Shop, Save, and Win at SM City Mindpro's Hermosa Sale

ZAMBOANGA CITY, Philippines, 08 October 2026 – Get ready for a week of unbeatable deals, exciting rewards, and festive shopping fun as SM City Mindpro's Hermosa Sale takes over from October 10 to 16, 2026.

Shoppers can enjoy up to 70% off on great selections from participating stores, making it the perfect time to score must-have fashion finds, home essentials, gadgets, and more at incredible prices.

But the savings don't stop there. For every ₱1,000 worth of purchases, shoppers will earn one e-raffle entry for a chance to win exciting prizes, including an HONOR 600 Smartphone, UGREEN Powerbank, and SM Gift Pass.

The more you shop, the more chances you have to bring home fantastic rewards.

As Zamboanga celebrates the Hermosa Festival season, your most loved SM City Mindpro invites families, friends, and bargain hunters to make the most of this week-long shopping extravaganza filled with discounts, prizes, and exciting surprises.

Visit SM City Mindpro and gala to the max from October 10 to 16 and turn your Hermosa shopping haul into a rewarding experience. Shop your favorites, save big, and get a chance to win!

For updates, visit and follow SM City Mindpro on all social media platforms. 

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About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home.

My SM. Your Most Loved Supermall.

Big Deals, Bigger Celebrations at SM City Zamboanga’s Hermosa Sale

ZAMBOANGA CITY, Philippines, 07 October 2026 – Get ready to elevate your Hermosa Festival shopping experience as SM City Zamboanga brings exciting deals and unbeatable discounts during the Hermosa Sale, happening October 10 to 16.

Shoppers can enjoy up to 70% off on great selections from participating stores mall-wide, making it the perfect time to score fashion finds, lifestyle essentials, gadgets, home items, and more at amazing prices. 

Whether you're refreshing your wardrobe, hunting for gifts, or simply looking for the best bargains in town, SM City Zamboanga's Hermosa Sale offers a week-long shopping celebration packed with value and savings for every shopper. 

As the city gears up for the festive Hermosa season, SM City Zamboanga invites everyone to gala to the max and make the most of the celebration with exciting deals, great finds, and a fun-filled shopping experience for family and friends. 

Don't miss the Hermosa Sale from October 10 to 16 at your most loved SM City Zamboanga and enjoy discounts of up to 70% off on great selections. Shop, save, and celebrate Hermosa Fest the SM way! 

For updates, visit and follow SM City Zamboanga on all social media platforms.

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About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home.

My SM. Your Most Loved Supermall.

It’s Hermosa Fest Sale at SM City Mindpro!

SM City Mindpro is thrilled to celebrate Zamboanga City's grandest festival with its Hermosa Fest Sale, running from October 10 to 16, 2024. Shoppers are invited to enjoy discounts of up to 70% off on a wide array of items across participating stores. From fashion, accessories, and beauty products to home essentials, electronics, and more, the sale promises unbeatable deals for everyone.

The Hermosa Fest Sale is part of SM’s support for the annual Fiesta Hermosa, honoring the city’s rich cultural heritage. As part of the festive atmosphere, the mall will also host the Hermosa Cultural Show on October 12 – a showcase of traditional Zamboangueño performances that highlight the region’s rich history, dances, and music.

“We’re excited to bring the spirit of Fiesta Hermosa to life through our Hermosa Fest Sale,” said Aileen Ann Villa-Enriquez, SM City Mindpro Mall Manager. “This is a fantastic time for the community to come together, enjoy the festival, and take advantage of incredible shopping deals and engaging events.”

In addition to shopping, visitors can explore the beautifully decorated mall, inspired by the vibrant colors and festive themes of the Hermosa Festival. It's the perfect destination to immerse in the local celebrations while indulging in retail therapy.

Make the most of this limited-time sale event and experience Zamboanga City’s culture in a new light.

Visit SM City Mindpro from October 10 to 16, and don’t miss out on exclusive deals, entertainment, and more!

For more updates, follow @smcitymindpro on all social media platforms. (PR)