWC bin is almost full, the mall administration will coordinate with the accredited transporter and treater for the pick-up of its contents. The company will separate the recyclable parts (metal, glass and plastic) from the non-recyclable material. Toxic chemicals will be treated while the recyclable parts will be brought to a partner facility for processing into raw material for reuse. (SM Cares)