ZAMBOANGA CITY, Philippines, 25 October 2026 – The spirit of Christmas sparkled brighter than ever as SM City Zamboanga officially ushered in the holiday season with the grand unveiling and lighting of its breathtaking “Jewels of the Sea” Christmas centerpiece, highlighted by the mall's first-ever indoor giant Christmas tree standing 40 feet tall.
The festive celebration brought together local leaders, esteemed guests, shoppers, and families as they gathered to witness the magical illumination of the towering Christmas tree, inspired by the beauty of the seas surrounding Zamboanga City and the wonder of the Christmas season.
Leading the ceremonial lighting were Zamboanga City Mayor Hon. Capt. Khymer Adan T. Olaso, SM Supermalls Regional Operations Head for Mindanao 3 Lester Tantoco, and SM City Zamboanga Mall Manager Aileen Ann Villa-Enriquez, who joined hundreds of excited guests in officially welcoming the most wonderful time of the year.
At the heart of the display stands the majestic 40-foot Christmas tree, adorned with shimmering coral-inspired accents, opalescent shells, luminous pearls, sparkling crystals, and glowing sea treasures in enchanting shades of aquamarine, soft pink, deep purple, and rich gold. Together, these elements create an immersive underwater fantasy that transforms the mall atrium into a dazzling holiday destination.
Designed as an enchanting underwater palace, “Jewels of the Sea” pays tribute to Zamboanga City's deep connection to the ocean while celebrating the joy, wonder, and togetherness that define the Christmas season.
Lester Tantoco underscored the spirit of the season, saying, “Christmas is a celebration of joy, connection, and shared memories. Through our festive experiences, we hope to give families and friends more reasons to gather, celebrate, and create meaningful moments together at SM.”
The event also featured heartwarming holiday performances, festive entertainment, and the highly anticipated countdown to the tree lighting, culminating in a dazzling spectacle that filled the mall with excitement and Christmas cheer.
More than just a holiday display, the “Jewels of the Sea” centerpiece reflects SM City Zamboanga's commitment to celebrating local identity while creating extraordinary experiences for its shoppers.
As the holiday season unfolds, SM City Zamboanga invites everyone to visit the enchanting centerpiece, enjoy festive activities, and experience a Christmas celebration that is truly worth a gala to the max.
This Christmas, discover the sparkle beneath the waves, celebrate with loved ones, and create unforgettable memories at your most loved SM City Zamboanga, where the magic of the season comes alive.
